John Mucha Email & Phone Number

Evanston, IL, US

New York, US

New York, NY, US

• Lead Digital Strategy development across Novartis, Novo Nordisk, Pfizer, Bayer and other key agency clients for both consumer and professional audiences
• Drive total multichannel communications planning, and strategic and tactical planning for digital initiatives: web, social, mobile, tablet, digital media, CRM and digital rep sales tools
• Lead digital and multichannel partner in several successful new business pitches
• Apply new technologies and innovation to drive HCP and consumer engagement in challenging category
• Drive Digital Knowledge to ensure ongoing digital learning and competence among agency staff. Lead Digital BootCamp delivering hands-on digital learning across disciplines

London, GB

--Client relationship management--Manage, develop, train and coach client service staff at digital shop--Intern program management: talent evaluation and recruiting--Created and taught client training modules to educate Merck brand and marketing personnel on digital communication planning--Strategic resource on selected Novartis and other key client.

--Lead teams of client service people; drove account planning for client growth and retention--Integrated planning, concept development, creative and production processes--Staff recruiting, training and development--Built Detroit office to service GM business--Lead task force to establish interactive practice--Headed all major new business pitches.

--Lead teams of client service people; drove account planning for client growth and retention--Integrated planning, concept development, creative and production processes--Staff recruiting, training and development--Strategic planning lead for integrated agency across full portfolio of clients

Chicago, IL, US

--Reynolds Consumer Products: Directed and managed all consumer and trade promotions--Amtrak: Directed and manage all consumer and trade promotions --AT&T Consumer Products: Planned and managed consumer promotions and POS programs for account-specific efforts at Sears, Service Merchandise, and AT&T stores--Quaker State: Directed and managed launch.

Lake Forest, CA, US

--Exxon: Strategic and tactical planning for retail gasoline business. Executed three annual consumer promotions, budgets in excess of $5MM per year--American Express: Consumer and trade promotion for AE Travelers Cheques. Launch of AE Gift Cheques. Canada: Gold Card: Full service marketing support for acquisition, retention and usage efforts. Canada.

Marketed credit and non-credit-related insurance products through a national sales force and annuities and ordinary life insurance through an independent agent network. Marketing plans, profitability analysis. Responsibility for communications strategy. Developed sales programs for selling through financial institutions, auto dealerships and national.

--Avis Rent A Car. All Avis leisure and business travel promotion, literature, trade shows, d/m --NYRA (New York Racing Association): All direct response and promotion. Conceived and managed development of innovative new fan recruitment program called The Horse Course (road show). Built database of customer demographic and purchase patterns. $3MM annual.

Bachelor'S Degree

Ba, English