DataGence delivers world-class data solutions, allowing companies to unlock actionable data from their ecosystem. Offerings include:• Data Quality as a Service (DQaaS) pipelines for validation, enrichment, standardization, golden record management, and global privacy compliance• The world's first Master Data Management (MDM) Solution Suite for Marketers & RevOps• Enterprise ELT Solutions for ERP migration and implementation

Thrilled to work with other data and rev ops pros who are serious about corralling their data and experiencing the benefits of clean data via data orchestration. AND using Syncari for that solution!!

Contributing analyst for the data modernization channel, producing content related to data, analytics, governance, cybersecurity and other topics.

As Chief Data & Audience Officer, I was charged with building a data architecture to support audience growth and revenue operations for two business units: a legacy business in the midst of a transformation and an emerging media/analyst firm. To accomplish the business' goals, I led a micro team to deliver the following:• Established corporate data standards, governance policies and updated KPIs• Defined and implemented an enterprise data architecture that produced efficient and reliable segmentations, enabling downstream revenue operations and the first-ever reports for the company’s owners (PE-backed)• Led team that executed a global data cleanse, validation, and standardization which enabled the successful rollout of its first revenue-generating demand gen programs• Served as primary architect and lead implementation engineer of a new marcom stack including Syncari, Marketo, Salesforce, Knak, Validity/Everest, ZoomInfo and UTM.io (migration from HubSpot)• Partnered with CEO to develop marketing strategy and coordinated with marketing team to execute tactics for all offerings across both business units• Led sales operations as liaison between third-party SDR team and Account Executives across both business units and developed automated sales enablement programs

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn and get 1% better each week.

Provided strategic advisory services and tactical RevOps support for several global firms including:RingLead (prior to acquisition by ZoomInfo)Inverta, LLCShine ConsultingHighnoonCloudinaryInsightSquaredPagerDutyForeScoutAlgoliaLogMeIn

Responsible for setting the global data and audience strategies to drive engagement across brands, live and digital event registration/attendance, and subscription revenue.

Oversaw RingLead Cleanse and Integrations product development and support post acquisition.

• Leader of our ABM Practice and primary strategic advisor and architect of account-based strategies on behalf of our global clients • Define and deliver lead management and customer engagement strategies for Fortune 100/500 global enterprises, including T. Rowe Price, Amazon Business, Poly (formerly Polycom and Plantronics), Cessna/Beechcraft (Textron), Fitbit, Lionbridge Technologies, E2open, SAP Concur, to name a few. • Chief Solution Architect for Enterprise Marketo Engage implementation for AbbVie. Managed conceptual design and build of marketing automation solution within a complex ecosystem with interconnectivity to Adobe Stack (Analytics, AEM, Audience Manager and AEP) • Deliver tactical guidance on operationalizing processes using marketing and sales automation tools such as Salesforce, Marketo, SF Marketing Cloud, Adobe Campaign, etc.

As a member of the client services team, I advise enterprise and mid-market clients on building scalable marketing and sales processes, developing core strategies that drive demand generation and implementing them tactically through marketing and sales automation tools like Marketo, Pardot and Salesforce.com.

As a Services Director, my primary responsibility is to work with senior level marketing and sales executives to develop their marketing and sales processes and demand generation strategies. Additionally, I am charged with ensuring a consistent alignment between the strategy we develop and the tactical execution. I manage a small team of marketing services professionals who use Marketo and Salesforce.com as primary tools to execute on a wide variety of client initiatives. These may include developing buyer personas, lead scoring models, marketing & sales processes, demand gen campaigns, progressive profiling plans, data modeling, first touch/last touch attribution reporting, etc.

As a Marketing Services Manager, I am charged with architecting and delivering the marketing strategy for clients across a wide range of vertical markets. My current expertise centers around the integrated platforms of SalesForce.com and Marketo Marketing Automation, but I am also versed in additional CRM platforms. • Current Marketo Certified Technical Consultant • Current Certified Marketo Trainer - responsible for training marketing professionals, worldwide on properly launching and using Marketo's Marketing Automation platform to implement and manage key strategic initiatives, such as lead generation, lead scoring and nurturing.

If you need assistance developing marketing strategies, including lead nurturing programs, lead scoring, lead gen programs, multi-channel and cross-channel marketing campaigns, business data analytics, marketing automation, content marketing, social media marketing or anything else to bolster your B2B, B2C or B2B2C company...drop me a line. I'd love to hear what you are doing and see how I can help improve your results.

Managed the company's first formal marketing department. Worked with a team of marketing managers to deliver demand generation components of strategy and facilitate a new marketing culture within the company which helped transform it from a traditional publishing/media company to an information distribution/content marketing organization. • Led launch of company’s Marketing Services division with a team of project managers, data managers and coordinators that delivered over 40,000 leads for 260 client-sponsored lead generation programs in 2011• Created new strategy and executed marketing responsibilities for company’s largest and oldest event brand, SupplySide. Delivered its most successful events in over 15 years; SupplySide West 2011, where 10,000 nutrition industry professionals gathered for a 5-day event generating a 10.5% YOY growth and SupplySide MarketPlace 2012, a 3-day event which generated YOY increases of 15% in attendance and 25% in revenue• Developed basis of performance marketing strategies for 22 brands that resulted in an average of 137% digital audience growth within the first 12 months• Managed the migration from multiple, antiquated EBS systems to ExactTarget. Developed best practice guidelines and introduced segmentation that resulted in an average 8% lift in CTOR across all brands• Spearheaded the strategic planning for implementation of first corporate-wide CRM (SalesForce) and was key member of executive team that outlined the phased adoption plan for the company• Implemented best practices and managed build out of analytic report suites in Adobe Omniture (SiteCatalyst) web analytics system, resulting in a massive increase of actionable analytical data for the marketing team

Led team on developing a digital marketing strategy for 22 B2B brands in four vertical markets. Primary manager of audience growth strategies to focus more on audience-centric marketing. Implemented improvements to SilverPop and led data standardization project.

Joined company as Client Communications Manager charged with repositioning the company as a marketing solutions provider, implemented Salesforce.com and created strategies to drive demand for its products and services. Advanced rapidly to Marketing & Web Services Manager with expanded responsibility of developing and executing the company’s marketing strategy. Duties included further defining the data collection practices, creating demand generation programs, managing its social media marketing and leading its content marketing efforts. As Web Services Manager, I was the chief architect & team manager for the build, launch and support of a cross-channel marketing system that served 280 AlphaGraphics locations nationwide.• Developed cross-channel, automated, demand generation program, fully integrated with SalesForce which produced a 43% increase in sales-ready leads within first 3 months of assuming the position• Conceptualized and moderated a Lunch and Learn Marketing Seminar Series which resulted in a 22% lead conversion rate increase and 74% revenue increase from company’s inactive client segment• Revitalized Web Services department and reduced costs by 15% through the implementation of a job management system which streamlined processes and expanded personnel roles• Created a new profit center through unique offering of IT services to the AlphaGraphics’ network and doubled department revenues within the first 6 months of assuming the position

Founded company and led a 9-member team through launch and regional expansion. Held full P&L responsibility for firm - analyzed and capitalized on market trends, cultivated an innovative approach to developing client marketing strategies and designed direct mail, email, mobile and web-based marketing components in support of those strategies. • Created/executed marketing programs and managed sales team that fueled an average, YOY growth of 136%• • Developed client campaigns for B2B and B2C products/services and executed multi-channel marketing strategies for retail, real estate, financial, educational and not-for-profit verticals; propelling 44% response and 37% lead conversion rate averages• Formed an international technology alliance that co-developed a web-based, marketing automation system (RealStream) for producing, managing and measuring small business marketing campaigns; system was later sold to a Fortune 1000 company• Introduced cross-channel marketing, through RealStream to Coldwell Banker’s largest, multi-owned brokerage resulting in a 2-year program that generated over $350 million in real estate sales

Recruited to reposition this 10-year old company which was facing diminishing revenues as a result of print technology innovations. Charged with managing team of production staff and increasing company profitability. Increased sales by 57% with the launch of online proofing solutions, Phoenix’s first computer-to-plate (CTP) output service and fine art reproduction services.

Recruited to develop and manage marketing and sales programs for company’s first international office. Performed risk analyses and conceptualized new advertising programs that fed magazine and digital media channels. Led expansion to S. American and European markets through creation of unique advertising offerings for specialized verticals. Implemented Salesforce.com to manage all prospect and client activities for North American operation.

Spearheaded development, launch and growth of lifestyle magazine for the affluent populations of Metropolitan Phoenix. Identified sales channels and developed marketing plan for publication launch. Managed sales and marketing for magazine. Assisted with the design and editing duties for publication and authored monthly articles on technology and entertainment.