Role listed
Independent Consultant
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John Newlin Email & Phone Number
Content Strategist [Former Sr. Content Strategist @ VMLY&R, Creative Director @ IDEO & Twitch]
at
Independent Consultant
1 work email found
@garageteammazda.com
9 phones found area 415, 310, 317, and 408
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Independent Consultant
Role
Content Strategist [Former Sr. Content Strategist @ VMLY&R, Creative Director @ IDEO & Twitch]
Location
San Francisco Bay Area, United States
Who is John Newlin? Overview
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Quick answer
John Newlin is listed as Content Strategist [Former Sr. Content Strategist @ VMLY&R, Creative Director @ IDEO & Twitch] at Independent Consultant, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at garageteammazda.com, phone signal with area code 415, 310, 317, 408, and a matched LinkedIn profile for John Newlin.
John Newlin previously worked as Content Strategy Advisor at Independent Consultant and Senior Content Strategist at Vmly&R. John Newlin holds Bachelor'S Degree, English from Lake Forest College.
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{first}.{last}@garageteammazda.com
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Profile bio
About John Newlin
As an Independent Content Strategy Advisor, my focus lies in crafting compelling content strategies that resonate with diverse audiences across sectors like CPG, gaming, automotive, and technology. Harnessing my expertise in digital marketing, I lead brands towards innovative initiatives that transform casual customers into steadfast advocates.At VMLY&R, the strategy I architected for Mazda North America redefined the brand's narrative in a post-Covid market, introducing a structured content approach that captivated consumers early in their journey. This strategic pivot not only bolstered consumer engagement but also fostered enduring loyalty to the Mazda experience.My ability to create environments where creativity and collaboration flourish is well documented. I thrive at the intersection of strategic thinking and human connection. As someone whose roots in education run deep—both my parents were educators—I bring a commitment to fostering growth, not only for brands but for the individuals with whom I work.I’m passionate about storytelling that inspires action and builds trust. As a proponent of Design Thinking, I believe the best solutions emerge when diverse perspectives converge on a shared purpose. Whether I’m helping a team find their voice or developing innovative content strategies, my mission remains the same: to leave every project better than I found it, and to empower others to do their best work. Let’s connect and create something extraordinary together!
Listed skills include Digital Media, Editorial, Editing, Social Media, and 49 others.
Current workplace
John Newlin's current company
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Independent Consultant
9 roles
John Newlin work experience
A career timeline built from the work history available for this profile.
Content Strategy Advisor
Current
Independent Consultant
• Develope content strategies for brands and agencies in CPG, gaming, automotive, and technology sectors, driving innovative digital initiatives.• Collaborate with clients to build operational content production processes, resulting in increased customer conversion rates.• Advise on authentic digital initiatives that turned customers into loyal brand advocates.
Jun 2023 - Present
Senior Content Strategist
Responsible for Mazda North America content strategy. To bring the Japanese brand to life in a post-Covid US market, I introduced structure, clarity and diverse perspective to the content development process. This laid the foundation to deploy a content strategy engineered to capture consumers earlier in the purchase cycle and convert them into lifetime Mazda devotees.
Apr 2022 - Jun 2023
Creative Director, Global Shared Services
I was the Creative Director, Global Shared Services on the Marketing where I managed the content on IDEO.com. I also launched a podcast ("The Big Question") and led a global team that migrated all content production from a few dozen third-party vendors to an in-house team of design-minded dreamers.
Sep 2021 - Apr 2022
Head Of Content | Editorial Advisor
Manage content creation including writing scripts, securing influencer talent, and ensuring authenticity to gaming community for TV series as consultant to movie production firm. Develop marketing and distribution strategy.
May 2019 - Sep 2021
Director, Custom Solutions | Creative Director
Led internal creative agency including content strategy, sales design, and influencer relations teams with staff of 13 for live streaming platform. Developed pitch decks, managed marquee accounts, and represented company on panels and speaking engagements. Created advertising campaigns targeted at global gaming demographic.• Supported 47% of total annual sales revenue• Increased revenue by multi-million-dollars through customized advertising sales programs• Saved 35% YoY by developing RFP system to eliminate dependency on single vendor• Grew team from 4 to 13—transformed into high-performing group that won Most Valuable Players for 2 consecutive years• Selected to join High Powered Leaders group as a mentor• Led creative team for multiple industry award year-over-year
Mar 2016 - May 2019
Editor-In-Chief & Vp Of Content
Directed development of voice, tone, and editorial vision with team of 35 for digital media firm with 25M monthly readers. Built and managed 3 editorial teams overseeing marketing and branded content. Collaborated cross-functionally with design and product teams to develop site features including polls, quizzes, and content discovery system. Created data-driven content production strategy. Spoke on 10+ industry panels as media expert.• Grew revenue 44% in 1st 2 quarters by building team to support sales-driven branded content programs• Launched site into top 10 on Quantcast, Alexa, and Comscore• Increased social referrals from 3.6M to 135M in 12-month period—featured on The Howard Stern Show• Achieved 98% editorial employee retention rate
Mar 2008 - Mar 2015
Editor-In-Chief
Led editorial, branded content, and graphic design with team of 15 for arts and entertainment print and online publishing firm. Devised and deployed editorial strategy as 1st Editor-in-Chief for organization. Oversaw all editorial operations including writing, editing, and managing copy. Reviewed and approval all published content. Created all marketing collateral and wrote style guides.• Achieved largest Bay Area publication readership by developing strategy to attract more readers• Increased YoY revenue by 40% by implementing branded content program that attracted major brands including Coca-Cola, Budweiser, and Diesel • Brokered deal with CBS Evening Magazine show to feature local business stories—segment evolved into Discovery Channel’s Dirty Jobs hosted by Mike Rowe
May 2001 - Mar 2008
Editor-In-Chief
Oversaw all editorial operations for non-gaming content creation. Managed a team of 4 editors and 11 freelance writers. Directed design and product teams in 2 site redesigns and 10 site-wide feature launches. Wrote sales and marketing collateral and appeared on TechTV multiple times as a media expert. • Increased SEO traffic by 160% in 2nd year of publication by developing data-driven content strategy • Grew website into internet’s largest gaming site
May 1999 - Feb 2001
1 education record
John Newlin education
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Lake Forest College
FAQ
Frequently asked questions about John Newlin
Quick answers generated from the profile data available on this page.
What company does John Newlin work for?
John Newlin works for Independent Consultant.
What is John Newlin's role at Independent Consultant?
John Newlin is listed as Content Strategist [Former Sr. Content Strategist @ VMLY&R, Creative Director @ IDEO & Twitch] at Independent Consultant.
What is John Newlin's email address?
AeroLeads has found 1 work email signal at @garageteammazda.com for John Newlin at Independent Consultant.
What is John Newlin's phone number?
AeroLeads has found 9 phone signal(s) with area code 415, 310, 317, 408 for John Newlin at Independent Consultant.
Where is John Newlin based?
John Newlin is based in San Francisco Bay Area, United States while working with Independent Consultant.
What companies has John Newlin worked for?
John Newlin has worked for Independent Consultant, Vmly&R, Ideo, Forlan Films Ltd, and Twitch.
How can I contact John Newlin?
You can use AeroLeads to view verified contact signals for John Newlin at Independent Consultant, including work email, phone, and LinkedIn data when available.
What schools did John Newlin attend?
John Newlin holds Bachelor'S Degree, English from Lake Forest College.
What skills is John Newlin known for?
John Newlin is listed with skills including Digital Media, Editorial, Editing, Social Media, Content Strategy, Publications, Publishing, and Copy Editing.
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