John Molina Iii Email & Phone Number

Janesville, Wi, Us

Designed new iconography on the Vera Bradley website, as well as digital marketing campaigns and in-store graphics.

Fitchburg, Wisconsin, United States

My role as the graphic designer on the Marketing team is to develop all graphic content for Gordon Flesch Company (GFC) and assist in creating any content GFC's sister company, Elevity, needs. This includes digital marketing across multiple channels, print design, Powerpoint presentations for RFP's, promotional events, sales collateral, special news or acquisition promotions, and any internal informational content.

Kearney, Nebraska, United States

In this role, I developed style guides to facilitate promotional and marketing events for Buckle brands and partnering brands while also handling art direction for in-house photoshoot projects and design content that aligned marketing and branding across all levels. My 6-person team designed omnichannel graphics, I co-implemented a digital asset management (DAM) software to organize the library of digital assets/marketing collateral, and I served on a task force to implement best practices on the use of DAM.Additionally, the marketing team was credited with increasing annual revenue by 43.6% from the previous year, ensuring 100% brand continuity across design projects, and raising $400K+ for the Spring Break 2022 promotional event that pitched presentations to 24 brands. I am also the lead designer who fronted the company’s diversity and inclusion initiative

Fort Atkinson, Wisconsin, United States

This promotion came with increased responsibility as the only digital graphic designer responsible for introducing Nasco to the digital side of education (SaaS). I designed assets in the Nasco Educate portal and produced original art and digital layout for B2B and client marketing needs. In this role, I rapidly became familiar with a new digital design program and learned all aspects of responsive design to create assets and layouts that adapted to both mobile platforms and desktop users.

I handled the Whirl-Pak® brand account per the request of the new marketing director. My job was to create customized iconography and illustrations that accelerated long-term plans for the world-famous brand. I streamlined the approval and production processes by leveraging rapport with sales and vendors of Whirl-Pak®. I maintained cost-effectiveness by incorporating the new fresh brand aesthetic throughout every marketing channel.

Fort Atkinson, Wi

I served as a coach and mentor to allow management to focus on higher-visibility projects while concurrently designing proprietary products used in K-12 classrooms and sold exclusively in Nasco’s catalogs. I earned a promotion in 2014 to senior-level status after training a new designer to succeed in the graphic designer role. I also negotiated pricing structures, researched vendors, and served as the financial subject matter expert for all projects.