John La Email & Phone Number

New York City, Ny, Us

Project: LOG OPTIMIZER (UAO)• Automation of ad unit placements into the Log which saves approximately 732 man-hours/week and has potential to increase Linear ad revenue by 12% by reducing wasted impressions & delivering on goals.• Successfully managed and coordinated efforts between Engineering, Data Science, Product and QA teams to deliver high-impact features and enhancements for the UAO platform.• Spearheaded the development and implementation of key features and integrations with Log Management tool• Enhanced UAO’s optimization algorithms to maximize ad placements for highest revenue, and most ad placements, minimizing liabilities (by not meeting contractual impression requirements). • Pacing and Forecasting. Helped integration effort for forecasted impression data and linking it with data for already aired ad units to determining its “pacing”. This feature has potential to save almost $140M in underdeliveries and over $137M in wasted impressions. Project: AUTOMATED INGEST ORDERS • Lead multi-disciplinary team of 6 members to design, develop and launched “Automated Ingest Orders” (aIO), an automated Direct Response (DR) order processing system that streamlines and tightly integrates into existing legacy systems (OnAir and Universal Workspace). Processed over $1.8M in Order volume in the first 4 months with launch partner.• Designed & managed development & launch of aIO v2.0 to add support for processing of Programmatic Orders. • Worked with Product to develop strategic insights in Order Processing to inform new features and then drove development of new features, updates and bug fixes. • Managed development and deployment of security update for Dynamic Pricing and its ongoing maintenance.

New York, Ny, Us

Denver, Co, Us

New York, Ny, Us

Worked in close collaboration with Content, eCommerce, and Brand Product Teams to identify and prioritize new features and optimizations based on business objectives and metricsOrganized priorities into well documented and flexible roadmaps by gathering and interpreting data, evaluating solutions and tradeoffs, providing transparency around the decision-making process while being mindful of quarterly and annual goalsManaged overall product development process from conception through implementation including developing product specifications and design schematics for each componentDefined KPIs and metrics for success and integrating methods to track themOperate with urgency and efficiency while meeting deadlines and providing transparency to risksDirect a team of designers and developers of various disciplines and backgrounds

New York, Ny, Us

•Evaluated business model & workflows from all departments. Understood all requirements from each department & how each did their job at a fundamental level. Evaluated & presented recommendations & findings to the CEO & President in a summarized digest to help decision-making.•Researched best of class technologies & solutions to write Request for Proposal (RFP) & Project Specifications to provide best solutions within company resources & budget. •Communicated with & interviewed many studios & vendors. Worked with CEO to select the best partner.•Directed design phase, identified best user experience & features to streamline workflow, implemented important optimizations for Search Engine Optimization (SEO) & Social Media Optimization (SMO), found opportunities for growing readership.•Served as Technical Lead & Product Owner for development phase of the project. Bridged development team with management to ensure expectations were understood & met on both sides. Identified & assisted with pivots in project scope as new business requirements were exposed & business model evolved. •Served as main developer for migration of all legacy content spanning 15 years & all content types. No legacy content was lost & all URLs were 301 redirected to new URLs to retain all traffic & Page Rank.•Identified need & opportunity to integrate a Digital Asset Management (DAM) system that is tightly integrated. Designed & specified DAM which manages all images for all content across entire network of sites, exposing appropriate assets for permissioned users, taking into account licensing, number of uses. DAM resizes assets to optimal sizes for front-end which takes into account device type, screen size & pixel density (Retina screens).•Served as System Architect for infrastructure & worked with devs to design Database schema. •Developed & implemented comprehensive Disaster Recovery Plan for system to have high availability & redundancy.

New York, Ny, Us

• Responsibilities include planning, development, quality assurance and delivery of all technical components of projects. • Served as SCRUM Master in Scrum / Agile workflow for multiple large projects.• Helped define scope of work, project requirements, and outlining roles and responsibilities.• Manage technical scope of a project in line with client’s goals, time, budget and feasibility.• Viacom Teen Nick: Screening Parties, AviMall, Givies, GamePony – Technology Lead designing backend (function libraries for application and database schema), Smarty development and integration with Flash applications and existing site APIs for login, user administration, rating and tags. • Indianapolis Public Library: Learning Curve (2009 winner of the ALA/Information Today, Inc. Library of the Future Award) – Lead the development of a learning portal around digital lessons integrating Flash games, mixed media, CMS and administration of entire site. • Us Weekly: Helped plan and architect CMS layout and template features for overall site. Technologies: Symfony, Drupal, JQuery, LAMP, SEO, Oracle, Smarty, JSPClients: School of Visual Arts (SVA.edu), Smithsonian Institute, KidsWB Batman, Library of Congress, Alliance for the Arts, Turner (Adult Swim)

• Developed business idea for innovative new site to aggregate deals from many sites into one searchable interface using PHP, MySQL, JavaScript and CSS technology for the front end.• Using Perl LWP to automatically crawl and spider deal sites sporadically to retrieve new deals. Extensive use of screen scraping tools.• Optimized site using many SEO techniques like mod_rewrite, keywording, and linking to pull more traffic from search engines like Google and Yahoo. Environment: Linux, Apache, MySQL, PHP, Perl, Javascript, CSS

Chicago, Il, Us

* As Senior Developer authored a reporting application for Silver Carrot’s proprietary affiliate marketing management system in PHP, MySQL, and Javascript using Ajax techniques for upper management in sales, operations and accounting departments. * Built new content and migrated existing content from legacy system using PHP, MySQL and Javascript. * Completely revamped Silver Carrot’s Recipe4Living.com website (running Joomla! CMS powered by PHP and MySQL) with new design and features within a tight time constraint.

• Designed and developed object-oriented EDI data validation applications using Java with multi-threading and MySQL.• Built various tools and applications for EDI processing and data management with Perl and MySQL. • Designed and implemented numerous continuous services for information services using MySQL, PERL, Java, Visual Basic (VB), PHP and ColdFusion while implementing fault tolerance, monitoring with alerts and logging.

Campbell, Ca, Us

Instructor for Robotics, Java Programming, Adobe Flash, HTML and CSS.

Us

Bachelor, Computer Science

Minor, Management Information Systems

Computer Science, Management Information Systems, General