As a Senior Manager - Digital Experience, I lead strategic initiatives to enhance customer engagement and satisfaction through innovative digital solutions. With a strong focus on user-centric design and data-driven insights, I oversee the development and implementation of digital strategies that drive business growth and improve the overall customer journey. My expertise spans across UX/UI design, Enterprise Design Systems, and project management, ensuring seamless and impactful digital experiences that align with company goals and customer needs.

Led the Transformation of UX Processes: Spearheaded the enhancement and streamlining of UX practices, aligning closely with integrating an enterprise-level Design System to elevate product design and collaboration.Empowered UX Design Team Leadership: Guided a skilled team of UX designers towards excellence, creating an environment conducive to professional growth and innovation.Engaged in Leadership Development: Participated actively in elite leadership programs and learning cohorts, sharpening my strategic leadership and collaborative skills across IT and design disciplines.Critical to E-commerce Success: Played a pivotal role in the UX team, ensuring timely delivery of high-quality designs for a significant e-commerce platform and its three key storefronts.Enterprise Design System Advocate: Vital in developing and implementing an enterprise Design System, leading instructional sessions to boost team skills and system adoption.Agile Methodologies Proponent: I championed integrating Agile practices into UX workflows, which significantly boosted team productivity and project management effectiveness.Streamlined UX and Design Integration: Achieved a flawless integration of UX processes with the enterprise Design System, enhancing the cohesion and efficiency of digital product development.Overcame UX Development Challenges: Successfully identified and eliminated critical UX bottlenecks in the product development lifecycle, paving the way for smoother operations compared to previous years.Figma Tool Expertise: Led the UX team in leveraging Figma to its fullest potential, staying abreast of the latest enhancements to refine and expedite design processes.An innovator in UX Practice Transformation: Drove the creation and establishment of transformative UX practices, significantly contributing to the foundation of an enterprise-level Design System.

Design and implement digital libraries built-in CMS. Create artwork and prepare assets for web interfaces.

Managed the companies website properties related to Spotpetins.com; decreased average load times from 9 seconds to under 3 seconds; implemented mobile-friendly page designs, and modified the website during a complete rebranding. Implemented SEO & YouTube strategies; project managed third-party development resources; developed UI / UX designs for marketing landing pages and quote form redesign/updates. I conducted general IT support and software evaluations processes. I also edited video content for marketing campaigns and ads. Developed UI / UX design for web and emails for the Canadian website property.

Develop website content, videos, and daily maintenance tasks; Design website layouts, graphics, and manage website infrastructure on AWS Lightsail using Plex servers. Perform front-end development and maintain content for WordPress websites and website applications. Deploy e-mail campaigns using MailChimp. I produced product videos for internal devices.

designed/developed website properties for marketing campaigns and large webinars. Conducted detailed requirements gathering for company projects and implemented plans to complete them. As part of a small team that managed three significant website properties daily, generating over 5 million views a month. Developed responsive email and order page templates and established social media presence for individual brands and financial personalities.

Managed and updated digital signage content for the entire TBC brand family. Created user interfaces and website designs for brands within TBC.

Develops media and business solutions by designing, developing and supporting web solutions for Newsmax.com and micro sites. New solutions are developed in HTML5 for the Kentico CMS through coordination and collaboration with the Development team, Marketing team and internal stakeholders.

Interface with in-house sales staff to create and schedule 3rd party e-mails for Newsmax.com media clients. Develop website project with CSS layouts.

Developed and managed riisnet.com; assisted in testing and development of their Marketplace web application; assisted product management team with market requirements and interface design; managed deployment of marketing and flash projects for riisnet.com.

Developed public and intranet site for Air Force Officer Accession and Training schools (AFOATS); help developed internal e-learning program for Air Force ROTC; designed and deployed new interface for W.I.N.G.S. program; developed graphic and website’s materials for AFOATS W.I.N.G.S. program.

Print, web, and media design for 3 mid-ranged companies under the CTS brand name. Managed a small marketing team to support marketing efforts within the company.