Providing creative, entertaining and engaging content on-air, on-line and on-site while executing the station format. Manage internal production traffic system (VCreative). Create spec. spots as requested in support of the sales process. Work in unison with management to achieve a strategic community foothold in the Bemidji/Northern Minnesota market. Establish rapport with community leaders/influencers to establish and grow 95.5 KZY’s community image. Ensuring that promotions and contests are executed properly.

Senior Account Executive | New Business Development for Paul Bunyan Broadcasting stations KB 101, KZY 95.5, Z99 and KBUN Sports radioDevelop and maintain relationships with clients by providing top quality service. Identifies and solicits new business through prospecting and cold calling; builds and maintains a full pipeline of sales prospects. Communicate with other departments to assure quality service in placing orders and arranging promotional events. Contact prospective customers to sell marketing solutions for broadcasting stations inclusive of commercial spot inventory, digital and streaming packages and non-traditional revenue. Attend sales meetings, training sessions, and client remotes. Prepare promotional plans, sales literature, and advertising proposals. Services and grows relationships in existing client base. Delivers creative and effective sales presentations. Maintains client communication and ensures client satisfaction. Negotiates rates based on HBI budgets.

Manage and provide leadership in the sales department including training, work assignments, and performance evaluationsAssists Sales Account Executives in development of formal Business Plans and presentations.Develop sales and business account plans that reflect development and sales strategies and provide analysis.Mentor, manage and motivate Sales team account executives and provide guidance on day to day account management activitiesUse CRM system in the evaluation and development process, develop and provide annual performance reviewsFollow and make recommendations to improve sales and sales support processes in order to improve performance and team effectiveness

More than 25 years of developing superior traditional and digital marketing plans to numerous businesses for the purpose of building sales and brand awareness. Special talent forenhancing corporate marketability through broadcast & digital marketing outlets as well as clear, effective corporate messaging.• Prepare and deliver marketing presentations to new and existing customers in order to promote new marketing campaigns as well as protect and increase existing business.• Direct and educate clients how specific types of broadcast, digital and sponsorships will help promote their products and services in the most effective way possible.• 47% growth and sales Y2Y as well as maintaining and promoting existing accounts while developing new account relationships.• Communicate with other departments to assure quality service in placing orders and arranging promotional events.• Attend sales meetings and seminars in addition to community and client events.

Accomplished executive with expertise in all aspects of successful marketing, advertising, public relations, and management. Excel in managing multiple projects concurrently with strong attention to detail, problem solving, and follow-through capabilities. Demonstrated ability to manage and motivate cohesive teams that achieve results. Source vendors, negotiate contracts and manage budgets. Superb written communications, interpersonal and organizational skills. First class client relations and teaming skills. • Showed single and double digit revenue increases over 3 fiscal years. Executes and monitors strategic marketing plans, both short and long range, to achieve Casino objectives regarding revenue, profitability, and market share. • Routinely evaluates operating budget to actual expenses, Minimum Guest Service Standards, Player Development and on-floor guest relations. • Statistically analyze marketing programs and adjusts strategy and tactics to increase effectiveness to meet changing market and competitive conditions. • Develops ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the casino and it’s products and services.• Manage relationship with traditional and digital outlets to publish timely company information, such as press releases, brochures, social media, direct mail, billboard, newsletters, and other materials. • Advocate on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles. • Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education.

Prepare and deliver sales presentations to new and existing clients in order to facilitate new marketing campaigns as well as protect and increase existing business.Explain to clients how specific types of traditional and digital marketing will help promote their products or services in the most effective way possible.Showed on average 15% increase in sales billing for local and national accounts while maintaining existing client base in addition to developing and contacting new clients.Obtain and study information regarding clients' product needs, problems, marketing history, and business practices in order to offer effective sales solutions.Consult with company officials and sales department in order to develop promotional plans, sales literature, media kits, and sales contracts.Attend sales meetings, industry trade shows, and training seminars in order to gather information, promote products, expand network of contacts, and increase knowledge.

Select program content, in conjunction with producers, based on program specialties, audience tastes, and requests from the public.Prepare and deliver news, sports, current events, and weather. Gathering and writing material to convey required station information and fit specific time slots.Host civic, charitable, and promotional events the station will broadcast.Make promotional appearances at public and private events in order to represent the stations community presence. Attend press conferences to gather information for broadcast.Announce music selections, station breaks, commercials, and public service information. Accept requests from listening audience.Keep daily program logs to provide information on all elements aired during broadcast. Operate control consoles.Producer & Host of "The Retro 80's Show", KKBJ Mix 103.7