Responsible for digital strategy, user experience, digital governance, change readiness, and strategic communications.

Principal architect of the corporate digital transformation strategy // Responsible for all digital communications channels (web, social, online engagement) // Develop and maintain digital communications guidelines, standards, and policies // Lead major citizen-centric digital communication technology projects // Design and create compelling and engaging digital content // Provide user experience, usability testing, and service design support for online service delivery projects

A member of the Digital Services core leadership team, I managed the five-person digital content department, ensuring that all content the team created complied with editorial, brand, and digital standards and best practices, reflected council, corporate, and departmental priorities, was user centred and task focused, and was accurate and error free.As the City's senior content strategist, I worked closely with internal stakeholders to understand their core departmental and corporate… Show more A member of the Digital Services core leadership team, I managed the five-person digital content department, ensuring that all content the team created complied with editorial, brand, and digital standards and best practices, reflected council, corporate, and departmental priorities, was user centred and task focused, and was accurate and error free.As the City's senior content strategist, I worked closely with internal stakeholders to understand their core departmental and corporate business objectives, and then developed compelling, engaging, and accessible digital content to help them achieve those objectives online. Show less

During 2011-12, I worked with other content strategists, UX designers, SEO specialists, and analysts to transform the City of Vancouver's 60,000 pages of siloed web content into an intuitive, user centred, task focused website that tells the City's story while offering enhanced opportunities for citizen engagement. In early 2013, I took over as senior content strategist and acting manager of the new website, where I maintained the integrity of its information architecture, ensured it… Show more During 2011-12, I worked with other content strategists, UX designers, SEO specialists, and analysts to transform the City of Vancouver's 60,000 pages of siloed web content into an intuitive, user centred, task focused website that tells the City's story while offering enhanced opportunities for citizen engagement. In early 2013, I took over as senior content strategist and acting manager of the new website, where I maintained the integrity of its information architecture, ensured it conformed to usability best practices, and worked with a team of content developers and performance specialists to develop and publish all new content. Show less

Provide web content, marketing collateral, and sales copy to tech, healthcare, real estate, and Internet marketing clients, including the BC Cancer Foundation, Spring Advertising, WiderFunnel, and DM Contact Management.

• Associate Creative Director (2009-2010)• Senior Copywriter (2008-2009)• Marketing Manager (2005-2006)• Content Developer (2004-2005)