-Core member of the Malabar Omnichannel Customer Experience Team (MOCET)-Developing and managing a digital transformation strategy for the group-Performing high-level data analysis and providing expert advice to business leaders based on the results-Collaborating with leaders across departments on a business-wide scale-Coordinating all aspects of the adoption of digital products, looking for the best and most efficient ways to implement the transformation.

International Business Manager – South East Asia • Spearheading and identifying new business opportunities with potential clients and establishing needs, resource requirements, and overall business potential. • Evolve and enhance channels in each of the countries in the region assigned vis-à-vis Trade, E-commerce and Institutional Business.• Create and initiate a Global Sales Strategy in Ecommerce for in-house brands inclusive of Lazad, Shoppe & Zalora, keeping long-term profitable growth in mind.• Prepare, monitor and control budgets for the region assigned.• Manage daily operations by creating, constituting and guaranteeing conformance to Standard SOPs.• Communicate regularly with Top Management on global/regional sales strategies, priorities, targets, performance standards, marketing plans and accomplishments.• Coordinate with other departments to ensure smooth operations at all times.• Leading, mentoring, coaching, and training Sales Teams to achieve/exceed targets.• Obtain feedback from Sales Team on customer needs and expectations and proactively share with Product Team for inclusion in the assessment of new products, enhancements and features. Present regularly detailed after-sales reports as per schedule.• Provide after-sales support directly or indirectly to End Users. • Responsible for delivering the best possible client experience internally and externally through exemplary customer service.• Conduct campaigns concerning Digital, Influencer, Radio, Print and Roadshows.

E-commerce (Watches & Wearable Division) • Oversee a team of 36 lead champions nationally to drive the Lead Generation Projects and 2 Executives & 4 off-roll employees for the Pan India Omni and E-commerce Operations.• Report directly to the Company’s E-commerce and Project Heads, respectively.• Orchestrate sales, listing, operations and overall performance of 34 watch brands as Account Manager for Amazon & Tata Cliq.• Accountable for review of all development and implementation initiatives of the Omni Channel, propelling operational efficiency and continuous process improvement.• Developed the E-commerce Marketing Calendar that drives email, social, content and price promotions.• Liaise and collaborate with Marketing Team and Agencies to develop and execute digital marketing strategies & tactics, deliver creative assets and copywriting such as online marketing banners, social media assets, paid search ads, emails, landing pages and on-site promotional placements.• Ideate and execute cross-functional efforts that enhance growth & improved conversion that will involve partnering with Product Engineering, CRM, and Marketing.• Research and analyze the latest ideas, technologies and solutions related to Ecommerce/Omni-Channel and Retail.• Combine usage data, market & user research, and industry best practices to understand the domain deeply and identify user problems and breakthrough opportunities.• Transform user problems into validated solutions leveraging all possible customer touchpoints, including Website, Email, Customer Experience and Retail Stores.

Trade Sales (Watches & Wearable Division) • Function as part of a 4 member team reporting to the Area Business Manager – Maharashtra, managing a turnover of INR 30 Cr.• Achieve assigned Primary & Secondary Targets and conduct engagement activities with dealers, focusing on market optimization.• Accountable for the ROI of 2 distributors and the performance of 2 direct dealerships in the Central & Western Lines of Mumbai.• Identify business opportunities by determining prospects and evaluating their position in the industry.• Maintain relationships with clients by providing support, information, guidance and recommending new opportunities.• Prepare reports by collecting, analyzing and summarizing information. • Maintain quality service by establishing and enforcing organization standards

Trade sales, Retail, Wholesale, Distribution & ROI

Worked alongside international publishers to conceptualize & formulate the launch of upcoming multimedia games in India, Key account manager for LFS & Ecommerce channel. Launched Assassin's Creed IV: Black Flag & WWE 2K14. Conceptualized the launch of Watch dogs using Augmented reality for the midnight launch at stores

Market Research, development of new products and improving performance of existing line. product training &launch, scheme formulation, BTL activities, POS creation & other various marketing techniques executed, focused on visibility of category & brand building at POS