John Goodall Email & Phone Number

Worksop, Gb

Oxford, United Kingdom

› Delivering a wide range of user experience projects through interaction design, usability testing, expert evaluation, accessibility auditing, evaluation and testing, research to develop customer insight, user interviews, ethnographic research, persona development and information architecture;› Producing good looking, persuasive reports that are full of high quality, actionable recommendations for how to improve the customer experience and achieve business goals;› Head of Accessibility, supporting and advising clients and colleagues on how to improve the accessibility of their products and services;› UXUK Awards Head Judge;› UXUK Awards Ceremony Compere;› Training course author and trainer for: - UXQB Certified Professional for Usability and User Experience – Foundation Level (CPUX-F) - Practical Accessibility - Rapid Prototyping with Axure - Beginner, Intermediate and Advanced levels

› Managed the RM Education eCommerce and Online Team, in the UK and India;› Maximised revenue and lead generation through the online channel;› On-going channel strategy optimisation: increasing relevant traffic and improving conversion rates,through analysis of quantitative and qualitative data, insight and testing;› Optimised and embedded strategies for email, social media, search engine marketing and userexperience;› Management of the group-wide eCommerce development portfolio.

› Managed the RM Education eCommerce Team, in the UK and India;› Successfully transformed the online sales channel, turning 30% year-on-year decline in revenue into 5% growth, within 18 months;› Developed and agreed online pricing strategy with SLT;› Developed RM Education's customer-informed online value proposition;› Implemented online channel strategy: increasing relevant traffic and improving conversion rates, through analysis of quantitative and qualitative data, insight and testing;› Led the group-wide eCommerce development portfolio, steering and prioritising development programmes to benefit the group's online presence.

› Managed the Online Creative Team, in the UK and India, delivered over £250k of award-nominated creative and supported the entire RM Marketing team online;› Delivered £1.6m revenue from £100k budget, from a ‘Reducing the Cost of Sale’ online Marketing programme.› Launched the new, international RM Education brand online, across 3 major geographic regions;› Managed the Sales & Marketing online development portfolio, and off-shore design and services resource;› Introduced a consistent email template for all marcomms, resulting in an avg. CTR increase of 50%;› Embedded a Preferred Suppliers List across RM for creative agencies, to optimise 3rd party spend and productivity. Five agencies selected to pitch for all £15k+ projects. Developed technical and creative guidelines for all agencies to follow;› Improved the sharing of best practice across Marketing and the wider RM group, through training sessions and the development of online resources;› Developed the RM REAL Centre Online – a cutting-edge, interactive 3D environment, with full ecommerce integration – to promote the RM REAL Centre.› Founding member of RM’s Social Media Working Group, developing the SM strategy for the RM Group.

› Delivered the ‘Content is King’ programme, improving the quality of RM.com’s shop content through copy-writing, improve product photography, video and interactive demonstrations;› Helped deliver £9.5m revenue from RM.com (35% increase on the previous FY) through the development of a new ecommerce platform, following 12 months of testing, analysis and design;› Won the 2008 RM Innovation Award for an online RM miniBook demonstration, demonstrating the benefits of a flagship mobile ICT device;› Managed the Content, Creative and Usability Team, responsible for the optimisation and promotion of over 3,500 products online and the creation of engaging, interactive microsites;› Delivered regular online-focused training and best practice sessions for Sales, Marketing and Product Management (300 people).

› Introduced a comprehensive User Experience strategy, covering the entire life-cycle of all online developments;› Designed and Usability Tested bespoke UIs across RM.com (including ecommerce payment system, registration process, product accessory wizards, product and range pages, PC configuration tool, customer reviews process, voucher code system, online magazine, and new company homepage.)

› Responsible for the design and maintenance of RM.com and the company intranet;› Worked with external digital agency to design and deliver a new website in 2001.

› Supported customers through on and offline channels to resolve issues with RM computers, peripherals, networks and software;› Established processes for dealing with 3rd party suppliers to ensure high customer satisfaction.› Developed an intranet site to facilitate the sharing of best practice across the Services department.

› Worked as a Sound Engineer, Producer, Composer, Arranger and Session Musician for No Machine Studios, adapting my role to suit the requirements of each project;› Involved in numerous projects, in many capacities and in multiple styles, from compositions for corporate promotion to choral arrangements, to 4-piece rock band production.

Diploma In Digital Marketing (Dip Digm)

Ba(Ed), Music