Managed marketing and creative departments for this B2B signage supply distributor. Created annual sales targets, set strategy, and forecast and managed inventory from over 100 national and international vendors. Hosted monthly webcasts, managed communications through social media and worked with vendors to develop and execute campaigns and promotions.- Achieved double digit growth every year in a highly competitive. established industry.- Wrote business and launch plans to bring on new high profile vendors including HP Large Format Printers and Avery Dennison.- Achieved "Rookie of the Year" status with HP as a new distributor through superior sales and support.- Designed and launched multiple multi-million dollar proprietary brands including Titan Plotters and Color Theory heat press vinyl.

Customer engagement manager and product expert for this maker of website, email marketing and mobile marketing tools. Developed and managed the sales funnel and product road map, was primary contact for new and existing business clients, and managed development and implementation for client projects. Drove improvements on the usability of the tools and I completely revamped the user manuals and training videos. Pioneered the social media marketing tools development. Managed the development and launch of first tablet and mobile products.Overall major improvements in client acquisition and retention and improved revenue per customer.

Product expert for out-of-home advertising, automated merchandising and loyalty systems for the largest manufacturer of gasoline pumps and point-of-sale equipment in the world. Consulted with major grocery and convenience retailers about their merchandising and loyalty programs. Traveled nationally and internationally selling the concept, training distributors and regional sales teams about how it worked, and assisting retail customers on installation and implementation of their marketing and loyalty programs using the tools.Working with consumer packaged goods manufacturers, built the largest library of promotional content for coop marketing that had ever been assembled in the convenience retailing space, and managed electronic advertising trafficking for large retailers including Casey's General Stores and Weis Markets.

Recruited into Adhesive Media (a Seattle advertising and agency) to help the company build out their product and marketing strategy for entering the out-of-home advertising and electronic merchandising businesses. Working a with a small team, developed a content management system that automated merchandising and customer loyalty program communications and delivered the information to consumers via video screens on gas pumps at gas stations, convenience and grocery stores.Entered market one month before 9/11 and in the wake of the "burst of the internet bubble," so launching a new technology start-up was especially challenging. Presented our proof-of-concept system to several potential investors but the venture capitalists weren't investing, so instead turned to strategic partners and potential re-sellers to obtain funding. Implemented the system at test sites in three states, analyzed and adjusted the program to build a compelling business case and then used that data to sell licenses to major technology companies that produced point-of-sale equipment for the target market.Within 24 months, the three top manufacturers representing more than 90% of all gasoline dispenser sales were doing business with Alki Networks. The world leader - Gilbarco Veeder Root - acquired the company in December in 2003.

Drove entry into on-line markets for Vivendi International. Built digital marketing strategies and on-line presence at a time before Google and other search engines dominated the medium.Built traffic through partnerships with retail software product businesses. Created methods to monetize internet traffic, built content communities and developed a standardized software that all of the different developers could used to build on-line games to work with the proprietary system.Managed relationships with game software publishers; aggregated traffic from more than 40 games from Valve, Activision, Sierra On-line and Dynamix and other developers. Worked with the team to complete a software development kit, developed user interfaces and wrote documentation for the large catalog of online games. To support the advertising base, directed the creation of an editorial group for game reviews and recorded webcasts to introduce new products to game audiences and direct beta testing vendor efforts. Assumed the role of General Manager for the company during the last 8 months before acquisition.. Turned around group operating at a loss into an asset garnering $30 million on sale.

As an early employer of what became a very large software, company I supported the evolution of this start-up into one of the world’s largest game software publishers. Directed and mentored a group of 7 customer service, sales, creative services, direct marketing and website managers leading a total team of 40. Oversaw creation of corporate brand identity, marketing and customer relationships; designed packaging and wrote sales collateral. Conceptualized marketing programs and merchandise display materials for global retail market.Led direct marketing programs, including branded catalogs and direct mail that reached 1.5 million potential customers each quarter. Designed and managed an e-commerce website. Presented products to user groups and partners at tradeshows, such as Consumer Electronics Show and E3 Gamers Conference, and via webcasts, videos and sales conferences. Published Sierra’s Interaction Magazine, with distribution of over 1 million per issue in four language editions. Served as member of Sierra Japan KK board of directors. Grew in-house division to more than $14 million in annual revenue and facilitated company sales in excess of $230 million annually; prior to acquisition, company was the world leader in market share for home PC software for more than five years- Created revenue streams, including a branded Visa credit card with Citibank that generated $1 million and a support line for adventure gaming tips and strategies garnering $2 million each year- Built strategic relationship with US Sprint, generating millions per year in cross-promotions- Pioneered Midwestern sales territory; sold software by calling upon retail locations in 13 central states