Develops and executes creative and successful marketing campaigns for a regional healthcare ministry of five hospitals and over 100 practice offices. Works with both internal and external vendors to assist talent acquisition team meet recruitment goals. Acts as consultant to individual hospitals and specialty floors to create individualized marketing campaigns.• Conducted 7 live events, in-person and virtual with attendance exceeding 30% of RSVPs• Sent over 100,000 emails each quarter• Created automated campaigns that now produce 3x the number of applications as before• Working with Recruitics team, has increased number of job board applications 2x

Oversaw $1M multi-tactic marketing campaign for Fortune 500 company’s cybersecurity offerings. Worked withpartners across the organization to ensure deliverables arrive on time and meet client’s expectations. Collaborated with outside vendors, including negotiating fees, quality control, and scheduling• Project on schedule to complete by Q1 of 2022, client is considering increasing scope of work by 20% this year, with potential increase to $7M by 2022.• Expanded duties include writing press releases for senior C-suite executives.• Creating surveys for CyberTheory to research strategies for increasing market share in the cybersecurity education space.

Developed innovative marketing strategies and prepared action plans to pitch to partners, including A/B tests, email subjects and cadence. Worked with partners to develop new marketing ideas, then planed and implemented ideas.• Developed email marketing to students interested in Arizona State University online. Created integrated yearly plan. Deployed over 400,000 emails this year.• Forecasts marketing deployments using Conversica Artificial Intelligence program to attract expired leads back into the program, resulting in over 1,300 additional enrollments.• Updated email communications Eliminated underperforming emails through researching success / failure of subject line open rates.• Project managed webinars from inception to air, along with post-webinar strategy. Achieved over 1400 registrations and approximately 600 viewers, championed most successful webinar of the program to date.

Oversaw, developed, coached and trained employees in multiple locations in Disney’s Magic Kingdom Theme Park and the World of Disney. Oversaw over 600 staff in a store with over $125 million in revenue a year. Ensured superior customer service and consistent practices.• Monitored budget, reviewed consumer insight data, provided process improvement recommendations, promoted company initiatives and partnered with businesses ensuring efficient operations.• Created video series to raise employee awareness and knowledge of Shop Disney Parks App.• Increased department sales by 25% and total revenue of store by approximately 15% through reworking item assortment in department.• Designed, implemented and facilitated training for Frontierland Cast on “Next Level Courtesy.”

Reviewed marketing collateral for compliance with state laws, brand protection and Walt Disney Company legal requirements. • Balanced legal requirements and risk management. Achieved marketing strategic objectives.• Led Compliance Department’s efforts on transitioning to electronic marketing review system. • Identified efficiencies and eliminated duplication in current processes that saved 25-35 hours a year.

Assisted compliance staff with research on regulatory and legal issues.• Researched legal and regulatory questions regarding timeshare management / telemarketing laws.• Negotiated and oversaw contract renewals for brokers. • Identified over $500,000 in bonds that were no longer required and identified unnecessary broker fees being paid by reviewing mortgage closing procedures and telemarketing laws for all 50 states.

Conducted research, drafted legislation and reports, and briefed 30 Legislators on subject matter area legislation and issues. • Directed “New Member Program;” increased awareness of protocol and streamlined practices.• Subject matter expert for 4 committees: State Government, Regulatory Oversight and Gaming, Regulated Professions and Women and Children.

 Authored and implemented successful strategic campaign/marketing plan across print, direct mail, web, and social media which increased candidate name recognition from low single digits to mid-60 range in five months. Spearheaded outreach plan that placed over 75,000 phone calls and contacted over 7,000 constituents via door to door campaigning. Led and trained team of four consultants, three full-time staff, and volunteers at multiple locations.

 Oversaw the divisions of Housing and Community Resources, Codes and Standards, Local Government Services, and Fire Safety.  Developed, created, and formulated goals, policies, and legislative agenda. Including the drafting of legislation that when enacted will save the state over $300,000.  Wrote, with the Director of Communications, speeches and press releases for the Commissioner of the department, including yearly budget address to the legislature.

 Directed operations including legislative agenda, communications strategy, constituent relations, and scheduling.  Organized town meetings and met with community leaders and interest groups. Developed strategy and directed communications, including writing newsletters, and talking points. Prepared press events and coordinated web-based and new media communications plan which increased positive public perception of the legislator and his stance on various issues.

Managed a staff of four, directing operations of the Senator’s office including advancing the legislative agenda, communications strategy, constituent relations and scheduling.• Oversaw implementation of the legislative agenda through analyzing needs the district and constituents to building support for proposals• Developed strategy and direct all communications operations, including writing newsletters, speeches and talking points, preparing press events, and coordinating a web-based, new media communications plan• Supervised constituent relations, including planning and preparation of constituent outreach measures • Organized town meetings and meet with community leaders and various interest groups to help build support for the Senator’s legislative agenda• Coordinated all aspects of a comprehensive internship program, including outreach to colleges and universities, recruitment and screening, mentoring, managing intern projects• Served as liaison with the Governor’s office, state agencies, legislative offices, and local government offices and organizations• Served as the Senator’s representative to the New Jersey Historic Commission• Addressed conferences, Municipal Council meetings, and public gatherings on behalf of the Senator

Over the last decade, while working full-time, I spent time on nights and weekends volunteering for numerous political campaigns. I served many roles and have assisted with a broad range of activities from the development and implementation of grassroots strategies and efforts to messaging and issue briefings. Regularly assisted with:• Recruiting, training and organizing of volunteers and overseeing volunteer voter-contact activities• Building coalitions with various community and industry leaders in support of candidates and initiatives• Identifying earned media opportunities and creating messaging strategy• Briefing campaign staff on national, state, and local issues relevant to candidates’ initiatives

• Analyzed and assisted in forming new legislation based on needs of constituents and interest groups via meetings, the internet and print resources.• Supported and directed constituents regarding problems and issues with departments contained by the Executive Branch of government.• Replied to constituents’ policy and legislative questions.• Accompanied Assemblyman Thompson to committee meetings as Legislative Aide.

• Monitored status of legislative initiatives in the House and Senate relevant to the association’s interest.• Maintained the currency of government affairs information on the organization’s home page.• Served as a resource for the association’s chapters for congressional and governmental information.• Wrote electronic newsletter, column in industry affairs newsletter, position summaries, and action alerts.• Developed and maintained contact files of national military-related organizations.• Monitored publications for information relevant to the government affairs operation of the association.• Assisted in editing association’s book “Once a Soldier…Always a Soldier”.• Organized grassroots political efforts for the association.

• Coordinated all constituent work for the 14th New Jersey Legislative District.• Replied to constituents regarding policy or legislative questions.• Assisted the Office of Legislative Services in the creation of legislation.• Accompanied Assemblyman Kramer to sessions as his Legislative Aide.• Analyzed proposed legislation with regard to potential consequences on the district, state, and constituents.

• Supervised daily operation of bookstore, including opening and closing procedures.• Trained and developed staff of 20 employees to follow company policies, procedures, programs and assignments.• Received and responded to customer comments and complaints to promote positive public relations.• Responsible for hiring, firing, mediating employee disputes, payroll, and scheduling.• Identified and communicated opportunities to improve book selection through review of sales and inventory.• Assisted in supervision of store initiated and home office returns.

• Supervised staff of 20 employees to ensure compliance with store procedures including sales, inventory, cash reconcilement, shipment, maintenance of daily operating records and organization of stock.• Acquired knowledge of best selling and new release titles and assisted in presentation and display of merchandise to ensure maximum sales.• Assisted manager in interviews, scheduling, and payroll.• Coordinated local buying for special orders and maintained in-stock levels of merchandise.• Supervised booksellers in cash handling and register procedures.• Completed daily deposits and provided daily recaps, banking and sales reports.