Manage industry innovation and development team for several key fortune 100-500 accounts in inter-related channels: media, entertainment, retail, and brand. Focused on delivering innovation and partnerships that deliver on-going and scalable growth. Disruptive change architect designing Omni-Channel integrated marketing platforms designed to increase core business drivers as well as opening up new partnership opportunities. Implement innovation design and execution of initial platform client applications, evolving client methods, approaches, and best practices for all levels and phases of organizational implementation of new programs. Turn-Key strategic management of key client initiatives, (e.g. Omni-Bag™, Omni-Plus™, Omni-Retail-Network media platform - national retail media programs with a full assortment of digital media platform extensions)Simple solutions, complex partnerships, performance-driven approaches for reaching and engaging customers from retail and beyond. Driving the connection between shoppers and homes and off-line to on-line.

Parent Company management of operating units In-Lid & LidRock™. Companies are re-launching patented in-beverage lid products worldwide. Patents include 46 issued patents in over 33 countries and enables beverage, retail and brand partners to deliver premiums on the tops of cold fountain beverage and hot as well as package goods containers.

Patented CD-ROM In Beverage Lid Products.

Global Retail Promotions - for CD-ROM In-Lid Technologies

Design expanded corporate value for customers and drive added business innovations and business development - Drive growth and sales for FJC.

Entertainment Media Company providing media buying for major studios and related media agencies, accounts included but not limited too; Fox Broadcasting, Twentieth Century Film Corp, Vestron Pictures, Universal Studios Film Co, Paramount Film Corp, DDB Needham and others. Annualized billings in excess of $15 MM, company sold to partners and still remains on duty for major studios today.

Worked as a partner in a joint venture owned by McDonald's Corporation - The Quintillion Project - one of the first geo-demographic mapping and modeling systems for use in the development of gravity modeling the various variables impacting performance of the retail environment as well as marketing and promotional performance. Became exclusive market development partner in the JV for development of entertainment and advertising partnerships and worked with internal management teams to adapt applications for use in these industry segments. Strategic Development included working with Chairman and senior management to expose the system and benefits to various entertainment and media leaders with active product development for key sectors of the business. Directly reporting to JV partners and internal McDonald's executives including; Head of Business Development, Research, Advertising, Tax and MIS. The products touched all layers of the retail operation and affiliated partners while providing advanced interpretation of data in useful forms for management at all levels of the retail and partner supply chain. The products where absorbed into a a general retail software company and deployed in multiple industries and evolved into many other products through the years.

Worked in local sales in Los Angeles, and was swiftly promoted to National Sales Team working directly with national accounts in implementing out-of-home advertising campaigns. Created and lead the development of an Entertainment Group within the company taking sales annually from $360,000 to multi-million dollar sales - evolving the entire category of entertainment use of Out-Of-Home as a major tactical media option. Created national unwired network and systemic sales program to provide entertainment marketers with a seamless ability to purchase national out-of-home media in key markets. This entertainment group innovated the entire industry and has lead the industry in the category since Lyons created the channel strategy. Trained in advanced sales management "MAPS", Manage Account Process Strategy - and lead company and industry in direct development and growth of all entertainment marketing including; Theatrical, Television, Music and Home Video.