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We often find companies continue to struggle to turn data into a valuable asset for the business. The growing complexities and volumes of data put a strain on IT resources, while the business is unable to get access to data for decision-making. The longer it takes to get the data into the hands of the business, the less valuable it becomes.When the cycles for creating business-ready data remain long, business teams are unable to explore new, digital-age questions to drive innovation. Market leaders, whether born digital or digital visionaries, have understood the power of data to reimagine their market, customers, and products.Datameer takes the burden off of IT and gives business teams self-service access to the data they need, gaining new insights in hours, not weeks or months. We enable you to build business data pipelines that dramatically reduce time to insight and allow you to realize the full value of your enterprise-wide data.
Acceldata
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Senior Director Product MarketingAcceldata Oct 2022 - PresentCampbell, California, UsFounded in 2018, Campbell, CA-based Acceldata has developed the world's first enterprise Data Observability Cloud to help enterprises build and operate great data products. Acceldata's solutions have been embraced by global customers, such as Oracle, PubMatic, PhonePe (Walmart), Pratt & Whitney, DBS, and many more. Acceldata investors include Insight Partners, March Capital, Lightspeed, Sorenson Ventures, and Emergent Ventures. -
Senior Director, Product Strategy And EvangelismDatameer Jan 2016 - Sep 2022San Francisco, California, UsDatameer brings agile to analytics. Our solution is a unique data modeling and transformation platform that brings together data engineers and analysts, coders and non-coders alike, to collaboratively solve complex analytical projects. Datameer is trusted by leading enterprises around the world including Citibank, Royal Bank of Canada, British Telecom, Bank of Montreal, Optum, Morningstar, Vivint, and more. -
Vp Of ProductsEasyask Apr 2010 - Dec 2015Burlington, Ma, UsEasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language search and query software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand.The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading e-commerce search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising. EasyAsk Business Edition revolutionizes enterprise decision-making, moving beyond traditional business intelligence solutions with easy, low-cost deployment and a unique natural language interface that extends access to information anywhere in the organization. -
Investor/ConsultantSprockets Clothing Inc 2011 - 2015Us -
Vp, Product Marketing (Formerly Coral8)Aleri Mar 2006 - Feb 2010As Coral's’s marketing leader, I was responsible for the creation, execution and performance of all marketing programs and to position Coral8 as a thought and technology leader in the CEP software market. In this role I consistently met or exceeded quarterly and yearly lead generation, pipeline development, and market development objectives, ensuring steady revenue results and pipeline growth.Through a steady stream of marketing programs, PR and go-to-market activities, I helped established Coral8 as a thought leader in the CEP software market, and a clear technology leader. I developed a specific go to market strategy for capital markets, executed a critical reseller partnership and actively worked with the partner to close 12 of the company's most prominent capital markets customers in 2007 and 2008.Through unique internet-based marketing and product education programs I helped create the Coral8 Developer Network and grew this network of developers into the largest of its kind in the CEP market (over 3,000 developers) . The network was a steady source of leads that generated revenue with little sales effort.After the merger with Aleri I ran lead generation and sales development programs for CEP and capital markets solutions to generate over 5,000 leads and develop a sales pipeline of over $30 million.
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Sr. Director, Product MarketingSkytide Sep 2004 - Mar 2006I was a consultant to Skytide, providing expertise in market strategy, product marketing, and market development. In this role I developed the company's market strategy, identifying the most opportune market segments for the Skytide software products via customer and market surveys, and detailed analysis of specific vertical industries. I then developed a detailed market development plan to that focus on specific analytic applications, and executed programs that generated early customer adopter leads for the sales teams.
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Vp, Product Management And MarketingCallixa 2001 - 2004I was a founder of the company and I oversaw product strategy, product marketing, solution strategies and lead generation for the company. In the product leader role, I helped resurrect a dormant suite of information integration software and developed new business activity monitoring solutions for the company. In my marketing role, I constructed and executed marketing and lead generation programs to reach our solution target markets and develop new leads for the sales teams.In addition, I was responsible for collaborating with early adopter customers in pre- and post-sales opportunities to define requirements and ensure customer satisfaction. I also helped established the value proposition and technical foundation for the company’s acquisition by SAP.
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Director, Product & Industry SolutionsWebmethods 2000 - 2001Darmstadt, Hessen, DeAfter the merger between Active Software and webMethods, I was responsible for product and marketing initiatives for the communications industry at webMethods. In this role, I ran end-to-end development, marketing and sales programs targeting the communications industry that increased revenue from within the communications industry by 300% in less than one year. -
Director, Adapters And ProductsActive Software 1998 - 2000UsAt Active Software, my role was to identify specific solution areas for the company's products, develop an integration with key applications in those solution areas, and aid the sales teams in selling to those solutions.In this role, I developed and executed the company's solution go to market program and associated adapter development program that integrated the Active Software product with 32 packaged software solutions.In addition, I ran field sales programs and OEM relationships that dramatically increased Active Software and webMethods sales into CRM solutions (Siebel, Vantive). I was instrumental in negotiating and executing co-development and co-marketing programs with top echelon application software providers including Siebel, Clarify, Vantive, PeopleSoft, Broadvision, MetaSolv, Hewlett-Packard, Portal Software, SAIC, among others. -
Senior DirectorInformix Software 1996 - 1998Blairgowrie, Gauteng, ZaAt Informix, I was the head of the new formed Internet Product Business Unit, managing the product development, product management and product marketing of new products targeting the growing internet market. I helped grow the business unit from a team of 2 to over 30 people.My team created new products and ran successful go to market plans which grew Informix's sales revenue for internet solutions from practically zero or $40 million. We successfully launched 4 new products while I managed the business unit, targeting web development, content management and document management. In addition, our team managed new product rollouts and oversaw the creation of sales materials and sales force training. -
Director Product Marketing And ManagementOracle 1994 - 1996Austin, Texas, UsI played a key leadership role at Oracle in the conception, creation, development, marketing, and rollout of a new line of products, the Oracle Workgroup Products, which drove significant new revenues in new market segments. The Oracle Workgroup and Distributed Products grew to a $50 million business within two years.During this time I oversaw the execution of public relations and analyst campaigns, working with the Oracle corporate communications team that lead to significant market leadership and multiple industry awards. I also led the development and execution of field sales training programs to effectively target new workgroup markets and close new customers.Finally, I was responsible for the product management efforts for the Oracle Workgroup products including the maintenance of product release schedules, revenue reports, and product requirements documents.
John Morrell Skills
John Morrell Education Details
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Bentley University - Mccallum Graduate School Of BusinessMarketing -
Syracuse UniversityComputer Engineering
Frequently Asked Questions about John Morrell
What company does John Morrell work for?
John Morrell works for Acceldata
What is John Morrell's role at the current company?
John Morrell's current role is I am a highly experienced marketing leader who works tirelessly to evangelize great companies and drive growth to make my clients extremely successful..
What is John Morrell's email address?
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What is John Morrell's direct phone number?
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What schools did John Morrell attend?
John Morrell attended Bentley University - Mccallum Graduate School Of Business, Syracuse University.
What are some of John Morrell's interests?
John Morrell has interest in Human Rights, Animal Welfare, Children, Education.
What skills is John Morrell known for?
John Morrell has skills like Enterprise Software, Analytics, Product Management, Go To Market Strategy, Product Marketing, Start Ups, Management, E Commerce, Strategy, Business Intelligence, Web Analytics, Marketing.
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