Johnny Lee

Johnny Lee Email and Phone Number

Global Partner, China CEO at Feather Media Group @
Johnny Lee's Location
Chaoyang District, Beijing, China, China
About Johnny Lee

As a business leader:•A solid reputation builder and business enabler with more than 15 years of experiences in senior management roles in the fields of Agency, MNCs, E-commerce platform, Social Network, FMCG and Mobile Game;•With clear track of defining business opportunities, developing business strategies and execution plans, integrating internal & external resources and delivering results; •Well balanced between focusing on sustainable, scalable business growth and testing new emergent business opportunities; •Well connected with diverse stakeholders, including media, Ads/PR agencies, governing bodies, investors and other 3rd party partners; •Self-motivated, curious, innovative and committed with high Integrity standard; •A strong team player with proven cultural adapt ability to mesh well with both multinational and local teams, based on multi-win thinking, excellent skills to define problems and identify solutions, while progressing diversity efforts to deliver business results.As a Marketer:•A passionate expert with 25-year dedicated experiences of brand building, integrated marketing and public relations, with both in-house and agency backgrounds, holding the belief of customer-centric and brand-driven;•Possessing keen insights, solid methodology and strong implementation capabilities through the process of developing brand and marketing strategies, branding ideas, communication plans, PR plans, integrating internal and external resources and delivering results;•Proven capability to maintain consistent brand image through managing brand idea, message and tone & manner while reaching consumers with vehicles including Ads, PR, Social Media, Short Video, Joint-promotion, Co-branding, Livestream, CRM etc., thus enhance the cost efficiency of long term brand assets; •Being technologically savvy about Machine Learning, Big Data, CRM, Automation of Marketing;•In-depth understanding of factors influencing customers’ decisions across different industries, including High Tech, Sports, Entertainment, FMCG, Liquor, Luxury, Social Network, Pharmaceutical, Telecom, E-commerce, Media Group, Automobile and etc.;•An efficient budget manager with full accountability.

Johnny Lee's Current Company Details
Feather Media Group

Feather Media Group

Global Partner, China CEO at Feather Media Group
Johnny Lee Work Experience Details
  • Feather Media Group
    Global Partner, China Ceo
    Feather Media Group Jul 2024 - Present
    • Develop business plan and lead the execution;• Finance and human resource management;• New business approach;• Key clients/projects management;• Senior level media/government person relationship maintenance;• Identify/drive new chance/model of communication;• Team training and evaluating.
  • Qleap Technology, Braincore Ai Technology
    Seeding Investor, Consultant /Or Cso
    Qleap Technology, Braincore Ai Technology Jun 2023 - Present
    • Lead the financing plan of the startup companies;• Build up relationship with related investors, government departments, media and potential clients;• Build up corporate image as cutting edge technological companies through events, roadshows and communication materials, and help all related partners to understand the key products and services;• Drive commercialization and build up delivery progresses.
  • Buff Energy Beverage
    Founder And Ceo
    Buff Energy Beverage May 2019 - Dec 2023
    Beijing, China
    Key Responsibility:•To identify the opportunity in energy drink industry and develop relevant business strategies; •To start up teams and people structure;•Product research and development; •To Select OEM factories and organize production;•Logistics research and setup;•To develop marketing strategy and plan;•To coordinate with the offline distribution channels introduced by the board.
  • Reits Blochain
    Co-Found & Ceo
    Reits Blochain Mar 2018 - May 2019
    Beijing, Chian
    Key Responsibility:•To develop business and marketing strategies;•To lead the system development;•To lead developing overseas real estate building plan and implementation;•Financing and token publish;•Compliance.
  • Fl Mobile Gaming Company
    Chief Strategy Officer (Cso) And Chief Marketing Officer
    Fl Mobile Gaming Company Apr 2015 - Sep 2018
    Beijing, China
    Key Responsibility: •In full charge of 500 million yearly revenue objective related marketing, business strategy and business development, and leading the teams to achieve the goal of 1 billion yearly revenue after its IPO; •To develop business strategy for executive team;•To develop investment strategy for the board;•Brand building on both corporate and product level;•Drive business growth and help get the company prepared for IPO;•Head BI system updating;•Acquire famous Intelligence Properties for future game titles; •Sell cooperation opportunities to business partners and potential business partners;•Identifying new products on the market for publishing and lead the teams complete contract negotiations;•Maintain relationships with key business partners and developing new partners including mobile game product developers, animation platforms, online video platforms, advertising agencies, intellectual property platforms, top film and TV show production and publishing companies, animation production companies, game engine companies and media;•Work with R&D teams for products development plan and supervising the execution of the plan;•Contract review;•Identify operation loopholes and lead relevant teams to repair;•Help HR and related departments to build up corporate culture through recruitment, staff appraisal and business process;•Clear payment issues with C-levels of business partners.
  • Amazon
    General Manager Of Programmatic Marketing, Amazon China
    Amazon Feb 2014 - Mar 2015
    Beijing, China
    Key Responsibility:•Head 3 Billion annual Operation-Sales related automated traffic marketing channels, including Sponsored Link & Amazon Brand Keywords, Free Search, Email & SMS, DSP and Retargeting;•Work with regional and global marketing teams to grow automated traffic;•Work with category partners and tech partners to identify opportunities to improve traffic, business growth and customer experience, and lead the projects;•Daily management work of traffic teams.•To programmatically accelerate automated channels growth through new product features experiments, search engine partnership expansion, and automation optimization; •To explore emerging channel opportunities that we can engineer for traffic automation;•Develop marketing strategy with related management team members, including company level, regional level and products level.
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  • Renren Inc
    Senior Director Of Marketing
    Renren Inc Jun 2012 - Feb 2014
    Beijing, China
    Key Responsibility: •Report to CEO of Renren Games;•Management: consumer insight department, communication strategy planning department, creative department, PR department, Ader mobile ad exchange platform sales and client service department.•Build up sound marketing system for Renren Games;•Develop marketing strategy with related management team members, including corporate level, regional level and products level;•Develop company branding strategy, execution plan and supervise execution;•Direct communication strategy of key products;•Branding communication management;•Appraisal, training and promotion of team members;•Overseas marketing communication support and management, including US, Japan, Taiwan and Southeast Asia.
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  • Times Advertising And Pr
    Partner & Managing Director
    Times Advertising And Pr Apr 2006 - Jun 2012
    Shanghai, China
    Key Responsibility:•Develop business plan and lead the execution;•Finance and human resource management;•New business approach;•Senior clients management;•Key clients/projects management;•Senior level media/government person relationship maintenance;•Identify/drive new chance/model of communication both on internet and mobile.Key Clients: •Pepsi, Hangseng, FedEx, China mobile, Omega, HBI, North Land;•Nvidia, Dell, Hanyin(3rd party payment), Perfect World(online gaming company), the 9, JWT, Cooper Tire, OCN(TV cable network), Johnson&Johnson Medical, Parker;•Baileys, China Telecom, Joycity, Meter Bonwe, HSBC, UM, Vivaki, OMD.
  • Ccmp Capital
    Mergers And Acquisitions Consultant
    Ccmp Capital Sep 2006 - Sep 2007
    Shanghai, China
  • J. Walter Thompson Worldwide
    Account Director & New Business Director
    J. Walter Thompson Worldwide Jun 2002 - Apr 2006
    Shanghai, China
    Account Service Director and New Business ManagementFor Account Service:•Being in charge of account service team;•Manage important campaigns for clients;•Develop communication strategy with senior account management and senior planners •Quality control of creative ideas for TVC, prints and BTL items from account service P.O.V.;•Account service team training •Key Accounts: Bosch, 999, CBN, Nike, Samsung, Sedrin, Inbev, China mobile, Wanji.For New Business Management:•Being in charge of company public relationship activities such as company PR strategies and promotion activities. Identify business opportunity and lead pitch process;•Build relationship with potential senior clients;•Create new business leads; •Develop communication strategy with senior account management.Key Clients: •Bosch•999 (OTC)•CBN (Media Group)•Nike (Shoes and Apparels)•Samsung (Mobile Phone)•Sedrin (Beer)•Inbev (Beer Group)•China mobile•Wanji (Nutrition)
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  • Change Advertising
    Creative Director And Board Member Of Brand Management
    Change Advertising Aug 2001 - Jun 2002
    Shanghai, China
    For Board Member of Brand Management:•Being in charge of company public relationship activities such as develop company PR strategies and promotion activities. •Develop training plan for account management team •Build relationship with senior clients•Create new business leads •Develop communication strategy with senior account management•Research the category trends for the major clients.For Creative:•Being in charge of creative department operation, which includes•Develop creative strategies•Supervise creative development•Control creative quality•Evaluate the performance of creative people.Key Clients:•Aucama (Home appliances), •Vohringer (furniture), •Dong Hai (Beer), •Wanfeng (Auto), •Ning Xia Hong (Wine)
  • Anhui Jinjuan International Advertising Co., Ltd.
    Head Of Brand Service/Copywriter/Planner
    Anhui Jinjuan International Advertising Co., Ltd. Jul 1996 - Aug 2001
    Hefei, Anhui, China
    Key Responsibilities:•Develop annual service plan including marketing and communication plans;•Organize market visit to identify business issues (product, distribution and communication), propose suggestions addressing the issue and supervise implementations;•Identify business opportunity such as launching tactical product to increase profits; •Under the supervision of creative director, fulfill the task of developing creative;•Evaluate the performance of team members;•Develop creative ideas and body copy for TVC, print ads and advertorials etc.Key Clients:•Kou Zi (Chinese Alcohol, Anhui local brand), •Long Jin (Beer Anhui local brand), •Kaiyong (Nutritional Supplementary), •V26 (Slimming Product), •Sanrong (Real Estate).
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Johnny Lee Education Details

Frequently Asked Questions about Johnny Lee

What company does Johnny Lee work for?

Johnny Lee works for Feather Media Group

What is Johnny Lee's role at the current company?

Johnny Lee's current role is Global Partner, China CEO at Feather Media Group.

What schools did Johnny Lee attend?

Johnny Lee attended Tianjin University Of Commerce China.

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