As a leasing professional at a Class-A multifamily lease-up, I have a deep understanding of what attracts and retains high-quality residents to a development.Working for Greystar, the global leader in rental housing, I have been trained to think like an owner in all aspects of property management. My responsibilities range from conducting marketing accountability reports to ensure proper property advertising, to performing market surveys that provide insights into competing developments, allowing us to adjust pricing and concessions based on current market conditions.I have worked at multiple Greystar-managed properties, but my most recent experience at a lease-up has been the most rewarding. Joining the management team months before the first unit was delivered, I have had the opportunity to witness the entire evolution of a multifamily development. Through constant communication with the ownership group, I have also gained valuable insights into the development side of a project, beyond just the management and construction teams.Through daily tours with prospective residents and continuous collaboration with fellow property management teams, I have developed a unique, boots-on-the-ground perspective of what it takes for a development to thrive in a competitive market.