Dynamic Loyalty Systems powers the next generation of rewards, transforming static reward structures into dynamic loyalty programs.Leveraging 20+ years of leading innovation by harnessing IT, data analytics, and marketing to drive the next level of customer experiences and drive business outcomes.

Consultant to Software Startup focused on next generation of Loyalty, Marketing, CRM, for the B2C market. Chief Product Architect and Functional Lead. The software significantly narrows the gap of turning data into value driven actions executed across the relevant operational systems while giving the business owners the power to manually tune the system or to let the embedded AI auto-optimize within parameters established by the business.Creating this next gen SaaS based on leveraging my 20+ years of digital experience as both a business executive and a technical lead at some of the most digitally progressive and prominent companies in the US including Williams-Sonoma and Neiman Marcus. I created new digital capabilities and organizational teams in the enterprise by harnessing data and turning it into C-Level, measurable business results in Marketing, CRM, eCommerce and Loyalty. Also worked extensively with nimble software leaders to develop the alpha versions of their products and be the first client to deploy such as RichRelevance (Personalized Sort), BloomReach (Personalized Search), and EdgeCase (Enhanced Attribution and Personalization).

Program and IT Business Lead of CRM and Personalization initiatives. Starting from no personalization, Michaels now delivers 70%+ of all customer communications with personalized content across email and SMS. Leverages the Salesforce Marketing Cloud platform along with custom data models, and specific vendor integrations. Program and IT Business Lead of Customer Data Platform to create a consolidated view of a customer across the enterprise. This data capability enables greater degrees of personalization via data science modeling and advanced analytics. Program and IT Business Lead of Customer Pilot initiative. Production rollout to the US will occur in late summer 2020.The Program and IT Business Lead role is a one-off position as Michaels to leverage my rare technical and business background and skill sets. It spans the full enterprise from being a co-lead with the Senior Business Executives on strategy, scope, and functional design across to IT architecture, technical design and coding. This end-to-end ability has dramatically reduced the time and cost from idea inception to implementation. Overall it has lead to material improvements in Michaels revenue and margin.

Accenture Digital’s Interactive Practice. Direct report of the Global Personalization Lead Partner. Subject Matter Expert helping clients drive customer loyalty and increased revenue by harnessing data and analytics to deliver increased personalization and relevancy across the customer journey. Leverage deep career experience in industry where I lead the innovation and optimization efforts at premier retailers including Williams-Sonoma and Neiman Marcus. These efforts included co-development of new capabilities and products with leading technology companies.

Led Marketing Innovation by leveraging 20+ years of pioneering experience in eCommerce and translating that to develop the next generation marketing capabilities in the Education industry. This innovation is driven by set of key initiatives including harnessing a range data assets and advanced analytics and creating close partnerships with leading data and AdTech technology vendors to develop new and proprietary product capabilities in lead discovery, identification, targeting, and new customer acquisitionResults included:- Led engagement and pilot with a technology start-up whose platform understands the content that people read as a targeting signal for display marketing. The pilot resulted in a 25-30% lower cost per lead compared to previous display marketing efforts- Led engagement to partner with a new Digital Agency to develop more advanced first party targeting, look alike modelling, and social marketing efforts- CRM based differentiated contact strategyAbout Academic Partnerships:Academic Partnerships' mission is to help public and private not-for-profit universities increase enrollment and revenue through online delivery of high-quality instruction. AP helps faculty members convert their on-campus courses and programs into an online format. AP then leads marketing efforts to find and recruit qualified students for those programs and helps retain enrolled students through graduation.

Created, developed, and led a new team focused on optimizing the websites and digital experience across all of Neiman Marcus sites and Apps. Drove $170MM in tested and proven incremental revenue over a 3-year period. This revenue was created through a combination of new internal capability development, close partnerships and innovation with leading software vendors such as personalized search and personalized product sorting, A/B testing, and website optimization. Leveraging data and analytics were fundamental to driving innovation. Innovation and technical partnerships to develop innovative technologies and create next generation capabilities included with leading vendors such BloomReach, RichRelevance, Dynamic Action, Tealium, EdgeCase, and BrightEdge.Grew the team from 4 people to over 20 based on continuously demonstrating value. The scope of responsibilities included:- Innovation and tech partnering: - Customer Insights and Personalization- Web Analytics - Big Data Analytics- Product Management- Vendor Management- A/B and MVT testing- Internal Search- User Experience and VOC (Voice of Customer)- SEO

Led a new team of 10 direct, 2 indirect, and 2 contractors focused on improving eCommerce across each brand’s site to generate incremental revenue. Achieved $110MM of tested and proven incremental revenue by automated product recommendations, leveraging web analytics and enterprise data to guide A/B and MVT testing, and site experience improvements. Initiatives included:- Implementation of automated product recommendations and site personalization - Deeper analysis and insights from data -- both on-line and off-line - Improve the feedback loop with Marketing on email, SEO, SEM- Partnering with brand leadership on enhancing brand and merchandise messaging - Partnering with IT to implement site changes- Implemented robust test and control process to measure site and program changes to prove revenue gains

Direct report of the CIO. Responsible for leading a number of key initiatives with IT VPs / Directors and Business Executives across functional groups including Stores, Direct-to-Consumer, eCommerce, and Web Analytics. Led IT analysis of new business initiatives focusing on overall solution design and fit within the strategic IT roadmap. Key achievements and projects included:- Saved over 65% on the Stores POS hardware and maintenance renewal contract with IBM, which resulted in savings of $20MM over the five-year life of the contract.- Saved 43% on Stores maintenance renewal contract with Motorola for handheld scanners.- Led selection of the strategic middleware platform for IT Services / SOA architecture (TIBCO).- Led RFP and evaluation process for Web Analytics vendor reassessment.

Overall lead for application development and delivery. Managed 160+ internal resources and 40+ consultants.(VP title was not a level used within the organization)

Hybrid roles business organization that was the liaison into IT. Lead, or co-lead with IT Director counterparts, various operational and strategic efforts including:- Customer Install Base initiative- Customer segmentation, operational efficiency and profitability- Mission Critical Services Continuum. Global operational establishment and roll-out of a high end service offering to our customers needs the highest level of support services

Early member of Accenture’s specialized ICE (Internet Center of Excellence) group in 1995 based in Palo Alto, CA that focused on emerging eCommerce technology. Became the Accenture onsite lead for a new software alliance with Blue Martini Software (an eCommerce platform company) to develop product expertise, go to market consulting capabilities, and lead business development. Led early eCommerce cross channel / Omni-channel efforts with the creation and launch of the eCommerce channel at the Men’s Wearhouse with full back end systems integration in 1999/2000.Senior Technology Manager leading joint client and Accenture teams of 30-40+ people on major projects at prominent clients including Pacific Bell (later SBC and now AT&T) and FedEx. Additional clients included Nortel Networks and BEA Systems (now part of Oracle).