John Mitzel Email & Phone Number

New York, US

Leading and executing comprehensive marketing plans that attract, engage, and retain customers through Veriff’s Self-Serve platform. Crafting and implementing global marketing strategies that captivate and maintain a robust customer base. My expertise in digital marketing, combined with a passion for data-driven decision-making, empowers me to drive.

San Jose, California, US

• Led global marketing SaaS and IoT business, generating unbroken top-line growth even across volatile periods. Defined and drove vision, mission, goals, and strategies by considering data, people, products, and.
• Commenced role during COVID-19 with limited budget and staff (Q4, 2020). Developed and executed strategic plan, increasing leads and revenue by +50% (2021). Secured +100% increase in MQLs, SQLs, wins, and revenue FY2.
• Boosted sales-win ratio +35%. Developed tools, messaging, and competitive intelligence to support ease of sales closure. Trained and coached leaders in application.
• Increased web traffic and followers +60% (each). Managed full website renovation, strengthening brand awareness and site leads. Re-engineered social media maneuvers.
• Grew customer retention rates +5%. Streamlined onboarding process through strategically constructed emails and how-to video series.
• Remediated failing online reviews presence, replacing single site with unfavorable evaluations with major locations averaging 4.3 stars (out of 5). Engaged with clients, driving collection of positive quotes and stories.

Campbell, CA, US

• Drove SaaS business evolution, accelerating adoption and retention of cloud-communications solutions. Directed business priorities and growth at scale through relentless focus on conversions. Led high-budget teams (up.
• Hired as first marketing professional dedicated to advancing SMB-specific efforts. Created end-to-end demand generation campaigns, including segmented nurtures. Produced original content, webinars (15 in 2.5 years).
• Surpassed quarterly sign-up and revenue goals +30%. Launched first freemium products, driving +300K sign-ups Y1 and created SMB-specific content and web pages.
• Transformed multifaceted lead generation engine from declining to +15% YOY growth. Optimized digital, email, SEM, social media, direct mail, events, and content marketing.
• Increased customer adoption and upsells +15% and decreased churn +10%. Led client education on product benefits and capabilities.

Orlando, FL, US

• Developed and led marketing for fast-growing startup, driving awareness, interest, and lead generation. Positioned company across consumer and business market segments in the smart lock/access control space..
• Established first dedicated marketing department from the ground up, including vision and strategy.
• Positioned startup as thought leader in Internet of Things (IoT) space.
• Grew followers +20% within 6 months.
• Enabled swift brand growth with B2B and B2C audiences, uncovering fresh revenue streams.

San Jose, CA, US

• Managed partner marketing efforts, forming mutually beneficial alliances, generating business, and driving revenue. Developed demand-generation strategies across diverse stakeholders, meticulously analyzing performance.
• Managed partner marketing activities and events garnering +25%–30% adoption rates.
• Spearheaded targeted email campaigns leading to 20% open rates and exceptional signup rates.

Fort Lauderdale, FL, US

• Provided deep, broad-based marketing expertise for cloud-based software solutions, including product positioning, competitive analysis, customer collateral, and sales tools. Analyzed current market trends and customer.
• Led successful first mobile apps launch.
• Secured consistent, up-to-date voice, revamping 90%+ of datasheets, brochures, and sales tools.
• Received high praise (colleagues and leadership) for excellence of deep-dive competitive analyses.

San Mateo, California, US

• Led product and feature launches within B2C and B2B channels. Collaborated with cross-functional teams--product, sales, marketing, SEM/SEO, email, PR, and social media--to create high-impact go-to-market strategies..
• Directed 2 largest product launches in prosumer and enterprise space. Achieved +29% sales increase, generating $4.5M MOM revenue.
• Grew user base from 19M to 50M+.
• Secured 16K monthly downloads of iOS / Android / Windows mobile apps.
• Boosted welcome email open rate and email-based bookings with enhanced UI and messaging, growing revenue +$11K MOM.
• Crafted branded toolbar messaging and optimized trialware flows, increasing enterprise trials +100%.

San Jose, California, US

• Returned to Symantec to evaluate market conditions and opportunities to create targeted marketing plans for OEM and strategic alliances. Drove product activations and revenue growth within the consumer and small.
• Created comprehensive software-to-PC marketing programs incorporating sales training, sales SPIFF, and customer promotions through resellers and alliance partners. Secured 30+% attach rate.
• Expanded emphasis beyond US marketing plan, implementing truly global strategy.

Houston, Texas, US

• Led development, implementation, and management of revenue-generating alliance program. Identified potential partners in security, wireless, and network management areas, preparing detailed business justifications and.
• Orchestrated successful program development and launch, facilitating press and analyst coverage, and recruiting first 7 of 12 initial partners.

Houston, Texas, US

• Developed and executed marketing strategy, deliverables, tools, and collateral for new product introductions aimed at mid and large-sized businesses. Fostered collaboration with cross-functional, global teams; ensured.
• Led division's first solution-based offering, which became gold standard for future launches.
• Drove worldwide marketing activities, penetrating new markets and increasing revenue +300%.

San Jose, California, US

• Championed and drove global consumer and small business marketing strategy.SELECT ACHIEVEMENTS: CONSUMER
• Created global marketing strategies, achieving $1B revenue goal.SELECT ACHIEVEMENTS: SMALL BUSINESS
• Formulated small business marketing plan and product positioning strategies, achieving +40% sales and $300M ARR.

San Jose, California, US

• Defined product requirements and managed P&L for $40M CRM product line.SELECT RESULTS:
• Identified key customer needs and competitive pricing, increasing sales +25%.

Mba, International

Bs, Managerial Of Economics