Johnnie Kern Email & Phone Number

California, United States

San Francisco, CA, US

South San Francisco, California, US

• Spearheading B2B SaaS enterprise marketing activities for remote vehicle operation & automation technology platform, specializing in low latency video and data streaming, achieving a 3x increase in qualified leads..
• Develop & execute targeted messaging, content, and marketing initiatives that resonate with key decision-makers, fueling sales pipeline and customer engagement.
• Map buyer journey to inform high-performing sales enablement tools that address ICP pain points, effectively communicate value proposition, and motivate prospective customers through the sales funnel.
• Orchestrate collaboration across teams (Product, Sales, Customer Success, and C-Suite) to ensure successful commercial GTM (go-to-market) strategies that leverage deep customer understanding and inform product roadmap.

San Francisco, California, US

• Steered all corporate and business unit strategy and execution of marketing programs for RaaS / SaaS tech solution. Supervised all marketing initiatives, branding, public relations, media relations, creative asset.
• Developed and executed all marketing campaigns for robotic technology products (RaaS), driving demand generation and user adoption strategy through competitive analysis, strategic planning, messaging & positioning.
• Built and scaled a high-performing creative and analytical marketing function to generate & nurture leads, amplify new product launches, and achieve go-to-market goals through a deep understanding of the voice of the.

San Francisco, California, US

• Led GTM RaaS market research initiatives in competitive landscape and market position to analyze industry trends, use cases, buying processes, buyer personas, and collaborate with internal teams on product roadmap.
• Leveraged customer insights, analytics, and martech to design personalized digital experiences and optimize the funnel KPIs such as cost per lead (CPL), customer acquisition cost (CAC), MQLs, and average customer value.
• Designed and optimized the B2B sales and marketing funnel, utilizing multichannel campaigns, websites, webinars, educational content, email newsletters, social media and marketing automation to achieve a Net Promoter.

• Directed all North American marketing activities, including go-to-market and commercial strategy.
• Supervised launch of European brands in North American market leading to 4x revenue growth.
• Built, managed, and optimized B2B & B2B2C marketing initiatives, including demand gen, sales enablement, partner marketing, and influencer programs.
• Orchestrated marketing strategy and execution including communications, media relations, positioning, messaging, physical activations, and marketing collateral to promote product offering and surpass top-line sales.
• Led high-performance teams covering the marketplace across multiple unique product categories and collaborated with internal teams on product roadmap.
• Stood up product marketing function that amplified new product launches and releases, leading to impactful market expansion.

Greenwich, CT, US

• Business Development ManagerMarmot Mountain Ltd. - Santa Rosa, CAManaged key customer relations, partnership programs, digital support ecosystem, sales enablement, and product merchandising programs.
• Marketing Manager Liquidlogic - Flat Rock, NCDrove brand’s marketing strategy including market research, competitive analysis, differentiation & product positioning, pricing & packaging programs, product launches and.
• Product Designer | Developer The North Face - San Leandro, CADesigned, developed, and oversaw delivery of technical consumer sporting goods equipment products from concept through commercialization, with specific focus.