As an early member of our startup team, my primary focus was on generating new contracts and strengthening post-sale relationships. Additionally, I conducted user onboarding training sessions, coded a product knowledge base resource, and championed the addressing of user concerns during development planning.

Developed & executed an innovative go to market plan to get Inside Out Bars onto commissaries in correctional facilities across California and the Federal Bureau of Prisons. Helped sell 30,000 bars in 6 months.

Master Trainer = Physical Product ManagerHappiness + Healthiness in both Being & Body = The Product Consultative Interviews & Assessments = Spec Gathering & User StoryPersonalized Training Program = Product Development Roadmap Personal Goals = MilestonesBlood, Sweat, Tears & Body fat % Dropped = Metrics• Drove long-term customer success through managing client relationships and retention tied to +$1M in revenue• Increased client retention from baseline 12 months to an average of over 20 months per client• Led team of two certified trainers to exceed sales and retention goals, prompting their Master Trainer promotions • Consulted with each client to identify fitness goals and health concerns, analyzed quantitative and qualitative data to design individually tailored safe, fun, and effective workout programs• Coached 60-80 clients weekly to observe progress, collect feedback, and modify fitness programs as needed• Promoted from certified trainer, in less than 5 months, due to exceeding sales quotas and leading client satisfaction ratings • Grew business in a fast-paced sales environment by converting cold approaches, sales calls, appointments, assessments and referrals into client contract sales• Designed and implemented digital performance tracking used by team of 8 trainers for over 600 clients• Developed and initiated a “trainer review posting” campaign spurring a 1 star increase of Yelp rating in under 90 days

Harnessing lessons learned during my life changing weight loss of 150lbs, I launched my own fitness events and apparel brand with the goal of helping others to realize their best selves. Outside of private and group training for clients, I also designed, produced, and distributed “Ace Elite” branded fitness content and apparel. I hand customized garments and accessories, eventually managing a product line of 30+ items through web, social media, and personal sales channels• Sales: Grew the business through conducting outbound sales, influencer campaigns, and community partner engagement initiatives• Engagement: promoted and hosted fitness and health related outreach events including health screenings and workout bootcamps• Marketing: Managed multi-platform digital campaigns, analyzing data collected through monitoring, listening, and response techniques to build and engage brand audience

Oversaw provision of a full range of event services utilizing the bar’s outdoor entertaining areas with scenic views and access to the Detroit Riverfront • Conducted sales of customized event services, maintaining an average of 3 events per week• Facilitated and maintained key client relationships, growing primarily through referrals• Collaborated directly with clients to organized planned events and provided a custom tailored experience for guest list ranging from 50 - 2000 attendees• Sourced inventory to produce menu options in line with client wishes• Conducted integrated marketing campaigns blending street teams, social networking, print, and radio advertising

• Coordinated multi-channel marketing communications for events in the Metro Detroit market • Implemented social media use, monitoring, listening, and response techniques• Called on restaurant owners/chefs/managers to negotiate event participation, pricing, and menu decisions• Coordinated 3 profitable strolling dinner events

Wrote publish ready content for blog posts, website copy, and PR documentsProofread and edited content to be published Conducted research used for development of marketing strategies

Teaching Assistant for writing for public relations course.Proofread student submissions of PR communications with focus on AP style complianceAssisted instructor with recording student performance

Used social media and online posts to generate customer interest for my part time entrepreneurial effortMaintained brand awareness through postings on campus bulletin boards and online platforms (facebook/twitter) Obtained business through referrals and reviews on social media platformsSpecialized in virus removal, system restoration and data recovery from non-physically damaged drivesTroubleshot and repaired various hardware/software issues across MAC/PC/Linux platformsMaintained an average of 5-7 computer repairs a week while living on campus