Johnna Rettig Email & Phone Number

Detroit, Mi, Us

- Developed editorial calendars and produced content for multiple communications channels.- Provided editorial review for turnkey direct mail, newsletter and e-communications programs.- Managed annual convention promotional activities, and set communications strategy.- Supervised and managed content of corporate intranet.- Provided communications counsel/support/training to network of 600 franchise members.

- Managed public relations activities and internal/external communications for 350 marketing and printing services franchise locations. - Served as internal copywriter, producing broad-ranging print collateral and e-communications for lead generation and customer retention programs.- Managed media relations and monitored coverage for franchise owners; wrote news release and pitch letters to generate positive media coverage and build brand awareness/recognition in local markets.- Wrote/edited training modules.- Managed and provided content for e-communications program and developed franchise member website content.- Wrote newsletters, postcards, print ads and promotional program materials.- Generated feature stories for quarterly member magazine to promote franchise-based marketing and public relations turnkey programs.

Detroit Metropolitan Area

- Researched and drafted strategic communications plans to generate new business.- Directed the interdepartmental team to design and execute integrated marketing plans.- Managed accounts to ensure that work met high standards with maximum efficiency and accuracy.- Became a recognized expert on clients' business: the company, product, industry and its people.- Led award-winning campaigns recognized by industry peers, resulting in the enhancement of the agency's professional reputation and ability to garner new business.- Provided day-to-day supervision of account team and coached staff for professional development.

- Executed agency-developed marketing plans including media relations, event planning, crisis communications, speech writing and media kits.- Served as a primary agency liaison to client contacts for project information gathering, budget reporting and job status. - Identified target media to support clients' communications objectives. - Represented PR interests during integrated marketing planning sessions among various agency departments.

- Served as a liaison between the in-house creative team and internal clients. - Drafted creative briefs to ensure program objectives were met, and presented creative recommendations and solutions to internal clients.- Generated copy for the annual report, catalogs, brochures, point-of-purchase materials and trade advertising.- Collaborated with art directors to develop creative and effective sales and informational materials on time and within budget.- Drafted executive speeches and presentation materials.- Established positive working relationships inter-departmentally to significantly increase creative group assignments.

- Researched and drafted feature and news stories for a monthly, four-color tabloid. - Conducted interviews with association members and drafted text to meet specified deadlines.- Traveled to events, meetings and conventions to cover news stories and shoot accompanying photos.- Increased the coverage of regional meetings through telephone interviews.