John Marchetti, Mba Email & Phone Number

Trenton, NJ, US

Hartford, CT, US

• Develops and executes creative and successful marketing campaigns for a regional healthcare ministry of five hospitals and over 100 practice offices. Works with both internal and external vendors to assist talent.
• Conducted 7 live events, in-person and virtual with attendance exceeding 30% of RSVPs
• Sent over 100,000 emails each quarter
• Created automated campaigns that now produce 3x the number of applications as before
• Working with Recruitics team, has increased number of job board applications 2x

New York, NY, US

• Oversaw $1M multi-tactic marketing campaign for Fortune 500 company’s cybersecurity offerings. Worked withpartners across the organization to ensure deliverables arrive on time and meet client’s expectations..
• Project on schedule to complete by Q1 of 2022, client is considering increasing scope of work by 20% this year, with potential increase to $7M by 2022.
• Expanded duties include writing press releases for senior C-suite executives.
• Creating surveys for CyberTheory to research strategies for increasing market share in the cybersecurity education space.

London, GB

• Developed innovative marketing strategies and prepared action plans to pitch to partners, including A/B tests, email subjects and cadence. Worked with partners to develop new marketing ideas, then planed and.
• Developed email marketing to students interested in Arizona State University online. Created integrated yearly plan. Deployed over 400,000 emails this year.
• Forecasts marketing deployments using Conversica Artificial Intelligence program to attract expired leads back into the program, resulting in over 1,300 additional enrollments.
• Updated email communications Eliminated underperforming emails through researching success / failure of subject line open rates.
• Project managed webinars from inception to air, along with post-webinar strategy. Achieved over 1400 registrations and approximately 600 viewers, championed most successful webinar of the program to date.

Lake Buena Vista, Florida, US

• Oversaw, developed, coached and trained employees in multiple locations in Disney’s Magic Kingdom Theme Park and the World of Disney. Oversaw over 600 staff in a store with over $125 million in revenue a year. Ensured.
• Monitored budget, reviewed consumer insight data, provided process improvement recommendations, promoted company initiatives and partnered with businesses ensuring efficient operations.
• Created video series to raise employee awareness and knowledge of Shop Disney Parks App.
• Increased department sales by 25% and total revenue of store by approximately 15% through reworking item assortment in department.
• Designed, implemented and facilitated training for Frontierland Cast on “Next Level Courtesy.”

• Reviewed marketing collateral for compliance with state laws, brand protection and Walt Disney Company legal requirements.
• Balanced legal requirements and risk management. Achieved marketing strategic objectives.
• Led Compliance Department’s efforts on transitioning to electronic marketing review system.
• Identified efficiencies and eliminated duplication in current processes that saved 25-35 hours a year.

• Assisted compliance staff with research on regulatory and legal issues.
• Researched legal and regulatory questions regarding timeshare management / telemarketing laws.
• Negotiated and oversaw contract renewals for brokers.
• Identified over $500,000 in bonds that were no longer required and identified unnecessary broker fees being paid by reviewing mortgage closing procedures and telemarketing laws for all 50 states.

• Conducted research, drafted legislation and reports, and briefed 30 Legislators on subject matter area legislation and issues.
• Directed “New Member Program;” increased awareness of protocol and streamlined practices.
• Subject matter expert for 4 committees: State Government, Regulatory Oversight and Gaming, Regulated Professions and Women and Children.

 Authored and implemented successful strategic campaign/marketing plan across print, direct mail, web, and social media which increased candidate name recognition from low single digits to mid-60 range in five months. Spearheaded outreach plan that placed over 75,000 phone calls and contacted over 7,000 constituents via door to door campaigning. Led and.

 Oversaw the divisions of Housing and Community Resources, Codes and Standards, Local Government Services, and Fire Safety.  Developed, created, and formulated goals, policies, and legislative agenda. Including the drafting of legislation that when enacted will save the state over $300,000.  Wrote, with the Director of Communications, speeches and press.

 Directed operations including legislative agenda, communications strategy, constituent relations, and scheduling.  Organized town meetings and met with community leaders and interest groups. Developed strategy and directed communications, including writing newsletters, and talking points. Prepared press events and coordinated web-based and new media.

• Managed a staff of four, directing operations of the Senator’s office including advancing the legislative agenda, communications strategy, constituent relations and scheduling.
• Oversaw implementation of the legislative agenda through analyzing needs the district and constituents to building support for proposals
• Developed strategy and direct all communications operations, including writing newsletters, speeches and talking points, preparing press events, and coordinating a web-based, new media communications plan
• Supervised constituent relations, including planning and preparation of constituent outreach measures
• Organized town meetings and meet with community leaders and various interest groups to help build support for the Senator’s legislative agenda
• Coordinated all aspects of a comprehensive internship program, including outreach to colleges and universities, recruitment and screening, mentoring, managing intern projects

• Over the last decade, while working full-time, I spent time on nights and weekends volunteering for numerous political campaigns. I served many roles and have assisted with a broad range of activities from the.
• Recruiting, training and organizing of volunteers and overseeing volunteer voter-contact activities
• Building coalitions with various community and industry leaders in support of candidates and initiatives
• Identifying earned media opportunities and creating messaging strategy
• Briefing campaign staff on national, state, and local issues relevant to candidates’ initiatives

• Analyzed and assisted in forming new legislation based on needs of constituents and interest groups via meetings, the internet and print resources.
• Supported and directed constituents regarding problems and issues with departments contained by the Executive Branch of government.
• Replied to constituents’ policy and legislative questions.
• Accompanied Assemblyman Thompson to committee meetings as Legislative Aide.

• Monitored status of legislative initiatives in the House and Senate relevant to the association’s interest.
• Maintained the currency of government affairs information on the organization’s home page.
• Served as a resource for the association’s chapters for congressional and governmental information.
• Wrote electronic newsletter, column in industry affairs newsletter, position summaries, and action alerts.
• Developed and maintained contact files of national military-related organizations.
• Monitored publications for information relevant to the government affairs operation of the association.

• Coordinated all constituent work for the 14th New Jersey Legislative District.
• Replied to constituents regarding policy or legislative questions.
• Assisted the Office of Legislative Services in the creation of legislation.
• Accompanied Assemblyman Kramer to sessions as his Legislative Aide.
• Analyzed proposed legislation with regard to potential consequences on the district, state, and constituents.

• Supervised daily operation of bookstore, including opening and closing procedures.
• Trained and developed staff of 20 employees to follow company policies, procedures, programs and assignments.
• Received and responded to customer comments and complaints to promote positive public relations.
• Responsible for hiring, firing, mediating employee disputes, payroll, and scheduling.
• Identified and communicated opportunities to improve book selection through review of sales and inventory.
• Assisted in supervision of store initiated and home office returns.

New York, US

• Supervised staff of 20 employees to ensure compliance with store procedures including sales, inventory, cash reconcilement, shipment, maintenance of daily operating records and organization of stock.
• Acquired knowledge of best selling and new release titles and assisted in presentation and display of merchandise to ensure maximum sales.
• Assisted manager in interviews, scheduling, and payroll.
• Coordinated local buying for special orders and maintained in-stock levels of merchandise.
• Supervised booksellers in cash handling and register procedures.
• Completed daily deposits and provided daily recaps, banking and sales reports.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Masters Of Arts, History

Bachelor Of Arts, History