Johnna Pellizzer Email & Phone Number

Phoenix, Arizona

Albertsons/Safeway Account manager

 Key Manager of Specialty and Natural Products for Safeway Foods. Developed and executed plans for growth, negotiated discounts and pricing, implemented marketing programs and managed the inventory. Analyzed the category sales trends to develop appropriate strategies to meet the company’s objectives for maximizing profitability. Boosted efficiency to 95% by implementing procedures to track new items and advance product positioning time frames and Maintained trends and item mix to increase sales steadily.• Built and maintained the specialty and natural products category at Safeway. Developed relationships with both suppliers and the customer; partnered with Sales and Vendors to develop business and provide product information, education and promotions.• Successfully achieved new growth by identifying new products and new product lines to carry within the category and worked with new vendors to qualify for UNFI’s vendor requirements.• Used leverage with vendors to sell new and solidify existing advertising programs; met advertising revenue budget. Maintained positive relationships with the key brand buyers.• Researched vendor/supplier sources, and developed low cost, quality, reliable sources.• Created and managed all marketing spends/budgets for assigned brands.• Created and maintained plan-o-grams for merchandising products.• Continuously monitored and evaluated competitor pricing to maintain competitive positioning in the market, sense changes in buyer habits, and even social trends that impact the business.• Reviewed inventory levels, fill rates, aging & service levels. Negotiated inbound freight recovery.• Coordinated product returns and appropriate disposition procedures.

Pleasanton, Ca