Creative Services Manager
CurrentReporting to the Vice President of Marketing, provides creative leadership and brand expertise. Responsible for the overall development and direction of the visual identity. Performs a wide range of functions from leading creative (art, copy, voice) to managing production responsibilities. Provides direction for ideation, evaluation of ideas, and executions based on the objectives and strategies provided in the brief. Presents to internal audiences clearly and concisely to sell-in ideas and creative solutions. Ensures effective, unique, and consistent brand communication. • Develop creative ad strategy for all paid media, including campaign direction, design, timeline management, and production to maximize $150,000 budget. • Direct the creative visual planning and deliverable execution of event-based marketing strategy. • Member of strategic brand study and revitalization team responsible for analyzing, repositioning, and creative ideating a 20-year-old craft beer brand, achieving 15% improvement in sales over two years.