Johnnie Kern work email
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Johnnie Kern personal email
Accomplished consumer-centric marketing leader with extensive experience accelerating growth in supply chain tech, automation, robotics, med-tech and consumer goods industries. Strong background in growing revenue and market position through transformative B2B and B2C marketing strategies, execution & optimization. Expert at driving new customer acquisition and product adoption in new & existing markets by utilizing data driven market understanding alongside consumer insights to ensure go-to-market success. Skillful at capitalizing on a history of developing teams, go-to-market experience, strategic mindset, and vision to cultivate strategic partnerships, deliver profitability, and engage customers. Thrive on building & sustaining inclusive, team-oriented environments that leverage open communication, review, and analysis to facilitate achievement of business goals.Areas of Expertise:• SaaS / RaaS• Marketing Strategy & Execution• Product Marketing• Go-To-Market & Product Launch• Market Landscape & Analysis• Product Positioning & Differentiation• Tracking, Analytics & Reporting • Customer Engagement & Retention• Partner Marketing• Demand Gen & Funnel Health• Sales Enablement• Public Relations • Team Leadership & Scaling• Stakeholder Management & Partnership Development• Financial StewardshipI love to connect with people from all walks of life, so please don’t hesitate to reach out.
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Director Of MarketingAugmentaCalifornia, United States
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Product Marketing LeadFormant May 2024 - PresentSan Francisco, Ca, Us -
Sr. Manager, Product MarketingPhantom Auto Jun 2022 - Apr 2024South San Francisco, California, UsSpearheading B2B SaaS enterprise marketing activities for remote vehicle operation & automation technology platform, specializing in low latency video and data streaming, achieving a 3x increase in qualified leads. Bolstering market position, pipeline and customer expansion through strategic full-funnel content, new product launches & releases, and targeted ABM initiatives.• Develop & execute targeted messaging, content, and marketing initiatives that resonate with key decision-makers, fueling sales pipeline and customer engagement.• Map buyer journey to inform high-performing sales enablement tools that address ICP pain points, effectively communicate value proposition, and motivate prospective customers through the sales funnel.• Orchestrate collaboration across teams (Product, Sales, Customer Success, and C-Suite) to ensure successful commercial GTM (go-to-market) strategies that leverage deep customer understanding and inform product roadmap. -
Sr. Director Of MarketingRoam Robotics Jun 2020 - May 2022San Francisco, California, UsSteered all corporate and business unit strategy and execution of marketing programs for RaaS / SaaS tech solution. Supervised all marketing initiatives, branding, public relations, media relations, creative asset production, and corporate communications. Developed and delivered omni-channel marketing campaigns across differing platforms, segments, and industries. • Developed and executed all marketing campaigns for robotic technology products (RaaS), driving demand generation and user adoption strategy through competitive analysis, strategic planning, messaging & positioning, impactful campaigns, partner marketing, and successful end-to-end product launches.• Built and scaled a high-performing creative and analytical marketing function to generate & nurture leads, amplify new product launches, and achieve go-to-market goals through a deep understanding of the voice of the customer and value proposition. Ensured cross-functional stakeholder alignment and managed budgets to realize revenue objectives. Coordinated a team of direct and indirect reports, agencies, partners, and consultants. -
Director Of Product MarketingRoam Robotics Oct 2018 - May 2020San Francisco, California, Us• Led GTM RaaS market research initiatives in competitive landscape and market position to analyze industry trends, use cases, buying processes, buyer personas, and collaborate with internal teams on product roadmap, product releases, and pricing & packaging.• Leveraged customer insights, analytics, and martech to design personalized digital experiences and optimize the funnel KPIs such as cost per lead (CPL), customer acquisition cost (CAC), MQLs, and average customer value (ACV) to drive hardware & software product adoption, engagement and revenue growth.• Designed and optimized the B2B sales and marketing funnel, utilizing multichannel campaigns, websites, webinars, educational content, email newsletters, social media and marketing automation to achieve a Net Promoter Score (NPS) of 65 and maximize ROI.
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Sr. Marketing ManagerActive Brands Sep 2011 - Oct 2018Directed all North American marketing activities, including go-to-market and commercial strategy. • Supervised launch of European brands in North American market leading to 4x revenue growth. • Built, managed, and optimized B2B & B2B2C marketing initiatives, including demand gen, sales enablement, partner marketing, and influencer programs. • Orchestrated marketing strategy and execution including communications, media relations, positioning, messaging, physical activations, and marketing collateral to promote product offering and surpass top-line sales targets.• Led high-performance teams covering the marketplace across multiple unique product categories and collaborated with internal teams on product roadmap.• Stood up product marketing function that amplified new product launches and releases, leading to impactful market expansion.
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Additional ExperienceVarious Companies Jan 2005 - Oct 2011Greenwich, Ct, Us• Business Development ManagerMarmot Mountain Ltd. - Santa Rosa, CAManaged key customer relations, partnership programs, digital support ecosystem, sales enablement, and product merchandising programs.• Marketing Manager Liquidlogic - Flat Rock, NCDrove brand’s marketing strategy including market research, competitive analysis, differentiation & product positioning, pricing & packaging programs, product launches and go-to-market strategies & execution.• Product Designer | Developer The North Face - San Leandro, CADesigned, developed, and oversaw delivery of technical consumer sporting goods equipment products from concept through commercialization, with specific focus on adoption and profitability.
Johnnie Kern Education Details
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Whitman CollegeCreative Writing
Frequently Asked Questions about Johnnie Kern
What company does Johnnie Kern work for?
Johnnie Kern works for Augmenta
What is Johnnie Kern's role at the current company?
Johnnie Kern's current role is Director of Marketing.
What is Johnnie Kern's email address?
Johnnie Kern's email address is jo****@****ics.com
What schools did Johnnie Kern attend?
Johnnie Kern attended Whitman College.
Who are Johnnie Kern's colleagues?
Johnnie Kern's colleagues are Don Rasmusson, Grant Bartel, Sunny Watts, Chiara Piacentini, Daniel Tran, Joshua Folkins, Jeff Faehnrich.
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