Led 6 direct reports across 5 markets (JP, KR, SEA, AU, NZ) with P&L responsibility for 3 product categories: Football, Outdoor (Terrex) and Specialty Sports (Rugby, Tennis, Swimming & Baseball).Core responsibilities:- Championed initiatives to optimise category KPIs- Developed team standards and competencies to drive consistency across categories and markets- Exemplified team culture to drive business success and team members’ career development- Cultivated partnerships with key opinion leaders- Main liaison for key in-category sporting events in APAC Achievements:- Drove consistent above-target YoY sales growth from CY2021-2023- Led ‘Win in Football’ APAC strategy; achieved #1 position in JP, KR & SG and maintained #1 position in TH- Led FIFA Women’s World Cup ANZ 2023 project; exceeded 30-day sell-through sales target by 32% and match ball sell-out sales by 54%- Independently ensured smooth transition of Japan Product, Merchandising and Forecasting teams to report directly to Global HQ following reorg

Led 4 direct reports across 7 markets (CN, TW, JP, KR, SEA, AU, NZ) to drive category leadership for Men’s Training & Sportwear category.Core responsibilities:- Spearheaded category management strategies- Communicated with local teams for further adaptation- Collaborated with cross-functional teams on innovative product, concept and campaign launchesAchievements:- Drove consistent above-target YoY sales growth from CY2021-2023- Achieved 7% above target for CY2019 category net sales amidst reorg to APAC Regional Hub model.- Successfully navigated supply chain challenges and ambiguity amidst Covid; supported consistent order flows, thus ensuring efficient 75% on-time delivery- Maintained competitive brand activation in China amidst shift in consumer tastes towards local brands with 5% market share growth as #1 Sportswear Apparel Brand in China, far outpacing Nike (closest competitor).

Led 3 direct reports across 3 markets (SEA, AU, NZ) to drive category leadership for Training & Sportwear (Apparel & Footwear) category.Core responsibilities:- Spearheaded category management strategies- Communicated with local teams for further adaptation- Collaborated with cross-functional teams on innovative product, concept and campaign launchesAchievements:- Achieved 1.7% above target for CY2017 category net sales and 4.01% above budget for standard margin.

Drove category leadership for Training category in ANZ market; implemented category management strategies to optimise sales, brand reach, merchandising, deliveries and margins.