Head Of Commercial
Current
Dec 2024 - Present
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John White Email & Phone Number
P&L and Category General Manager for Leading Sports and Outdoor Brands
at
Evolve Outdoors Group Ltd
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
P&L and Category General Manager for Leading Sports and Outdoor Brands
Location
Langs Beach, Northland, New Zealand
Company size
Who is John White? Overview
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Quick answer
John White is listed as P&L and Category General Manager for Leading Sports and Outdoor Brands at Evolve Outdoors Group Ltd, a company with 23 employees, based in Langs Beach, Northland, New Zealand. AeroLeads shows a matched LinkedIn profile for John White.
John White previously worked as Head of Commercial at Evolve Outdoors Group Ltd and GENERAL MANAGER, FOOTBALL, OUTDOOR & SPECIALTY SPORTS (SPSP) APAC at Adidas. John White holds Diploma Of Business Studies In Recreational Management, Recreation And Management from Massey University.
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Evolve Outdoors Group Ltd
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Profile bio
About John White
I am a General Manager with >24 years' experience in driving product category leadership and business results in APAC for leading sports and outdoor apparel brands such as adidas, Nike, Saucony and Icebreaker.I am first and foremost a sports fan who thrives on how sports brings people together and inspires people to become better versions of themselves. My intimate understanding of APAC consumer behaviour, product strategy, sporting ecosystems and supply chain networks has allowed me to build a track record of sustained revenue growth, operational excellence and developing my teams’ careers.I am eager to bring my diverse skill set in market share expansion, innovative concept launches and forming strategic partnerships to benefit your organization.I look forward to connecting with you!
Current workplace
John White's current company
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Evolve Outdoors Group Ltd
11 roles
John White work experience
A career timeline built from the work history available for this profile.
General Manager, Football, Outdoor & Specialty Sports (Spsp) Apac
Led 6 direct reports across 5 markets (JP, KR, SEA, AU, NZ) with P&L responsibility for 3 product categories: Football, Outdoor (Terrex) and Specialty Sports (Rugby, Tennis, Swimming & Baseball).Core responsibilities:- Championed initiatives to optimise category KPIs- Developed team standards and competencies to drive consistency across categories and.
Jan 2021 - Sep 2024
Category Director, Men’S Training & Sportswear Apac
Led 4 direct reports across 7 markets (CN, TW, JP, KR, SEA, AU, NZ) to drive category leadership for Men’s Training & Sportwear category.Core responsibilities:- Spearheaded category management strategies- Communicated with local teams for further adaptation- Collaborated with cross-functional teams on innovative product, concept and campaign.
Oct 2018 - Jan 2021
Category Director, Training & Sportswear (Apparel & Footwear) Seapac
Led 3 direct reports across 3 markets (SEA, AU, NZ) to drive category leadership for Training & Sportwear (Apparel & Footwear) category.Core responsibilities:- Spearheaded category management strategies- Communicated with local teams for further adaptation- Collaborated with cross-functional teams on innovative product, concept and campaign.
Jan 2017 - Sep 2018
Senior Category Manager, Training Pacific
Drove category leadership for Training category in ANZ market; implemented category management strategies to optimise sales, brand reach, merchandising, deliveries and margins.
Aug 2014 - Dec 2016
Business Manager
Saucony Australia & New Zealand
Jul 2011 - May 2014
National Sales Manager
Jul 2009 - Jun 2011
National Sales Manager - Pacific
Oct 2007 - Jun 2009
Footwear Sales Manager - Pacific
Jun 2004 - Oct 2007
Sales Representative - Nsw
Aug 2003 - Jun 2004
National Sales Representative
Jun 2000 - Jul 2003
Team & coworkers
Colleagues at Evolve Outdoors Group Ltd
Other employees you can reach at evolveoutdoors.com. View company contacts for 23 employees →
LS
Leo Summerfield
Colleague at Evolve Outdoors Group LtdNew Zealand, New Zealand
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DW
Drew Waterhouse
Colleague at Evolve Outdoors Group LtdCanberra, Australian Capital Territory, Australia, Australia
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DG
Dean Gates
Colleague at Evolve Outdoors Group LtdWellington, New Zealand, New Zealand
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ST
Simon Taranek
Colleague at Evolve Outdoors Group LtdMelbourne, Victoria, Australia, Australia
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BS
Blake Sandri
Colleague at Evolve Outdoors Group LtdChristchurch, Canterbury, New Zealand, New Zealand
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ZC
Zhihao Cai, Ca
Colleague at Evolve Outdoors Group LtdWellington, Wellington, New Zealand, New Zealand
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KH
Kate Handley
Colleague at Evolve Outdoors Group LtdWoodside, Wellington, New Zealand, New Zealand
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MH
Maia Holder-Monk
Colleague at Evolve Outdoors Group LtdUpper Hutt, Wellington, New Zealand, New Zealand
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LP
Leigh Page
Colleague at Evolve Outdoors Group LtdWellington, New Zealand, New Zealand
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TG
Tim Gillum
Colleague at Evolve Outdoors Group LtdWellington, Wellington, New Zealand, New Zealand
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Leo Summerfield
Colleague at Evolve Outdoors Group LtdNew Zealand, New Zealand
View →
DW
Drew Waterhouse
Colleague at Evolve Outdoors Group LtdCanberra, Australian Capital Territory, Australia, Australia
View →
DG
Dean Gates
Colleague at Evolve Outdoors Group LtdWellington, New Zealand, New Zealand
View →
ST
Simon Taranek
Colleague at Evolve Outdoors Group LtdMelbourne, Victoria, Australia, Australia
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BS
Blake Sandri
Colleague at Evolve Outdoors Group LtdChristchurch, Canterbury, New Zealand, New Zealand
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ZC
Zhihao Cai, Ca
Colleague at Evolve Outdoors Group LtdWellington, Wellington, New Zealand, New Zealand
View →
KH
Kate Handley
Colleague at Evolve Outdoors Group LtdWoodside, Wellington, New Zealand, New Zealand
View →
MH
Maia Holder-Monk
Colleague at Evolve Outdoors Group LtdUpper Hutt, Wellington, New Zealand, New Zealand
View →
LP
Leigh Page
Colleague at Evolve Outdoors Group LtdWellington, New Zealand, New Zealand
View →
TG
Tim Gillum
Colleague at Evolve Outdoors Group LtdWellington, Wellington, New Zealand, New Zealand
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1 education record
John White education
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Massey University
FAQ
Frequently asked questions about John White
Quick answers generated from the profile data available on this page.
What company does John White work for?
John White works for Evolve Outdoors Group Ltd.
What is John White's role at Evolve Outdoors Group Ltd?
John White is listed as P&L and Category General Manager for Leading Sports and Outdoor Brands at Evolve Outdoors Group Ltd.
Where is John White based?
John White is based in Langs Beach, Northland, New Zealand while working with Evolve Outdoors Group Ltd.
What companies has John White worked for?
John White has worked for Evolve Outdoors Group Ltd, Adidas, Saucony Australia & New Zealand, Icebreaker, and Nike.
Who are John White's colleagues at Evolve Outdoors Group Ltd?
John White's colleagues at Evolve Outdoors Group Ltd include Leo Summerfield, Drew Waterhouse, Dean Gates, Simon Taranek, and Blake Sandri.
How can I contact John White?
You can use AeroLeads to view verified contact signals for John White at Evolve Outdoors Group Ltd, including work email, phone, and LinkedIn data when available.
What schools did John White attend?
John White holds Diploma Of Business Studies In Recreational Management, Recreation And Management from Massey University.
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