Responsible for national market representation, including creating and implementing national retail planning and dealer development strategies and policies that have significantly impacted near-, mid-, and long-term business revenue and performance.• Led five-year retail planning blueprint and volume process for all existing dealer points and future markets.• Identified need for and procured new toolsets, mapping software, and market analysis functions to prospect for and assess potential dealer candidate performance in strategic open points with special emphasis on ethnic minority opportunities.• Created new corporate governance processes for dealer buy sell and open point packages reducing review time by 25% and enabling a record number of asset purchase agreements and open point letters of intent to be approved in a timely and efficient manner.• Champion for Dealer Loyalty & Conquest Advisory.

Executive Management Team Leader directly accountable for the bottom line profitability, commercial operations, and business transformation of Volvo’s national sales companies in Canada, Brazil, Mexico, and seventeen Latin American importers. • Tripled sales revenue and quadrupled market earnings.• Increased sales volumes by 223% and more than doubled segment share from 4.1% to 10%.• Implemented a “direct to consumer” sale and marketing strategy to better respond to and capture hybrid and electric vehicle profit opportunities in South American markets. This channel now represents over 60% of Brazil’s retail volume.• Led creation and implemetation of five-year market-by-market attack plans centered on entering new segments and upgrading or replacing non-performing importers and retail locations with stronger, more diverse operators.• Offset $100MUSD Inovar-Auto potential fuel economy penalty by successfully creating business cases for the quick and profitable introduction of one completely new SUV model variant and four unplanned powertrains.• Lead corporate and public spokesperson for all sales and product related matters.

Led the long-term strategic planning, optimization, and performance evaluation of Volvo Car's retailer operations in the United States including the franchising, customer experience, and competence development departments.• Conceived, developed, and implemented long term retail network blueprint transformation plan focused on granular market improvement opportunities, minority dealer development, strategic returns on investment, dealer profitability, sales effectiveness, corporate identity, and brand standards.• Successfully represented and defended Volvo Cars against various dealer litigation claims in areas of corporate identity, customer satisfaction, and sales performance saving the company over $70musd.• Strengthened Retailer Advisory Board by developing a new charter, integrating the participation of Retailer Creative, Product Advisory, and Customer Experience teams, and reserving 25% of seats for minority retailers. • Awarded SITE Crystal Award in the Exceptional Motivational Travel category by the Society for Incentive Travel Excellence for the development and execution of the 2013 Volvo President Club.

Strategic leadership role as head of sales, marketing, and product for regional organization encompassing Volvo’s national sales companies and importers in Western Europe and Russia. The region included €6.5 billion in sales revenue, 195,000+ Volvo retails, 15 countries, 12 languages, and a €220 million advertising and media budget.• Improved segment share by 13% and increased total sales volume by 21% over 2009 levels.• Created the product launch strategies and “go to market” plans for Volvo’s second generation of S60, V60, and V40. • Reduced advertising and sales promotion costs by 15% by implementing a region-wide customer shared services approach to CRM, Exhibitions, and Social Media content sharing and monitoring tools. • Developed and installed annual, five-year, and ten-year regional sales and marketing business plans.• Built a brand-new Marketing, Sales & Product Organization of four direct reports and thirty-three staff from scratch including new governance and “virtual” working procedures.• Lead corporate spokesperson for all product introductions at major European auto shows and events.

Strategic marketing and product role reporting to Senior Vice President of Marketing, Sales, and Service. Led a team of eleven brand managers driving the market positioning, revenue management, cost optimization, and communication development of all Volvo models.• Developed and presented the annual Car Line Business and Global Marketing plan for the Board of Director’s approval.• Led quarterly cross-functional Business Strategy Committee (BSC) briefing with VCC board and the monthly Car Line Management (CLM) and performance meeting with Volvo senior executive management team. • Improved year over year per car contribution margin by $1600 (non-exchange) from 2008 performance. • Reduced buildable combinations 91% by harmonizing product packaging in the top 10 European markets.• Created customer carline migration and loyalty strategy and implemented key tenants into Customer Experience and Customer Journey programs.• Voting member of Pricing & Revenue Forum, Product Cost Board and Corporate Nomenclature Committee.

Led the development and “go-to-market” execution of national and regional tactical marketing and media plans including digital, mobile, and social media efforts, CRM programs, auto show activation, and eBusiness continuity. Managed the relationship, briefing, and assessment of three creative and two media agencies and a $90musd budget.• Honored as Premier Automotive Group’s 2005 Diversity Champion.• Co-chaired global steering group sponsoring the development of the second generation of the Volvo internet portal.• Increased unaided brand awareness by 11% through a focused creative strategy based on flagship vehicles. • Implemented a "tribal" communication process that reduced creative reworks and production costs by 30%.• Improved internet lead response time 60% and closing rates 14% via the implementation of lead treatment models. • Increased key market media impressions by 15% by revising Dealer Ad Group structure and Co-op programs. • Negotiated multi-year partnership alliances including lead capture and data sharing agreements with Vail Resorts and Burton Snowboards that resulted in $45million in incremental sales revenue and a 370% ROI.• Regional spokesperson for digital, mobile and internet initiatives.

Created and implemented launch strategies and development plans for all new and lifecycle vehicle projects. • Chaired Launch Steering Committee consisting of executive management and key stakeholders • Increased net revenue by 6% ($250 million) through the creation of cradle to grave lifecycle cadence plans. • Global spokesperson for the press launch of the world’s first blind spot detection system (BLIS).

Led the international team responsible for the commercial development, project management, pre-marketing, and launch of Volvo’s first SUV.• Developed the global product strategy, pricing guidelines, marketing platform, and advertising agency brief.• Drove creation and implementation of the Global and North American Launch Plans including volume objectives, key performance indicators, communication materials, and launch postmortem. • Lead North American spokesperson for all XC90 media drives and press events• Featured presenter and test driver in the Car Crashes episode of History Channel’s Modern Marvel TV series.• Product achievements and awards include:o Most presold orders of any Volvo to date with 9,000 customer deposits (3+ months production) before launch. o Best-selling European SUV for 2003, 2004, 2005, and 2006.o Highest residual value (61%) of any vehicle sold for both 2003 and 2004 per Automotive Lease Guide.o North American Truck of the Year for 2003: United States Automotive Press Writers Association.o Motor Trend’s SUV of the Year for 2003: Motor Trend Magazine.o 2002 Truck of Texas, Texas Truck Rodeo / Texas Auto Writers. The only import SUV to ever win.o Mudfest Champion / SUV of the Year, 2002, 2003 and 2004, Northwest Automotive Press Association.

Bottom-line responsible for the overall sales (new car, used cars, parts, accessories) and operational profitability of the Mid-Atlantic region. Led staff of three direct reports and two shared resources in the creation of retailer action plans, market transformation activities, product training and local advertising group efforts and sponsorships. • Transformed market business climate and improved dealer ROI through a series of strategic buyouts, replacements and appointments. • Doubled market share to over 2% of the industry and improved annual sales volume by 75% over 1996 levels• Achieved highest market profitability as a percent of return on budget in both 1998 and 1999 with second lowest incentive spending during that time period.