John Murphy

John Murphy Email and Phone Number

Digital Marketing Strategy Leader, NJM Insurance Group | Effectively managing Paid Search, Display, Social, Email and SEO strategies across B2C and B2B channels | Wharton Online Digital Marketing Certification @ NJM Insurance Group
About John Murphy

Experienced digital marketing executive with more than a decade of expertise in successful online campaigns across B2C and B2B channels. Proficient in achieving KPIs through strategic implementation of various marketing tactics including SEM, PPC, SEO, email marketing, A/B testing, landing page development, content creation, and social media promotion. Demonstrated ability in budget oversight, media strategy, maximizing ROAS, and formulating effective social media strategies. Skilled in managing multi-channel campaigns, leveraging advertising personalization, and leading teams and external ad agencies.SKILLS & SOFTWARE EXPERIENCECertifications: Wharton Online Digital Marketing CertificationAd platforms: Google Ads / YouTube / Facebook / Verizon / Bing / Amazon / LinkedInCustomer Data Platform (CDP): TealiumEmail: Salesforce Marketing Cloud / MailChimp / OptizmoAnalytics: Google Analytics / Google Tag Manager / Hotjar / Siteimprove / Trustpilot / GlassboxSEM | SEO: Moz.com / SEMrush / BrightEdge / Adthena / Ahrefs / SupermetricsLead Distribution: Boberdoo / CallRailCMS | Landing Page Development: Sitecore CMS / Drupal / UnbounceTechnical: HTML / HTML5 / CSS / CSS3 / JS / Adobe Dreamweaver / PhotoshopTools: Workfront / AgilePoint / SharePoint / MS Word / Excel / PowerPoint / Google Docs / Sheets

John Murphy's Current Company Details
NJM Insurance Group

Njm Insurance Group

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Digital Marketing Strategy Leader, NJM Insurance Group | Effectively managing Paid Search, Display, Social, Email and SEO strategies across B2C and B2B channels | Wharton Online Digital Marketing Certification
Website:
njm.com
John Murphy Work Experience Details
  • Njm Insurance Group
    Digital Marketing Strategy Leader
    Njm Insurance Group Oct 2015 - Present
    West Trenton, Nj, Us
    I am currently employed as the Digital Marketing Strategy Leader at NJM Insurance Group, one of the largest P&C insurance companies in the Mid-Atlantic. I supervise our digital and social media marketing team as well as establish strategy for the company’s paid search, paid social, display, SEO and email marketing campaigns. My experience includes overseeing the successful geographic expansion into multiple states, implementing KPI reporting procedures, fine-tuning advertising budget allocation through data-driven analysis, and collaborating effectively with various cross-functional teams such as PMO, IT, Communications, CXO, and Legal to execute digital marketing initiatives.
  • Blue Bell Marketing
    Principal
    Blue Bell Marketing Jan 2010 - Oct 2015
    I was the Founder and Principal of Blue Bell Marketing, a full service digital marketing and website design company. I provided the following services: Pay Per Click management, SEO, graphic design, eCommerce and mobile responsive website development.Since starting my company in 2010 I had created numerous regional and national targeted marketing plans by translating client objectives into defined digital marketing strategies. I focused on increasing natural search engine referral traffic, lowering Pay Per Click ad costs and increasing both lead conversion and online brand awareness.
  • Norton, Lipp & Associates, Inc.
    Director Of Client Services
    Norton, Lipp & Associates, Inc. Jan 2008 - Jan 2010
    Sold, created and executed marketing campaigns and public relations strategies. Norton, Lipp & Associates, Inc. is a full service advertising, marketing and public relations company. I was directly involved with selling and executing media planning, online marketing, creative development of commercial messages, media engagement, press releases and event marketing.
  • Comcast-Spectacor
    Account Executive
    Comcast-Spectacor May 2006 - Jan 2008
    Philadelphia, Pa, Us
    Sold integrated sports marketing sponsorships for the Philadelphia Flyers, Sixers and Comcast SportsNet to advertising agencies and regional businesses throughout the Philadelphia media market. Complex marketing campaigns included television, online, outdoor, signage, event marketing and print. Developed extensive experience creating marketing campaigns with some of the largest advertisers in the market area including: McDonald’s, Philadelphia Ford Dealers Group, Independence Blue Cross, Canon Business Solutions, Kentucky Fried Chicken, and McNeil Pharmaceuticals.
  • Wphl-Tv Wb 17
    Account Executive
    Wphl-Tv Wb 17 Apr 1999 - May 2006
    Sold broadcast television commercial airtime, online and promotional marketing campaigns to Philadelphia and New York advertising agencies. Worked with direct clients in the Philadelphia media market to develop regional marketing programs. Developed campaigns with national as well as regional advertisers such as Nissan, T-Mobile, Macy’s, BMW, Dorney Park, Commerce Bank and Temple University Hospital.
  • Penn State Sports Marketing
    Account Executive
    Penn State Sports Marketing Jun 1994 - Apr 1999
    Sold integrated sport marketing programs, including radio, TV, print, online, signage and event marketing to regional businesses throughout Pennsylvania. Developed successful marketing campaigns with advertisers such as Mellon Bank, Pennsylvania Beef Council, Frito Lay, Pennsylvania Pork Council and Pennsylvania Department of Environmental Protection.
  • Cable Adnet
    Account Executive
    Cable Adnet Feb 1991 - Jun 1994
    Sold micro-marketing cable television advertising campaigns to local and regional businesses in Chester and Montgomery County Pennsylvania.

John Murphy Education Details

  • Penn State University
    Penn State University
    Telecommunications

Frequently Asked Questions about John Murphy

What company does John Murphy work for?

John Murphy works for Njm Insurance Group

What is John Murphy's role at the current company?

John Murphy's current role is Digital Marketing Strategy Leader, NJM Insurance Group | Effectively managing Paid Search, Display, Social, Email and SEO strategies across B2C and B2B channels | Wharton Online Digital Marketing Certification.

What is John Murphy's email address?

John Murphy's email address is mu****@****ing.com

What is John Murphy's direct phone number?

John Murphy's direct phone number is +120260*****

What schools did John Murphy attend?

John Murphy attended Penn State University.

Who are John Murphy's colleagues?

John Murphy's colleagues are Sathish Nagarajan, Liz Tackacs, Jeff Niro, Kesha M., Eric Ventola, Deb Bruzek, Michael Sarachilli.

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