Business development of the company, market penetration, networking and developing partnerships with marketing agencies and organizations

In charge to structure, implement and manage the financial and sales strategy for the Commercial and Corporate business units in Colombia.• I built the pipeline model by analyzing and improving the key factors in the sales process, increasing by 25% the hit-rate and effectiveness of the sales team.• I identified improvement areas of key accounts, by training the sales team on the implementation and use for the digital platform CRM Hubspot, finding a greater potential meaning new business opportunities and increasing the revenue by 20% with the key accounts: Domino’s, Sanofi, Legis, Fallabela, among others. • I elaborated the report models to track, analyze and evaluate Key Process Indicators of the Sales leaders, structuring and defining the leading roles and main goals, monitored through Dashboard files, turning into an accomplishment greater than 90% of the tasks associated to their functions.• I generated three strategic partnerships, two of them in Colombia reinforcing digital marketing services, and an international partnership thus becoming the opportunity to expand the company into Canada con the business unit Production Services.• I developed the finance strategic plan, based on accounting reports and financial statements from the strategic business units, finding additional financial leverage, investment evaluation, placing and trading debt instruments.

In charge to lead the structure, build and growth of the Digital Channel oriented to attract and close new business opportunities for Over the Road and Air & Ocean business units, located in United States, Canada and Mexico.• I conducted the analysis, diagnosis, research and improvement of processes in the digital channel architecture, which meant the increment of unique visitors by 70%, and the reduction of the rebound rate from 68% to 5%.• I defined the sales process and specialized quotation made for the Channel, assembling and leading the digital closing business team, we generated revenue for more than $200.000 usd, there was none before.• I generated approach-to-market strategies, locating the right channels to reach and attract new stakeholders, it meant the raising of number of quotes requested, new talent acquisition, increased brand-awareness.• We shaped a collaborative spirit within the Digital team, stablishing the structure for the leading roles and macro-processes for the digital channel; therefore, we teared down the silos and started to generate ideas with an effective execution for attraction strategies.• I actively participated in project planning about the company’s expansion, using PMI methods, and gaining favourable response from the executive board to its execution.

In charge to manage the prospection, acquisition and business development for the company, elaborating sales strategies, market penetration and business units positioning.• I developed the yearly sales and marketing plan, analyzing trends and anticipating market needs, increasing an average in revenue by 25% per year.• Along with the sales team, we achieved successfully B2B negotiations with national and international brands: KIA, Cemex, Mapfre, Danone, SURA, CasaLuker, Schlumberger, Independence, Pacific Rubiales; Public Institutions: Military Forces, ICA.• I implemented strategies for customer development, by training the sales team with techniques as Consultative Sales showing their skills as experts building solutions; it distinguished us in the highly competitive market, achieving an increase up to 50% in current accounts. • I led and obtained key partnerships with global advertising agencies as Leo Burnett, TBWA, Mediacom, this resulted into several projects and commercial tv spots for: Mazda, McDonalds, Johnnie Walker, Smirnoff, BBVA, Chocolatinas Jumbo.• I managed to expand our services abroad in Mexico, making partnerships with local producers and closing projects with the company MARS and its brand Pedigree.• I consolidated a well reduction in costs associated to projects, by a standardization in tariffs and a successful settlement with suppliers, resulting in an advantage with a wider margin negotiation and a price reduction down to 85% for new prospects and aligned accounts.

In charge to identify business opportunities in different sales channels, taking participation, closing, handling and executing corporate projects.

• I developed partnerships with committees in Egypt, Kazakhstan and Russia, through the network contacts given by the association’s platform and the Out-Going Exchange department, resulting in the opening of more than 50 internships for our local Trainees.• I boosted the global attraction for our local profiles by improving and making an impact of the design for the cover letters when applying for a position, it helped to raise the interviews and potential interchange rate by 40% in comparison to the year before.• As marketing coordinator, I executed intern and external communication campaigns working with positioning projects, it benefited the recruitment of new members to our local committee.• I achieved an important recognition for our local committee with AIESEC globally, by taking part in a global competition of the organization; we won the first place and the Global Youth Leadership award.