Working through The Sage Group to manage quantitative and qualitative research programs helping Domino to expand their leading enterprise data science management platform.

Helping Wind River identifty new opportunities in delivering software for intelligent connected system enabled by 5G and edge compute.

Led innovation research initiatives in support of our internet of things (IoT) and electrification programs in the commercial vehicle space.Conducted analytics on specific ConMet products including shipments, sales, customers, and relevant mix details identifying opportunities for account-level growth.Supported the innovation teams with primary and secondary research providing landscape analysis and validation of market position/awareness/need for possible new ConMet technology.Managed the tracking and reporting of key industry and customer metrics associated with our core markets.

Collaborated with B2B technology and SaaS clients in designing and executing market research projects focused on a wide range of topics. Our clients ranged from startups to Fortune 500 global enterprises including Facebook and Microsoft.Created qualitative and quantitative research instruments designed to address the tactical and strategic issues impacting client marketing, product management, and sales teams.Developed and presented final reports in both traditional and white paper formats.

Worked with leaders in product management, R&D, marketing and customer experience to identify and develop new growth opportunities. Led cross-functional teams to scope and deliver innovative research programs.● Worked directly with General Managers and senior R&D executives in developing printer product line strategies and optimizing future product configurations.● Managed qualitative and quantitative new product concept testing, pricing and demand estimation research both domestically and internationally.● Led the loyalty tracking (Net Promoter Score) and customer experience research for desktops, notebooks and printers. Initiated programs to drive significant improvements in our industry-leading NPS. Member of the Customer Experience Research Council.● Linked big data with primary research to identify new and critical customer experiences.● Initiated customer journey research identifying the ideal customer experience for services, hardware and supplies. Implemented a program to monitor success across the journey.● Led cross-functional teams defining customer driven innovation opportunities based on where customer needs and technological capabilities meet. Focus areas include hardware, IoT and flexible electronics.● Initiated a competitive intelligence program used to benchmark best practices in service and support. ● Managed the global post-support satisfaction tracking survey for all consumer and commercial products.● Led the redesign of the SMB digital commerce site including working with the design agency and IT.● Implemented a system for daily analysis of website visitor behavior including segmenting customers based on their click stream patterns. Improved our online conversion rate of visitors to buyers by 15%.● Conducted usability tests that identified website enhancements resulting in measurable increases in conversion and customer satisfaction.

Conducted brand equity, ACP and advertising concept testing research used to create our brand and advertising strategy. Developed web advertising plans resulting in a 20% increase in website visitors while maintaining the digital media spend. Managed a staff of 2 analysts.

Partnered with management to create and successfully launch new services and companies.● Led several research initiatives in support of the successful launch of the Excite@Home internet access start-up including content strategy, demand estimation, pricing, usability, advertising agency selection. ● Worked closely with executives from partner companies including Microsoft, and AT&T on trials testing streaming video, interactive television and in-home energy management services.● Partnered with engineers in developing the hardware and network requirements for delivering high-speed cable modem and interactive services.● Panelist at the Advertising Research Foundation conference on Electronic Marketing Research Technology. Member of the Competitive Intelligence Task Force● Cited in a Businessweek article on using customer segmentation in technology products. https://web.stanford.edu/class/ee353/Articles/techbuyers-bw.htm