John Murphy Email & Phone Number

West Trenton, Nj, Us

I am currently employed as the Digital Marketing Strategy Leader at NJM Insurance Group, one of the largest P&C insurance companies in the Mid-Atlantic. I supervise our digital and social media marketing team as well as establish strategy for the company’s paid search, paid social, display, SEO and email marketing campaigns. My experience includes overseeing the successful geographic expansion into multiple states, implementing KPI reporting procedures, fine-tuning advertising budget allocation through data-driven analysis, and collaborating effectively with various cross-functional teams such as PMO, IT, Communications, CXO, and Legal to execute digital marketing initiatives.

I was the Founder and Principal of Blue Bell Marketing, a full service digital marketing and website design company. I provided the following services: Pay Per Click management, SEO, graphic design, eCommerce and mobile responsive website development.Since starting my company in 2010 I had created numerous regional and national targeted marketing plans by translating client objectives into defined digital marketing strategies. I focused on increasing natural search engine referral traffic, lowering Pay Per Click ad costs and increasing both lead conversion and online brand awareness.

Sold, created and executed marketing campaigns and public relations strategies. Norton, Lipp & Associates, Inc. is a full service advertising, marketing and public relations company. I was directly involved with selling and executing media planning, online marketing, creative development of commercial messages, media engagement, press releases and event marketing.

Philadelphia, Pa, Us

Sold integrated sports marketing sponsorships for the Philadelphia Flyers, Sixers and Comcast SportsNet to advertising agencies and regional businesses throughout the Philadelphia media market. Complex marketing campaigns included television, online, outdoor, signage, event marketing and print. Developed extensive experience creating marketing campaigns with some of the largest advertisers in the market area including: McDonald’s, Philadelphia Ford Dealers Group, Independence Blue Cross, Canon Business Solutions, Kentucky Fried Chicken, and McNeil Pharmaceuticals.

Sold broadcast television commercial airtime, online and promotional marketing campaigns to Philadelphia and New York advertising agencies. Worked with direct clients in the Philadelphia media market to develop regional marketing programs. Developed campaigns with national as well as regional advertisers such as Nissan, T-Mobile, Macy’s, BMW, Dorney Park, Commerce Bank and Temple University Hospital.

Sold integrated sport marketing programs, including radio, TV, print, online, signage and event marketing to regional businesses throughout Pennsylvania. Developed successful marketing campaigns with advertisers such as Mellon Bank, Pennsylvania Beef Council, Frito Lay, Pennsylvania Pork Council and Pennsylvania Department of Environmental Protection.

Sold micro-marketing cable television advertising campaigns to local and regional businesses in Chester and Montgomery County Pennsylvania.