4 years as Product Manager - with Experience in:
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Ceo And PmSpeakcardAlhambra, Ca, Us -
Ceo & PmSpeakcard Sep 2023 - Present美国Practice Spoken English When You are Alone! -
Product Manager (Restaurant Management System & Coffee Vending Machine)Smartvend Jan 2023 - PresentLos Angeles, California, United StatesProject 1: Inventory Management System for Chinese Restaurants - Product Development (100%) · Led the development of a pioneering inventory management system for Chinese restaurants, achieving a 15% reduction in inventory waste, reducing inventory tracking time from hours to just 30 minutes, and lowering the risk of ingredient depletion.· Innovatively tackled the raw material usage problem by introducing semi‐processed items as a intermediaries between raw material and final dishes and introduced a unified unit conversion system and a SKU barcode scanning system, ensuring simplicity and efficiency in operations, and reducing labor time by 90%.· Successfully deployed the system in 10+ restaurants, significantly improving inventory management and operational effectiveness.Project 2: Coffee Vending Machine Product - Development (30%) and Operations (70%)· Developed and refined coffee formulas, balancing taste with machine capabilities, and reduced machine clogging issues by 95%.· Created a remote management dashboard for formula modifications and real‐time operation monitoring, eliminating the need for on‐site adjustments and saving on operational costs and time.· Initiated customer acquisition channels, leading to the breakthrough sale of several machines.· Achieved a 50% reduction in raw material costs through material experimentation.· Conducted client training for 20+ clients, addressed operational issues, and installed over 100 coffee machines, enhancing customer satisfaction and service quality. -
Product Manager (Game Operation Platform & Game Community)Tencent Sep 2021 - Aug 2022Shenzhen, Guangdong, China· Led the 0‐1 development of backend operations platform for a Minecraft‐like block‐building game, ’Handmade Planet’, in collaboration with Korean game developer Smilegate, focusing on integrating player data access, communication tools, UGC management, and community administration.· The platform played a pivotal role in supporting a large‐scale test of the game, successfully accommodating over 100,000 participants, demonstrating its robustness and scalability. -
Product Manager (Short Video App For English Learning)Fresh English 鲜榨口语 Aug 2019 - Jul 2021Beijing, ChinaFresh English is an English Learning App that Aim for Creating Authentic English Environment for English Learners by Incentivize Users from Native-speaking Countries to Create Daily Life Videos.【Establish Video Collection Funnel】- Collection Funnel include an App to upload videos and a platform to review and processing videos- collected 80,000 short English videos filmed by Native English speaker.- after the video was uploaded, operationist will review the video and give suggestions- videos are then added subtitle and classified into different level based on the difficulty of word used and speaking speed【Optimize the funnel to collect better videos】- Integrate a plugin for automatic subtitle editing to make subtitle editing easier and reduce the barrier to video production.- Initiated the non‐native speaker check project and reduced the percentage of non‐native speaker among new users to lessthan 1%.- Improved video contributor’s motivation by implement the content‐quality grading system.- Enhanced successful‐uploading‐rate of the app by 12% from 40% by improving video collecting funnel including registration process, new user’s guidance and subtitle editing process.【Data product manager】- Designing a Tracking Plan Based on Key Metrics- Updating Tracking Plan in Accordance with App Updates
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Analytic ExecutiveInsights By Kantar Feb 2018 - Jul 2019Beijing City, ChinaResponsibilities:· Provided data support for over 100 market research projects, covering aspects such as model applicability, questionnaire validity checks, data cleaning, model operation, and interpretation of model results, tailored to the diverse research needs of clients. This role involved collaboration with eight offices in locations such as Mainland China, Hong Kong, Taiwan, Singapore, and Malaysia, servicing major clients including Coca‐Cola, Procter & Gamble, Unilever, and Nestlé.Common Models:· New Product Testing: Led tests on product packaging, advertising, and flavors to gauge market receptivity before product launches, identifying optimal packaging or advertising strategies to reduce trial‐and‐error costs.· User Segmentation: Segment users based on their varying needs and attitudes towards products using factor analysis and cluster analysis, and incorporate their basic information to create detailed user profiles.· Brand Analysis: Utilized regression‐like techniques to assist clients in understanding the competitive advantage of specific product features and brand image pathways, aiding in the formulation of brand promotion strategies. -
Digital Marketing SpecialistMena Mobile Limted Feb 2017 - Jan 2018Beijing City, China· Run ads on Facebook and Google to let overseas users download mobile games.· Improve the CTR and CVR of game Warfare Strike by 400%, increase the new user acquired per week by 500%.
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Machine Learning InternRobin8 Jun 2016 - Oct 2016Greater New York City Area• Improve Machine’s intelligence to match influencer and advertiser, to improve efficiency and precision of Social Media Marketing.• Reported the website traffic 5 days a week to the Founder & CEO. -
Digital Media InternBbdo Worldwide Jun 2015 - Jul 2015Beijing City, China• Communicated with the customer and creative team with the issue in generating digital contents (pictures, videos, copies) used for BMW’s online campaigns on social platforms. • Improved BWM’s official website, interactive mobile site, and video site by finding errors and report to IT department with PowerPoint.• Write memo for the meeting with BMW client discussing promotion plan and prepared promotion report for client meeting.
Johnny T. Li Education Details
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Marketing -
Tianjin Foreign Studies UniversityBusiness English
Frequently Asked Questions about Johnny T. Li
What company does Johnny T. Li work for?
Johnny T. Li works for Speakcard
What is Johnny T. Li's role at the current company?
Johnny T. Li's current role is CEO and PM.
What schools did Johnny T. Li attend?
Johnny T. Li attended Hofstra University, Tianjin Foreign Studies University.
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