Johnny Lantz Email & Phone Number

2020 President's Club Winner / Group MVP / 212% YOY Revenue Growth

Houston, Texas Area

The scope of my responsibilities included the creation and implementation of branding standards for the company and its affiliates, marketing spend budgeting with ROI analysis, and sales support for 50 loan originators. While at FCM, I successfully designed and integrated a custom CRM email campaign with focus on our builder relationship business model. My.

Houston, Texas Area

Houston, Texas Area

Responsibilities included ownership of all marketing activities. Notable accomplishments include the creation of branding identity document, complete revamp of the company website, production of original sales support materials such as case studies, white papers, and technical support documentation. Managed Adword annual spend of $500K, with results.

Houston, Texas Area

Responsible for the review, research and due diligence associated with portfolio investments, including bringing products to market, identifying sales channels and strategic business partnerships. P&L ownership to drive top line growth across multiple sectors of the organization by identifying viable revenue streams and building and maintaining customer.

Oklahoma City, Oklahoma

I was responsible for developing plans and executing projects and initiatives that supported the broader short and long-term marketing strategy; developed and executed the branding evolution strategy for all AGC portfolio companies to ensure the brand remained relevant to customers and that all initiatives supported the brand promise. Marketing P&L.

My primary directive was to re-purpose and re-brand an existing personal property insurance product as stand-alone offering and reintroduce it to the marketplace. Working directly with the underwriter, we calculated the risk and exposure derivatives to create a proper pricing model. The results thus far are a ten-fold increase in sales over the previous.

Tulsa, Oklahoma Area

I served in the marketing department providing P&L support for several brands, including the Oil & Gas Division. Notable achievements include serving as sole marketing asset for the Fire Department Instructors Conference, which is PennWell’s largest and most profitable trade show with $10MM in annual revenue and an average attendance of 30,000 fire and.

Tulsa, Oklahoma Area

While serving in the marketing capacity at CNE (Hard Rock Hotel & Casino Tulsa), I successfully negotiated the rights to use the World Series of Poker trademark in our inaugural poker tournament, paving the way for an annual tournament and subsequent satellite tournaments for all of the CNE casino locations.