Focused on driving sustainable growth through strategic partnerships with agencies and adjacent technology companies. Leveraging the Shopify ecosystem, I built industry-leading joint go-to-market strategies with top companies in the DTC space, expanding our market reach and enhancing our product offerings.

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. Their mission is to elevate the role of partnership leaders at their companies and provide a vibrant online community through virtual events, curated professional networking opportunities, and educational resources to drive success for our members.

Developing sales, marketing, and partner/alliance go-to-market strategies for high growth technology companies.

Developed strategic alliances strategy for Brightflag to leverage boutique, mid-market, and enterprise consulting firms with a focus on legal operations technology.Established and expanded key partnerships with Deloitte, PwC, EY, and KPMG to embed the Brightflag solution into the DNA of their respective legal business solutions offerings.Drove 15-20% of overall pipeline through alliance partners.

Drove revenue growth through new co-marketing an co-selling partnerships across several technology partner ecosystems including Microsoft, Salesforce, Hubspot, Intuit, Zapier, Integromat, Canva, Zendesk, Stripe, and Square.

Drove marketing, sales, and business development strategy for Carbon Relay, an AI and machine learning startup focused on solving complex energy and technology issues facing businesses across many different industries.Developed partnership strategy for an outsourced customer support provider.Drove new product strategies for several online print companies.Brokered new partnerships for several online print businesses and trade printers.Other services offered:• Evaluated client’s marketplace and top competitors• Analyzed client's business practices• Engaged in research with regard to improving offers• Evaluated and develop new business models for the company, including alliance/partner/channel acquisition• Prepared strategic and tactical Go To Market plans based on research• Analyzed prevalent market conditions for client and their customers• Reviewed and monitor strategies of the company with regard to sales, advertising, and marketing• Executed new market research and launch go-to-market strategies• Created opportunities for new product/ service by industry networking• Built inside sales/telesales teams• Negotiated contracts and licenses as necessary• Built/managed high performing team(s)• Served as company’s representation as subject matter expert and thought leader• Developed lead generation and customer acquisition best practices• Designed and developed products, services, and tools for client companies

Turned around declining business resulting in substantial annual revenue increase, transforming it into the highest growth line of business at Vistaprint.Built long-term strategic partnerships with large global brands such as Amazon, Microsoft, eBay, and Salesforce.com.Developed high performing team of business development managers, account managers, marketing managers, sales operations managers, and implementation specialists.Effectively managed change and evolving priorities including spinning off our group into a standalone business unit under the Cimpress umbrella.

Drove substantial awareness, customer acquisition, and revenue growth through strategic joint marketing initiatives, creating exposure for MOO brand to key vertical markets in North America, UK and Europe. Eventually accounting for 30%+ of overall net new pipeline.Established key strategic partnerships with influential brands such as Google, Facebook, Twitter, about.me, and Klout.Developed and implemented go-to-market strategy for new SMB service that doubled customer acquisition quarter over quarter.

Worked closely with technology companies to evaluate and enter new markets.Partnered with high growth SMBs to develop and launch integrated revenue driving programsdelivering sustained growth and measurable ROI.Established/enhanced partner go-to-market strategy for new brands such as OfficeDrop, The Resumator, SkillTesting, Bluetrain Mobile, and Cartera.Developed Online Marketing Ecosystem methodology for developing leveraged go-to-marketstrategies for SMBs

Developed and implemented strategy to drive customer acquisition through strategic alliances, affiliate networks and reseller partner programs, driving 30% of overall revenue after first year.Developed brand equity and drove consistent growth of indirect revenue through strategic alliances with big brands such as FedEx, Intuit and American Express.

Expanded nationwide sales programs for Akamai services to take spot as top channel partner in North America increasing topline revenue by 32%.Exceeded monthly targets, dramatically increased average margin per deal and recovered previously lost accounts.Implemented company-wide channel marketing and sales best practices resulting in a 50% decrease in time to market for all programs.

Recruited to develop strategic network partnerships and build channel salesorganization from scratch in nine months.Drove new revenue and exceeded quotas consistently through strategic national resellers by developing best in class partner marketing, co-selling motions, and training and certification initiatives.

Led definition and accelerated execution of product strategies for industry’s first ‘enterprise strength’ instant messaging platform, Sametime, driving awareness and adoption through global sales and marketing organization.

Grew indirect revenues by evangelizing industry-first IP/streaming communications products internally/externally, launched worldwide partner training program, and initiated field marketing programs that drove market share for new category.

Recruited to cultivate strategic alliances with key industry leaders and nurture key OEM manufacturing relationships.Led delineation of target markets, product positioning and sales strategies for all desktop products.

Drove adoption of Microsoft technology in largest companies in New England including John Hancock, Unum, Reebok, and Fidelity Investments.Designed and led technical content development outlining vertical business solutions, best practices and deployment guides that were adopted nationally.

Recruited and drove record revenue through 100+ software resellers throughout the northeast as Microsoft began moving away from a direct-only sales model.