Management of eCommerce, SEO, SEM, PPC, email, print advertising, social media, direct mail and catalog production (over 2 million catalogs per year). Developing and implementing marketing strategies and track results with a high degree of precision. Manage and create Public Relations campaigns and strategies. Leverage King Schools assets, King is one of the world leaders in aviation education and training. Founders and current owners John and Martha King are world renowned and recognized leaders in the aviation community.

Brand North is a full service digital oriented advertising agency. The services Brand North provides include: - Creative conceptualization, development and production for social, internet and traditional media- Social media management, consultation and application development- Website design, development, application development and hosting- Public Relations management & consultation- Marketing planning, management & consultation- Media planning & buying- Digital marketing: SEO, SEM, oogle, Facebook, SurveyMonkey, Foursquare, YouTube & more

I am a lifelong San Diego Ad Club/SDX member by virtue of having served as President and Chairman of the Board. I served as the American Advertising Federation District 15 Treasurer and Governor for 2015/2016.The Ad Club of San Diego/SDX is San Diego's oldest professional society and celebrated their 100th anniversary in 2011.

Director of Marketing and Public Relations Created and implemented marketing, PR and brand development plan for Turtle Bay Resort. Created logos, website, print collateral, multi-media advertising, special events, and community outreach programs. Developed cross-promotional marketing with TV, radio, print, POP and consumer companies.Showcased Turtle Bay Resort in movies, TV shows, in-store product related promotions, and national golf publications. On-site production projects included ABC – Lost, Golf Channel – The Big Break V, Universal – Forgetting Sarah Marshall, ABC - The Bachelor, NBC – Las Vegas, WB – Boarding House North Shore, Fox – North Shore and many more.Marketed the resort during a $120 million hotel renovation, an $84 million condominium project and the renovation of two 18-hole championship golf courses. In 2001, Turtle Bay Resort was a severely distressed property and a major turnaround project. Since 2001, occupancy rates increased by nearly 35%, total revenues by 300%.Tournament Chairman for PGA TOUR, CHAMPIONS TOUR - Turtle Bay Championship Tournament Manager for LPGA - SBS Open Turtle Bay ResortPGA TOUR and LPGA events had over 12 hours per year of live broadcasts on The Golf Channel, CNBC and SBS in Korea• Managed $2.7 million budget, sales, event logistics, 500+ volunteer team building, and all marketing aspects of tournament.• Developed sponsorship agreements and built solid relationships and with PGA Tour and LPGA golf professionals.• Tournament proceeds contributed over $450,000 to local charitable organizations.

Created with Jim Myers a Golf Club for people who love to play the game and are in the Advertising, PR and Marketing industry

Managed all aspects of Entertainment, Games, Colleges, Kids, Teens and Music categories. This included fulfilling revenue goals, business development, sales training and sales and marketing. NBC 4LA & NBC 7/39 San DiegoResponsible for all Internet advertising product sales of the 24/7 Media Network in So Cal, AZ & NM. Responsible for NBC owned and operated TV stations in San Diego and Los Angeles. This included: · Trained NBC sales team on integrated TV and Internet programs for local and national clients. · Sold sponsorship programs that cross leverage television, Internet and email. · Identified, created and developed partnerships for strategic content and revenue sharing. · Consultative support of NBC Internet initiatives including content, video streaming, consumer marketing programs, B2B sales & marketing programs, and e-commerce partnerships.

Responsible for all aspects of sandiego.sidewalk.com marketing and public relations. Worked with Corporate and nine city teams to develop specific programs and long range planning. Directed and managed local sales effort for sandiego.sidewalk.com. · Developed marketing plans and all advertising, promotions and public relations programs. · Support and leverage worldwide marketing, promotions, launch activities, product and ad kit. · Manage media relations in the local market · Initiate and manage local special events with Microsoft field offices to promote products and events. · Managed the ad sales effort by training and managing a staff of thirty three Account Executives. · San Diego met all goals and objectives with the smallest marketing budget of all cities.

Managed all marketing and Public Relations for the Disney/ABC, Inc. California PennySaver publications in six markets with circulation of 2,101,000 and annual revenues of $60,000,000. · Created and negotiated all advertising campaigns for radio, television and print. · Team developed, test marketed and published PennySaverUSA.com website. · Created cashless cross promotions with MLB San Diego Padres & Anaheim Angels, NFL San Diego Chargers, PGA Tour – Buick Open, various high end hotels, resorts and spas. · Created internal marketing, corporate newsletters and managed corporate special events. · Created marketing plan and branding for Spanish language publication El Informador. · Created and implemented all promotions, sponsorships and community relations programs · Responsible for all external media contacts and public relations. · Created corporate video, sales materials, mapping programs, market surveys and audits. ·

Advertising Sales Manager, Account Executive & Restaurant Reviewer (1984 - 1992) · Managed advertising sales staff of ten Account Executives. · As an Account Executive, created the Real Estate Advertising department. · Restaurant Reviewer. Wrote the editorial and directed the sales effort.

I sold printer advertising to Real Estate Brokers and Agents, new home developers, large aparment complexes and advertising agencies that represented real estate clients. My territory was primarily Central and Northern New Jersey and New York City. I also managed the content and wrote for the Sunday Real Estate section. This was a broadsheet usually 12 - 24 pages.