As the E-Commerce Director at MDLC Sal, I lead the digital transformation and expansion of our online wholesale grocery business. My responsibilities encompass commercial development, business development, marketing, logistics, and operations. Key achievements and responsibilities include:Commercial and Business Development:o Develop and implement comprehensive e-commerce strategies, driving revenue growth and market expansion.o Identify and explore new business opportunities, partnerships, and channels to enhance market presence.o Analyze market trends, competitor activities, and customer feedback to inform business decisions.o Lead negotiations with key partners and suppliers to secure favorable terms and enhance product offerings.Marketing:o Collaborate with the marketing department to create and execute data-driven digital marketing campaigns to attract and retain customers.o Optimize App content, SEO, and SEM to improve online visibility and traffic.o Develop content strategies to engage with the target audience.o Analyze marketing performance metrics and adjust strategies to achieve desired outcomes.Logistics and Operations:o Oversee the end-to-end e-commerce supply chain, ensuring efficient order fulfillment and delivery processes.o Collaborate with the logistics team to optimize inventory management, warehousing, and distribution.o Implement technology solutions to streamline operations and enhance customer experience.o Monitor key performance indicators (KPIs) and implement continuous improvement initiatives.Leadership and Team Management:o Build, mentor, and lead a high-performing e-commerce team.o Foster a collaborative and innovative work environment, encouraging professional growth and development.o Communicate effectively with cross-functional teams to align e-commerce goals with overall business objectives.o Report on e-commerce performance to the board, providing insights and recommendations for improvement.

Q-commerce, Retail, FMCG, Buyer, Category ManagerMain Tasks:o Identify and establish long-term partnerships with direct distributors and wholesalers.o Co-Negotiate and set yearly contracts with vendors based on the best commercial terms.o Close special, seasonal, and volume-based deals.o Research and analyze market info to base strategies and negotiations.o Stay on the look-out for new local suppliers and/or global ones based on strategy.o Assist in setting the yearly budgets/targets of sales and profit per category and area.o Contribute in setting business plans and implementing them to achieve targets.o Create visibility schemes ensuring customers satisfaction and meeting profitability objectives.o Control the shelf-life, damages, quality, and products life cycle.o Sort the items per parent and per subcategory on the app/platform.o Adapt into market changes by introducing alternative items or pricing.o Develop the products catalogue of the app/platform in terms of categorization, visuals, description, and pricing.o Focus on attaining promotional items and displaying them.o Set and implement the seasonal calendar.o Administer the price structure including setting the RSPs and respecting the margins per category, while monitoring the competition.o Generate weekly, monthly, and quarterly customized reports related to sales and margins.o Analyze data or insights to determine industry and consumer trends per area.o Monitor and enhance products, categories, brands, and vendors’ performance.o Associate with supply chain for the regular demand planning, promotional deals, and remaining logistics matters.o Coordinate on the local vendors’ payments schedules.o Support the technical department to come up with joint objectives.

Warehousing, Logistics, Domestic Delivery, OperationsMain Tasks:o Manage, identify and document warehouse productivity and ensure speed and accuracy of serviceo Track, coordinate storage and assure the delivery of products in good condition o Order supplies, provide daily freshies counts, weekly cycle counts and monthly general stock takes, insure an adequate inventory with no differences while maintaining the operation of the FEFO process o Analyse business requirements and risks, report to the senior team by recommending proactively best practice business processeso Support the Customer Service department to secure client satisfaction and loyaltyo Supervise and train new pickers and driverso Conduct training for new warehouse controllers and support in setting up new warehouses in terms of shelving, merchandising and setting up: ERP account, the dashboard, Courrier application and Zebra scanners o Implement ERP in different utilitieso Act as the intermediate between the warehouse controllers and the tech team by helping with troubleshooting and problem assessmento Assist in creating accounts for drivers and pickers and generate maps integrated with the accountso Set and generate operation sheets to help maintain a smooth flow and a flawless reporting systemo Provide ongoing support to the commercial department by providing qualitative and quantitative analysis on new items and offers; create and update purchase and return orderso Oversee and follow up on a daily basis with all warehouse controllers to guarantee flawless receiving and avoid discrepancies in terms of live inventory and product availabilityo Work closely with the marketing department for reporting new items and/or new packaging design by providing related documents for the application

Lingua is a Café and Bar with a Bistro Food Menu, Serving a variety of Coffees with the highest Italian Standards. Main Tasks:o Build new menus and create technical sheetso Revamp the shop’s strategyo Minimize employee downtime and reduce the team structure while keeping an optimal service levelo Handle purchasing and receiving processo Increase sales by ensuring high quality production and service and by creating marketing and advertising plans

Bilbol Restaurant is a three Stories Lebanese Café Resto.Main Tasks:o Conduct Staff Filtration and Recruit talentso Set Training Modules to provide better service and qualityo Initiate Daily Set Menuo Manage Tips calculation and distribution o Initiate indoor catering to serve weddings and big eventso Create a tagged inventory systemo Initiate Quality Control procedureso Create SOPs and Operational Formso Initiate a purchasing strategy to expand the profit margin

Byblos Hospitality Group is the management company of seven hotels and other outlets such as La Gaufrette and Bazerkan Lebanese RestoMain Tasks:o Organize the outlets’ operations and create a staff task rotation system o Create a client database in the outlets that I manageo Organize and stabilize the costo Increase the sales by training the staff on new sales strategies and presenting smart offerso Create daily and weekly specialtieso Set up a public relation plano Insure quality of serviceo Create checklists to monitor daily handover, food safety and quality control

HIGHERSKIES is the owner company of SKYBAR, the most successful Night Club in the Middle East.Main Tasks:o Assist the executive service manager in daily operationso Be on top of daily opening and closing procedureso Manage table setup and distribution based on reservationo Create Training Modules and regularly conduct training sessions to the Service Teamo Create various procedures such as maintenance, replenishment process and coordinate them with the related departmentso Create operational and reporting formso Assist in Recruiting Service Staffo Manage Preopening, Monthly and post-closing inventorieso Optimize warehouse space efficiencyo Manage the VIP Sections of outdoor eventso Schedule and coordinate yearly opening and closing

Café Meddine is the supplier of numerous products such as Caffè Vergnano Espresso, Terra American Coffee, Astoria Espresso Machines and Teisseir Flavor Syrups.In 2006, Café Meddine acquired the franchise ownership of “La Casa Del Caffè Vergnano” in MENA Region and initiated the first project in Bahrain with Blue River Trading Est.Main Tasks:In Lebanon:o Schedule and Supervise the installation of the machineso Train the outlet’s staff on how to properly use, clean and maintain the machineso Create customized outlet menus and train the staff to ensure consistent recipe executiono Conduct random inspections to keep clients, machines and recipes in strict alignment with company rules and guidelines In Bahrain:o Open the first outlet for Caffe Vergnano in Seif Mallo Supervise staff recruitmento Create reporting sheetso Create a database of suppliers and recruit a purchasing managero Create a quality control procedureo Communicate with Caffe Vergnano in Italy

Café Najjar is a Multinational Coffee company that owns at least two Franchises: Café Najjar Gourmet and Café Najjar MDC (Maison Du Café)Main Tasks:o Constantly Train the staff and ensure high qualityo Organize storage in all outletso Supervise the opening of new outlets and Exhibitionso Represent the company and manage the opening of franchises abroad

Sent by Cafe Najjar to KSA to represent the company in one month mission to open new projects in Riyadh.Main Tasks:o Create Policies and Procedures and Employee Manualso Build a Food and Beverage menuo Build a Retail menu that includes international variety of coffee beans and specialty mixtureso Manage the opening of the first outlet and set up the expansion plano Recruit Managers and Supervisors and hand-over the operations to them