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Experienced business partner who achieves strategic priorities and financial goals while managing risk proactively and pragmatically. Areas of substantive expertise include complex and varied IP transactions, with specific focus on gaming, media, marketing, agency, consumer products, technology, and services. Established creative legal support for high-touch growth and novel business units, as well as streamlined speed and efficiency for high-volume revenue-generating business teams. Collaborative, excellent communicator with experience counseling senior executives. Highly rated manager of a multi-office team of eight attorneys and paralegals, with demonstrated success in transforming organization structure, optimizing legal support, and hiring and developing talent.
Mattel, Inc.
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Associate General Counsel & Senior Director - Legal & Business AffairsMattel, Inc. 2021 - PresentEl Segundo, California, UsLead counsel and managing attorney in digital, marketing, gaming, media, and technology with worldwide responsibility for a broad-based IP transactional practice. Manage team across three offices with sole responsibility for providing business and legal advice as well as contract drafting, strategy, and negotiation support for the following business functions: • Marketing (including social media marketing and influencer engagements), sponsorships, and promotions • Agency engagements (advertising, creative, digital, production, social, buying & planning) • IT, digital products, services, and content (including videogame/mobile app licensing, development, publishing, and distribution; NFTs; AI governance and policy; consumer facing website design; technology, software, and platform licensing; ecommerce; brand integrations; end user license agreements)• Independent contractor and services agreements• Brand and corporate public relations• Corporate staffing• Consumer insights• Brand, product, and packaging design Familiarity with clearance, advertising, privacy, and regulatory issues related to online marketing and app development for children.Progressive promotions with increasing responsibility and rotation through the following practice areas: Entertainment production and distribution (including animated movie production and distribution); technology and invention in-licensing; product strategic partnerships; and product submissions.Additional deal experience includes: consumer products out-licensing; brand in-licensing; promotions; IT; interactive product technology development (including IoT products, wearable technology, and related connected services); and corporate strategic planning support including international JV and M&A deal and integration support. -
Expert Counsel & Sr. DirectorMattel, Inc. 2015 - 2021El Segundo, California, Us -
Sr. Counsel & DirectorMattel, Inc. 2007 - 2015El Segundo, California, Us -
CounselMattel, Inc. 2002 - 2007El Segundo, California, Us -
Attorney, Technology, Entertainment, & Ip Transactions WorkgroupIrell & Manella Llp 1999 - 2002Los Angeles, Ca, UsRepresented incumbent technology companies, start-ups, and media companies in a variety of transactional matters such as digital cinema technology licensing, commercial software development, business process outsourcing, Internet content licensing, and video on demand library rights analysis. Provided direct counsel to clients with respect to a range of intellectual property matters, including trademark searches and registration, copyright, and domain name issues. -
Business & Legal Affairs InternLucasfilm Ltd. And Industrial Light & Magic Aug 1998 - May 1999San Francisco, Ca, UsRegistered and enforced intellectual property rights in connection with the motion picture Star Wars: Episode I. Worked directly with the General Counsel of Lucasfilm to organize worldwide anti-piracy efforts in connection with the film. Worked directly with the General Counsel of ILM to assist with the development of a patent portfolio strategy including analysis of offensive, defensive, and licensing opportunities related to post-production special effects technology. -
Summer AssociateIrell & Manella Llp May 1998 - Aug 1998Los Angeles, Ca, UsSummer associate in the following workgroups: Intellectual Property, Corporate, and Entertainment. -
Legal Intern, Division Of Public RightsOffice Of The Attorney General, California Department Of Justice May 1997 - Aug 1997Sacramento, Ca, UsResearched substantive legal and procedural issues; drafted motions for a California Superior Court case involving DHL founder Larry Hillblom’s estate; represented the State of California in settlement negotiations involving approximately $100M in a disputed trust that was willed to the University of California educational system.
Johnny Graves Skills
Johnny Graves Education Details
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University Of California, Berkeley - School Of LawJd -
Ucla Anderson School Of ManagementMaster Of Business Administration - Mba -
UclaCommunication Studies With A Specialization In Business And Administration
Frequently Asked Questions about Johnny Graves
What company does Johnny Graves work for?
Johnny Graves works for Mattel, Inc.
What is Johnny Graves's role at the current company?
Johnny Graves's current role is Associate General Counsel, Legal & Business Affairs - Digital, Marketing, Gaming, Media, and Technology.
What is Johnny Graves's email address?
Johnny Graves's email address is jo****@****hoo.com
What is Johnny Graves's direct phone number?
Johnny Graves's direct phone number is +131041*****
What schools did Johnny Graves attend?
Johnny Graves attended University Of California, Berkeley - School Of Law, Ucla Anderson School Of Management, Ucla.
What skills is Johnny Graves known for?
Johnny Graves has skills like Intellectual Property, Licensing, Copyright Law, Entertainment Law, Trademarks, Corporate Law, Legal Writing, Privacy Law, Entertainment, Trade Secrets, Trademark Infringement, Legal Research.
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