Managing the North American marketing tech stack and improve processes to meet customer and marketing needs. Creating a compelling digital experience for prospects and customers and making business data readily available for marketing analysis in support of sales.Oversaw 626% increase in leads from paid search from 2020 to 2024.

Lending my digital marketing expertise to support modality marketing managers in the United States and Canada. Work with international colleagues that messaging and tonality developed in Germany is adhered to locally.

Worked with onshore and offshore resources to redesign ditech.com using a new content management system. Formalized a website testing plan methodology to ensure landing pages and other lead generating mechanisms were optimized to provide greater value to the business. Managed SEO and SEM strategy.

Grew social media following by 2,010% during my time in this role. Worked with agency partner to create web content that set ditech apart, such as the the Gramercy Institute and PhillyDMA award-winning microsite dedicated to the millennial First-Time Homebuyer. Worked extensively on ditech.com; first in purely an administrative role before coming more involved with web optimization strategy via SEO analysis, A/B and multivariate testing, etc.. Used tools like Google Analytics, Google Search Console and Searchmetrics to identify content gaps and opportunities to overtake competitors in certain keywords. This work led to my eventual promotion to my current role in marketing, the Website Content Manager. Leveraged a sponsorship with 2014 NASCAR Sprint Cup Series Champion Kevin Harvick to create compelling social, web and e-mail copy to increase ditech's bran visibility. Co-developed ditechracing.com to be a hub for all things Kevin Harvick and ditech as well as to help grow the ditech Racing social media properties.Conducted weekly calls to ensure that our distributed sales staff was up-to-date on social media trends and to make sure that they are following guidelines set forth by legal and compliance.

Developed and maintained a strong and dynamic online presence on major social media platforms; followers on Facebook, Twitter and YouTube grew by 150% during a time when social networks were severely throttling organic reach. Worked with the sales team to provide compelling digital numbers to prospective advertisers.Updated 975TheFanatic.com with original written content, audio clips, banner images and more. Shot, edited and produced original video content for the station’s website and YouTube channel.

Ran a two million dollar textbook department. Cultivated relationships with administrators and instructors to ensure departments opted to use the bookstore instead of alternative services. Oversaw the introduction of a textbook rental program and worked with faculty to offer other low-cost options such as e-books, custom course packs and used books.

Responsible for daily ops such as opening/closing, sales, scheduling shifts, analyzing budget and payroll. Maintained positive campus relationships through direct interaction with students, administrators and educators.