John Ludwig Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Ph

Digital Strategy: Reporting directly to the Chief Digital Officer, my role is to craft and lead implementation of our global digital marketing and e-commerce strategy across the Jollibee Foods brands.Global E-Commerce: My role is to lead the global e-commerce team and to oversee the development of new platforms, tools and strategies that will fuel growth in online ordering and delivery across every brand and market in the Jollibee Foods portfolio.Digital Marketing: In this role, I act as the lead architect in building and leading a global digital marketing organization to enable the company’s shift from a traditional marketing approach to a best-in-class omni-channel marketing organization.

Dallas, Texas, Us

Provided consulting support and marketing services for KidKraft. Contributions included partnering with the marketing team to develop the 2019-2020 product line strategy, conducting in-depth analysis of market research data, and crafting a strategic plan to achieve business growth objectives.

Encino, Ca, Us

The team I led at Bullpen was responsible for Marketing Strategy and Execution across the agency. We worked with a wide variety of clients from the Entertainment industry to Digital Services to Kids and Family products. The team I oversaw helped our clients by developing branding, marketing campaigns, and social media programs to help clients grow their businesses.My background as a seasoned marketing executive with global experience brought to our clients a broader and deeper perspective than most agency executives. At the same time, my 15+ years of experience working on the client-side gave me a deep understanding of the challenges our clients are facing and the tangible results we must help them deliver.Some of our recent clients included: SurveyMonkey, Build-A-Bear Workshop, Snapchat, WowWee, Spin Master, Wing Stop, and more.

El Segundo, California, Us

Digital Marketing: Led a team of 18 people located in three offices driving all digital marketing activities for the Fisher-Price and HIT Entertainment portfolios. Developed holistic digital strategies for each brand to capitalize on the consumer platform shift and to better monetize digital engagement. Global E-Commerce: Built a global team to scale and amplify new capabilities to bring competitive advantage in the area of e-commerce (direct & through retail partners) across markets. Drove immediate impact in sales conversion from our brand websites to retailers during the holiday season.The teams I led were responsible for:- Global Digital Marketing: strategy and execution for Fisher-Price & HIT Entertainment Brands- Global Sales Activation (E-Commerce): my team was tasked with accelerating the company's focus on shopper conversion through digital marketing activities across all of Mattel's brands globally.

El Segundo, California, Us

Team/Culture Building: Developed a unified business culture across a diverse (geographically & culturally) group. Directly managed 7 people located across 4 countries. In total, the Customer Marketing & Digital team consisted of 40+ people located in 7 countries, all under my leadership.Shopper/Customer Marketing: Led a team of 35 people across Europe to develop scalable platforms to drive sales across omni-channel retail channels. Developed channel strategy for Europe & implemented strategic line architecture to drive higher sales and higher margins for both the company and retailers. Digital Marketing: Led the development of Mattel's first dedicated digital marketing team in Europe. Recruited new talent, and developed a regional approach to digital strategy, social media management, and digital media planning in order to create a competitive advantage in the region.The teams I led were responsible for:- Developing and driving the Digital Marketing strategy and directing implementation (across all touch points) across Europe- Developing and driving the Customer Marketing strategy and driving implementation of regional plans across Europe

El Segundo, California, Us

Led the Customer Marketing, Digital, and Insights teams for the UK division across all brands and all accounts.My leadership role spanned across the following:- Consumer & Shopper Insights team- Digital Marketing team- Customer Marketing teamResponsibilities included:- Developing a new Channel & Customer strategy for the UK business- Developing a new Category Management team- Creating a new org structure and vision to focus on growing our e-tailer business- Building stronger connections between our Insights team and the rest of the org to drive from insight to actions

El Segundo, California, Us

Global marketing leader for Mattel's family games portfolio of over 15 brands - including UNO, Scrabble, Pictionary, Apples to Apples and over a dozen other titles. Marketing/Brand Management: Managed a team of 10 people across a portfolio of over 20 brands within the $280MM Mattel Games division. (UNO, Scrabble, Pictionary, Apples to Apples, Whac-A-Mole)New Product Launches: Led the strategy and execution of two of Mattel's most successful new innovations Mindflex and Loopz. These two games delivered over $50MM in sales to the company in addition to driving a larger corporate PR story about innovative product development and marketing.M&A: Acted as the business lead on the acquisitions team in evaluating and successfully purchasing IP for popular game brands Phase 10 & Pass the Popcorn, which added over $20MM in sales to the division.Accomplishments:During my time leading the Games business, I was the business lead for the acquisition of multiple brands (Whac-A-Mole, Phase 10, Pass the Popcorn). In addition, I oversaw the launch of multiple award-winning game launches (Mindflex, Loopz, UNO Roboto), as well as the development and execution of the 40th anniversary marketing program for UNO, which drove the brand sales to over $50mm for the first time.

El Segundo, California, Us

Global Sr. Marketing Manager for Hot Wheels (2005-2007), Tyco R/C (2007-2009) and for Mattel's Kids & Electronic Games businesses (2009-2010). Marketing/Brand Management: Led a team of 20+ co-workers in managing the $100MM line of Hot Wheels vehicles - the number one selling toy in the world. Responsibilities included creating the product direction, developing and implementing worldwide marketing campaigns, and working with sales to develop retail plans.Direct Marketing: Managed the $80MM Tyco R/C business and led the creation of Mattel's first-ever direct response TV campaign, which helped to drive $20MM in sales.Live Events: Managed semi-annual conventions & tradeshow events driving sales in excess of $200K per event. Accomplishments:While managing the R/C business, I leveraged my direct-to-consumer experience to champion and launch the first-ever direct response TV campaign at Mattel. The success of my first campaign led to numerous subsequent campaigns across the company.

El Segundo, California, Us

Website Production/Project Management: Managed the design and development of the Hot Wheels website; including the launch of a new collector site that added in incremental $6MM in sales and nearly $3MM in profit.Social Media Management: Developed a nearly 1MM member global community of fans and broke new ground at Mattel by developing the company's first "social media" experience (pre-Facebook) - nurturing a direct relationship with brand fans around the globe on a daily basis.CRM, Direct Marketing & Loyalty Program: Directed all advertising (online, print, event-based) and promotional activities related to the Hot Wheels e-commerce business including creating a tiered membership program to foster brand loyalty and drive high-margin sales. Accomplishments:Conceived, launched and managed direct-to-consumer business for the Hot Wheels brand. I drove the vision, strategy, and execution behind developing an online community and direct-to-consumer business which we grew to nearly $10mm in sales within 3 years. (http://www.hotwheelscollectors.com)

Managed key accounts and developed integrated marketing programs for companies like Ford Motor Co, Coca-Cola, Silicon Graphics, and Mattel.

Mba, Marketing

B.A., English, Technical Communication Minor