John Michael Joson Email and Phone Number
John Michael Joson work email
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John Michael Joson personal email
I am a marketing professional with 13 years of intensive experience in Branding, Digital Marketing, and Growth Marketing in leadership roles, with focus on financial services. I have dynamic experience leading from the front with start-ups and leading from behind with large enterprises.
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Senior Director, B2B And B2C MarketingCoda PaymentsSingapore
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Senior Director, B2B & B2C MarketingCoda Payments Oct 2024 - PresentSingapore, Sg -
Senior Marketing Director, GtmCoda Payments Jul 2024 - Oct 2024Singapore, Sg
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Marketing Director, GtmCoda Payments Sep 2023 - Jun 2024Singapore, Sg
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Regional Marketing Director, ApacCoda Payments May 2023 - Sep 2023Singapore, Sg
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Country Marketing Director, PhilippinesCoda Payments Jan 2023 - May 2023Singapore, SgWe are the platform of choice for taking life's digital experiences over the top.
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Health And Well-BeingCareer Break Nov 2021 - Dec 2022- Moved to Japan to be with my wife- Dived into the books in my field of work (Hubspot, Amazon, Twitch, SEMRush)- Learned new things (DeFi, new business models, giving voice to values, trading options)- Started learning a new language (私は日本語を少し話せます。)- Revived a healthy PC gaming habit
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Head Of Branding & CampaignsSinglife Philippines Sep 2019 - Oct 2021Taguig, Metro Manila, Ph- Led a team of 4 managers that successfully launched the Singlife brand and its first products under its B2B2C business model: Cash for Dengue Costs and Cash for Income Loss, available through the GCash mobile wallet app.- Acquired 250,000 policyholders in less than a year (as of August 2021), contributing PHP 70M+ APE through both owned (email, SMS marketing) and paid media (social, push notifications, native ads, sponsored content, influencer marketing). - Personally worked on the brand architecture, customer personas, value proposition, and marketing tech stack. Contributed to the product marketing and UX/UI teams in conceptualizing the D2C business model (Singlife app).- Oversaw the design and implementation of www.singlife.com.ph and the brand’s social media channels (FB, IG, LinkedIn). - Went hands-on writing PR articles and orchestrating a shareholders’ event in the early stages of building the team. -
Head Of Digital MarketingAia Philippines Apr 2017 - Sep 2019Makati, National Capital Region, Ph- Led digital marketing with 2 managers and partner agencies, in charge of awareness & acquisition marketing objectives. - Worked as part of the bigger Branding team to run an IMC plan in support of brand-building. The brand consistently ranked within the top 3 life insurance brands in terms of TOM awareness, spontaneous awareness, consideration, and purchase intent. - Designed and executed a performance marketing plan appropriate for agency distribution, centred around driving traffic to www.aia.com.ph. Highlight of this was a pilot of Lucep: a lead management system to seamlessly hand over leads. Average CPL was reduced to nearly 1/5 the initial rate. -
Account DirectorMovent (A Groupm Company) Dec 2014 - Mar 2017- Youngest head of a business unit with 2 account managers, handling digital marketing responsibilities for clients such as Globe Telecom, Unilab, Nissan, Del Monte, AboitizLand, and Bistro Group. Identified opportunities for new revenue streams, growing accounts exponentially (ex. gross revenue from Bistro Group grew 16x over 12 months).- Grew programmatic media buying & planning business for Globe Telecom’s International Business Group covering 24 markets globally. Optimized CPA to approximately 10% of the Globe DUO product’s SRP.
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Account DirectorMrm//Mccann Manila May 2013 - Nov 2014New York, Ny, Us- Supervised a team of 4 account managers as the AOR of Coca-Cola Philippines. Grew the business from 2 to 9 brands handled in the span of 3 years, increasing gross revenue contribution by 250% over the same period. - Led digital connections planning in all IMC campaigns of Coca-Cola Philippines in collaboration with McCann-Erickson and other partner agencies. Worked on award-winning campaigns that contributed to MRM-McCann Manila becoming the two-time Philippines 4As Agency of the Year (2011-2012), and Campaign Asia SEA Agency of the Year (2011). -
Account ManagerMrm//Mccann Manila Aug 2012 - Apr 2013New York, Ny, Us
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Project ManagerMrm//Mccann Manila Sep 2011 - Aug 2012New York, Ny, Us
John Michael Joson Skills
John Michael Joson Education Details
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Ateneo De Manila UniversityManagement -
De La Salle Santiago ZobelHigh School Diploma
Frequently Asked Questions about John Michael Joson
What company does John Michael Joson work for?
John Michael Joson works for Coda Payments
What is John Michael Joson's role at the current company?
John Michael Joson's current role is Senior Director, B2B and B2C Marketing.
What is John Michael Joson's email address?
John Michael Joson's email address is jm****@****neo.edu
What schools did John Michael Joson attend?
John Michael Joson attended Ateneo De Manila University, De La Salle Santiago Zobel.
What are some of John Michael Joson's interests?
John Michael Joson has interest in Music Improvisation, Marketing, Data Science, Playing The Piano, Advertising, Playing The Guitar, Music Production, Running, History.
What skills is John Michael Joson known for?
John Michael Joson has skills like Digital Marketing, Digital Strategy, Digital Media, Marketing, Account Management, Project Management, Strategy, Social Media Marketing, Reporting And Analysis, Social Listening, Web Analytics, Google Adwords.
Who are John Michael Joson's colleagues?
John Michael Joson's colleagues are Dennis Kadatz, Janet Rawlinson, Karla Zacarias Espinoza, Erica Cheng.
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