John Strawn Email & Phone Number

Experienced Senior Programmatic Manager: Seasoned professional with a proven track record in successfully managing programmatic advertising campaigns for diverse clients. Proficiently oversee four high-value accounts, collectively accounting for a minimum monthly spend of $750,000.-Multi-DSP Expertise: Demonstrated expertise in navigating various Demand-Side Platforms (DSPs) including DV360, TTD, Yahoo, Adelphic, and Amazon DSP. Leverage comprehensive platform knowledge to strategically optimize campaign performance and drive maximum ROI for clients.-Advanced Analytics and Reporting: Proficient in leveraging Google Analytics 4 (GA4) to provide in-depth insights and reporting for clients. Utilize data-driven analysis to continuously refine strategies, optimize campaigns, and ensure alignment with key performance indicators (KPIs).-Client Relationship Management: Proven ability to build strong client relationships through effective communication and consistent collaboration. Conduct multiple client calls weekly, providing updates on campaign progress, performance insights, and strategic recommendations to align with client objectives.-Cross-Functional Collaboration for Enhanced Performance: Actively collaborate across diverse departments, including search, social, and ad tech, to identify innovative solutions to a wide array of challenges. Leverage these collaborative efforts to pinpoint high-value audience segments and optimize campaign strategies. This collaborative approach results in consistent performance enhancement, driving increased engagement, conversions, and overall campaign success for clients.

-Create and manage conversions for entire clientele using GTM-Manage operations roadmap of CDP platform (Exponea)-Identify issues and find best way to implement new products

-Manage 200+ Programmatic campaigns worth over $300,000 per month across 6 DSPs(Media Math, DataXu, Choozle, Adlib, DV360, and TradeDesk)-Maintain constant reporting to ensure campaign performance-Implemented campaign targeting strategies that resulted in 20% increase in CTR-Present status updates and strategies to clients-Assist in campaign strategy creation-Create and execute strategies adopting new platforms such as Exponea and Google Campaign Manager 360

-Managed 56+ projects worth over $34 million-Enter and manage orders for equipment or services in multiple systems (SAP, Oracle, Vista, PRMS, Sharepoint)-Gather, track, and reconciliation of project costs to ensure accurate financial reporting-Proactively communicate in a timely manner with external customers about order verification, order status, pricing and shipment status-Coordinate with operations to verify lead times, schedule customer orders according to their delivery needs and communicate special handling requests-Maintain accurate and organized order files, order acknowledgments, and customer contact information-Coordinate shipments and communication critical items per orders-Promote customer satisfaction and achieve cycle time reduction through team-based problem solving-Process customer invoicing requests-Coordinate projects in Northeast, Gulf and West as well as all Modular Solutions throughout the United States-Experience working with major government accounts (Federal Aviation Administration)-Create monthly reports reviewing the status of projects-Review and update contracts and schedules of work

-Identified sales-qualified groups utilizing pivot tables containing large (1500+), unfiltered data sets-Designed and executed email campaign resulting in increased sales pipeline and quotes generated-Produced an average of 10+ qualified leads a week-Researched and contacted existing customer base to support extended warranty sales-Managed sales cycle through CRM on Demand-Managed reports and presented campaign results to management team

-Provided customer service to quickly and accurately resolve inquires across a suite of six learning management systems-Proactively engaged customers to maximize the use of product functions and improve retention-Operated in a fast-paced, dynamic call center environment-Managed project updates and support case comments using Salesforce-Resolved more than 30 cases per day while maintaining high customer service metrics

-Worked with the Sales team and Analyst team with all aspects of lead generation initiatives including mass data uploads, data logistics, and understanding of all data sets-Assisted with research, marketing performance measurement and reporting-Assisted in archiving prospect updates, activities, and competitive information (through SalesForce)

• Worked with 20+ customers face-to-face daily in effort to ensure their vehicle is fixed and returned to the customer• Worked closely with technicians and advisors to ensure vehicles were worked on and fixed by the appropriate technician and returned to the customer in a timely manner• Maintained positive customer relations that was frequently monitored through online surveys, maintained a grade of 95+• Ensured efficient use of 15+ technicians and 30+ car stalls with an average of flow of 80+ customer vehicles per day as well as servicing of incoming used cars for sale• Upsold additional services to customers• Meet set sales goals