John Lee

John Lee Email and Phone Number

Brand Director @ Veridian Service Partners
Dallas, TX, US
John Lee's Location
Dallas, Texas, United States, United States
John Lee's Contact Details
About John Lee

As Fellow of Strategy at Imaginuity, I help brands build meaningful connections in our digital age by integrating traditional advertising, digital marketing, and social media expertise into insight-driven, omni-channel communication plans. With over 30 years of experience in the marketing industry, I have worked with a diverse range of clients across various sectors, including restaurants, airlines, hotels, automotive, retail, technology, and non-profits.I am also a passionate advocate of Conscious Capitalism, a business philosophy that focuses on purpose beyond profit and stakeholder orientation. I co-founded the Dallas Chapter of Conscious Capitalism in 2013, and I apply its principles to my work and leadership at Imaginuity. I thrive in deadline-driven, challenging conditions, and I am equally comfortable in developing strategy as well as managing execution. I value interpersonal relationship building across departments and at all client levels, and I aim to empower my team and clients to achieve their goals.

John Lee's Current Company Details
Veridian Service Partners

Veridian Service Partners

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Brand Director
Dallas, TX, US
John Lee Work Experience Details
  • Veridian Service Partners
    Brand Director
    Veridian Service Partners
    Dallas, Tx, Us
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  • Imaginuity
    Fellow, Client Strategy
    Imaginuity
    Dallas, Tx, Us
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  • Imaginuity
    Fellow, Strategy
    Imaginuity Mar 2015 - Present
    Dallas, Texas, Us
    Imaginuity is a Dallas-based full-service digital marketing agency and consultancy, empowering brands to build Meaningful Connections in a Digital Age. Our cross-functional teams deliver digital and traditional experiences that connect your customers to your brand to drive value. Service areas include Strategy, Creative, Technology, User Experience, Digital + Social Media, Influencer Marketing, Mobile, Search Optimization, and Data + Analytics. More at: www.imaginuity.com, facebook.com/imaginuity and @Imaginuity on Twitter
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  • Conscious Capitalism, Inc.
    Dallas Chapter Co-Founder
    Conscious Capitalism, Inc. Jul 2013 - Mar 2015
    Global, Us
    Conscious Capitalism is an inspiring business philiosphy that focuses on "purpose beyond profit". Conscious Capitalists focus on four core business practices: Purpose, Conscious Leadership, Conscious Culture and a Stakeholder Orientation (all stakeholder groups are equal). With three colleagues, we founded the Dallas Conscious Capitalism Chapter in July 2013. The purpose of the Chapter is to advocate for and highlight conscious business practices in the city of Dallas.
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  • Cheddar'S Casual Cafe
    Director Of Social Media
    Cheddar'S Casual Cafe Dec 2013 - Jan 2015
    Orlando, Florida, Us
    Responsible for development and execution of social media / content strategy for 160 unit casual dining chain. Within 12 months, moved Cheddar's from unranked in Nation's Restaurant News' Social Media Index (top 200 restaurant brands) to 33rd overall and 1st for "Content Engagement Ratio". Additionally responsible for developing "gamified" mobile app for Servers to reinforce company strengths in a highly engaging and relevant format.
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  • Digital Growth Strategies, Llc
    Founder, Ceo
    Digital Growth Strategies, Llc Sep 2008 - Dec 2013
    Social media consultancy. Helps both business to consumer and business to business brands build stronger customer relationships through a strategic approach to social media marketing. Services provided: social media strategy development and implementation, community management, content strategy, online reputation management, brand strategy, website development, facilitated workshops: Clients included: Texas Instruments, Alliance Data, 7-Eleven, Slurpee, Illes Seasonings & Flavors, Virbac Animal Health, the World Affairs Council of Dallas Fort Worth and the Community Council of Greater Dallas.
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  • Spm Communications
    Director Social Media/Digital Practice
    Spm Communications Apr 2010 - May 2012
    Dallas, Texas, Us
    Provide social media strategy and content strategy development, online reputation management and social media best practices counsel for agency clients. Clients included: YoCrunch yogurt, Michaels stores, CiCi's Pizza and Chipotle Mexican Grill.
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  • Calise Partners
    Managing Director
    Calise Partners Apr 2002 - Jun 2008
    Dallas, Tx, Us
    Responsible for strategic marketing leadership for all clients and new business development. Led new business team in acquiring 14 new clients in six years. Category experience: pharmaceuticals, telecommunications, technology, healthcare, restaurants, retail, retail services. Clients included: Taco Cabana, Virbac Animal Health, Advanced Fibre Communications, Lennox Industries International (Service Experts division).
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  • Parago
    Director, Integrated Marketing Communications
    Parago Dec 1999 - Oct 2001
    Lewisville, Texas, Us
    Created the brand of Internet-technology promotions management company based on leverageable attributes, benefits and values. Directed creation and integration of dialog marketing process including strategic planning, market research, advertising, direct marketing, public relations, corporate collateral, website, tradeshows and analyst and media relations. Guided brand through effective communication of name change and complete restructuring of business model.
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  • Temerlin Mcclain
    Vice President, National Account Supervisor
    Temerlin Mcclain Feb 1998 - Dec 1999
    Dallas, Texas, Us
    Subaru of America: Consistently enabled client to surpass sales goals and maintain marketplace leadership by effective brand positioning through comprehensive consumer understanding, knowledge of changing trends in the automotive industry and execution of innovative traditional and non-traditional marketing programs. P&L responsibility. Daily interaction with U.S. and Asian clients at Manager, Director and VP level. Led development of strategic and creative planning processes as well as co-branding initiatives resulting in limited edition LL Bean Outback model.
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  • The Richards Group
    Account Supervisor
    The Richards Group May 1992 - Feb 1998
    Dallas, Texas, Us
    The Home Depot, Wyndham Hotels & Resorts, Continental Airlines, T.G.I. Friday's, Texas Rangers Baseball Club, Texas Cadillac Group: Contributed to client success through development and execution of strategic and tactical marketing programs.Continental Airlines: Developed, implemented and executed integrated marketing plans leading to successful reestablishment of airline's leadership position in service to Europe and Latin America. Additional expertise in communications logistics multi-million dollar "Fare-War" initiatives. T.G.I. Friday's: Created and managed local marketing, promotional and advertising programs of individual unit and DMA restaurant groups. Helped establish client as innovative first mover by executing national promotion with 250 restaurant units, NBC and AOL that featured the first ever television network/national advertiser online element. Online element received 50,000 hits during promotional period. Program received considerable trade press.
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  • The Richards Group
    Media Planner
    The Richards Group Sep 1990 - May 1992
    Dallas, Texas, Us
    Consistently over-delivered on client expectations through innovative, outside the box media planning and buying. Assigned $3MM media buy for print focused client. Using unchanged budgets, able to convert 29 of 31 markets to television; first year results produced 40% response rate increase.
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John Lee Skills

Social Media Strategy Brand Communication Brand Architecture Advertising Marketing Communications Social Media Training Integrated Marketing Social Media Monitoring Online Reputation Management Content Strategy Community Development Community Management Customer Research Customer Service Group Facilitation Thought Leadership Client Relationships Collaboration Social Networking Social Networking Strategy Website Development Crm Social Media Social Media Marketing Workshop Facilitation Market Research Digital Marketing Social Media Measurement Marketing Strategy Online Social Networking Brand Development Interactive Marketing Marketing Strategic Communications Corporate Branding Media Relations Internal Communications Creative Direction Start Ups Public Relations Media Planning Customer Insight Direct Mail Mobile Marketing Digital Strategy Digital Media Brand Awareness B2b Marketing Corporate Communications Online Marketing

John Lee Education Details

  • The University Of Alabama
    The University Of Alabama
    Marketing And English
  • Greenwich High School
    Greenwich High School

Frequently Asked Questions about John Lee

What company does John Lee work for?

John Lee works for Veridian Service Partners

What is John Lee's role at the current company?

John Lee's current role is Brand Director.

What is John Lee's email address?

John Lee's email address is jl****@****egy.com

What is John Lee's direct phone number?

John Lee's direct phone number is +121464*****

What schools did John Lee attend?

John Lee attended The University Of Alabama, Greenwich High School.

What are some of John Lee's interests?

John Lee has interest in Children, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture.

What skills is John Lee known for?

John Lee has skills like Social Media Strategy, Brand Communication, Brand Architecture, Advertising, Marketing Communications, Social Media Training, Integrated Marketing, Social Media Monitoring, Online Reputation Management, Content Strategy, Community Development, Community Management.

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