Johnny Graves

Johnny Graves Email and Phone Number

Associate General Counsel, Legal & Business Affairs - Digital, Marketing, Gaming, Media, and Technology @ Mattel, Inc.
Johnny Graves's Location
Los Angeles County, California, United States, United States
About Johnny Graves

Experienced business partner who achieves strategic priorities and financial goals while managing risk proactively and pragmatically. Areas of substantive expertise include complex and varied IP transactions, with specific focus on gaming, media, marketing, agency, consumer products, technology, and services. Established creative legal support for high-touch growth and novel business units, as well as streamlined speed and efficiency for high-volume revenue-generating business teams. Collaborative, excellent communicator with experience counseling senior executives. Highly rated manager of a multi-office team of eight attorneys and paralegals, with demonstrated success in transforming organization structure, optimizing legal support, and hiring and developing talent.

Johnny Graves's Current Company Details
Mattel, Inc.

Mattel, Inc.

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Associate General Counsel, Legal & Business Affairs - Digital, Marketing, Gaming, Media, and Technology
Johnny Graves Work Experience Details
  • Mattel, Inc.
    Associate General Counsel & Senior Director - Legal & Business Affairs
    Mattel, Inc. 2021 - Present
    El Segundo, California, Us
    Lead counsel and managing attorney in digital, marketing, gaming, media, and technology with worldwide responsibility for a broad-based IP transactional practice. Manage team across three offices with sole responsibility for providing business and legal advice as well as contract drafting, strategy, and negotiation support for the following business functions: • Marketing (including social media marketing and influencer engagements), sponsorships, and promotions • Agency engagements (advertising, creative, digital, production, social, buying & planning) • IT, digital products, services, and content (including videogame/mobile app licensing, development, publishing, and distribution; NFTs; AI governance and policy; consumer facing website design; technology, software, and platform licensing; ecommerce; brand integrations; end user license agreements)• Independent contractor and services agreements• Brand and corporate public relations• Corporate staffing• Consumer insights• Brand, product, and packaging design Familiarity with clearance, advertising, privacy, and regulatory issues related to online marketing and app development for children.Progressive promotions with increasing responsibility and rotation through the following practice areas: Entertainment production and distribution (including animated movie production and distribution); technology and invention in-licensing; product strategic partnerships; and product submissions.Additional deal experience includes: consumer products out-licensing; brand in-licensing; promotions; IT; interactive product technology development (including IoT products, wearable technology, and related connected services); and corporate strategic planning support including international JV and M&A deal and integration support.
  • Mattel, Inc.
    Expert Counsel & Sr. Director
    Mattel, Inc. 2015 - 2021
    El Segundo, California, Us
  • Mattel, Inc.
    Sr. Counsel & Director
    Mattel, Inc. 2007 - 2015
    El Segundo, California, Us
  • Mattel, Inc.
    Counsel
    Mattel, Inc. 2002 - 2007
    El Segundo, California, Us
  • Irell & Manella Llp
    Attorney, Technology, Entertainment, & Ip Transactions Workgroup
    Irell & Manella Llp 1999 - 2002
    Los Angeles, Ca, Us
    Represented incumbent technology companies, start-ups, and media companies in a variety of transactional matters such as digital cinema technology licensing, commercial software development, business process outsourcing, Internet content licensing, and video on demand library rights analysis. Provided direct counsel to clients with respect to a range of intellectual property matters, including trademark searches and registration, copyright, and domain name issues.
  • Lucasfilm Ltd. And Industrial Light & Magic
    Business & Legal Affairs Intern
    Lucasfilm Ltd. And Industrial Light & Magic Aug 1998 - May 1999
    San Francisco, Ca, Us
    Registered and enforced intellectual property rights in connection with the motion picture Star Wars: Episode I. Worked directly with the General Counsel of Lucasfilm to organize worldwide anti-piracy efforts in connection with the film. Worked directly with the General Counsel of ILM to assist with the development of a patent portfolio strategy including analysis of offensive, defensive, and licensing opportunities related to post-production special effects technology.
  • Irell & Manella Llp
    Summer Associate
    Irell & Manella Llp May 1998 - Aug 1998
    Los Angeles, Ca, Us
    Summer associate in the following workgroups: Intellectual Property, Corporate, and Entertainment.
  • Office Of The Attorney General, California Department Of Justice
    Legal Intern, Division Of Public Rights
    Office Of The Attorney General, California Department Of Justice May 1997 - Aug 1997
    Sacramento, Ca, Us
    Researched substantive legal and procedural issues; drafted motions for a California Superior Court case involving DHL founder Larry Hillblom’s estate; represented the State of California in settlement negotiations involving approximately $100M in a disputed trust that was willed to the University of California educational system.

Johnny Graves Skills

Intellectual Property Licensing Copyright Law Entertainment Law Trademarks Corporate Law Legal Writing Privacy Law Entertainment Trade Secrets Trademark Infringement Legal Research Brand Licensing Management Patents E Commerce Start Ups Strategy Digital Media Cross Functional Team Leadership Legal Advice Strategic Partnerships Negotiation Contract Negotiation Team Management Team Leadership Social Media Mobile Games Online Gaming Video Games Joint Ventures Advertising Online Advertising Document Drafting Contract Writing

Johnny Graves Education Details

  • University Of California, Berkeley - School Of Law
    University Of California, Berkeley - School Of Law
    Jd
  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Master Of Business Administration - Mba
  • Ucla
    Ucla
    Communication Studies With A Specialization In Business And Administration

Frequently Asked Questions about Johnny Graves

What company does Johnny Graves work for?

Johnny Graves works for Mattel, Inc.

What is Johnny Graves's role at the current company?

Johnny Graves's current role is Associate General Counsel, Legal & Business Affairs - Digital, Marketing, Gaming, Media, and Technology.

What is Johnny Graves's email address?

Johnny Graves's email address is jo****@****hoo.com

What is Johnny Graves's direct phone number?

Johnny Graves's direct phone number is +131041*****

What schools did Johnny Graves attend?

Johnny Graves attended University Of California, Berkeley - School Of Law, Ucla Anderson School Of Management, Ucla.

What skills is Johnny Graves known for?

Johnny Graves has skills like Intellectual Property, Licensing, Copyright Law, Entertainment Law, Trademarks, Corporate Law, Legal Writing, Privacy Law, Entertainment, Trade Secrets, Trademark Infringement, Legal Research.

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