Inspired by action sports, music and art, Southern California based Filtrate Eyewear is a fusion of technical protection, youthful counter-culture and progressive trend-forward design.Directs the creation of all branded collateral, including: eyewear design, print and digital media assets, in-store catalogues, retail POP materials design, soft goods, printables and accessories.

Blackhart Brotherhood Boutique Design & Marketing firm was founded by designers Johnny Monsoon and Chris Boland and specializes in apparel creation, private label programs, design, manufacturing and production for a client roster that includes most of the top players in the action sports, outdoor and fashion lifestyle markets.Johnny leads all business development strategies, from initial concept through to design and manufacturing, marketing, advertising, brand strategy, public relations and social media.Key design projects include the critically acclaimed Quiksilver Waterman’s Collection; and O’Neill Europe snow outerwear.“My experience with Johnny and Blackhart Creative has been engaging, fun, fast, and very professional. His knowledge and understanding of my industry and needs was immediate. I look forward to a long impactful relationship.” - Jeff Baldwin, House of Marley“Johnny and the Blackhart Boys always bring excitement and innovation to the Action Sorts industry… I can’t wait.” - Shaheen Sadeghi, Owner/Founder, The Lab & Lab Holdings

PELIGROSO represents the danger and beauty of Mexico: sketchy boarders, dirt roads, smashed rental cars, federales, banditos, scorching sun, rugged coastline, perfect waves, fishing coolers, cold cerveza and… tequila. Created the brand concept and identity, including the design and production of all POP and POS items and marketing collateral, including brand extensions that include a soft goods and accessories line.

Stand Up Paddle Company retail and online stores offer stand up paddleboards, paddles, lessons, rentals accessories, lifestyle and technical apparel. • Designed, created and produced print media and catalogues for all soft goods and accessories. • Designed and produced SUP board models and hard good accessories.• Concept and designed the SUP Co. retail store and visual experience.• Designed and manufactured all clothing and accessories for retail and wholesale. • Served as head of sales for major chain distribution, based on personal connections.

La Jolla Group is the world’s premiere multi-brand apparel licensing company with a portfolio of action sports and lifestyle brands that include Lost, O’Neill, Metal Mulish and FMF.Johnny directed and designed the brand modernization and re-facing for Lost, focusing on a redirection of focus back to the brand’s original roots. In addition, he designed all men’s specific products and managed the young men’s and woman’s creative teams; and created and designed all print and marketing collateral pieces from concept through execution.“I have had the privilege of working with Johnny while working… at Lost Clothing and he blew me away with his creative insights and overall brand knowledge. Johnny has that unique and valuable ability to see the essence of a brand and provide a clear vision on how to bring it to life creatively. In a world of sameness, Johnny knows how to visually differentiate products and the over all look and feel of a brand to maximize the demand and value. I continue to reach out to Johnny for his vision and expertise in branding, creative differentiation, and overall aesthetic recommendations.” - Tim Garrett, TASC Collective

Electric is a global premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories.Executive consultant for the launch of Electric’s printables, soft goods and accessories divisions.Responsible for the design and creative direction for SMU and private label programs for the majors.

Allyance was an action sports outerwear and apparel brand rooted in surf, skate and snow. Established this action sports industry fashion start-up, securing $1.5MM in pre-orders and shipping $1.5MM in product in the first twelve months.

Authentic since 1972, Ocean Pacific was the first brand to successfully translate the surfing lifestyle into a comprehensive fashion idea by focusing on U.S. West Coast youth culture.Johnny was an executive consultant and trusted advisor to the late iconic and beloved brand founder Dick Baker, in addition to serving as a strategist on product and creative design, serving as a major player in the company’s rebranding and subsequent sale to Warnacocorp.“I had a lot of respect for Johnny’s creativity, vision and over all understanding of design and merchandising. I knew that I could always count on him to bring it every time!” - Dick Baker, SIMA President & Founder of Op Clothing.

Rusty International has become an icon in contemporary surf culture. Rusty is a brand that is incredibly grassroots oriented—adamant in reminding everyone that its heart and soul lies firmly in the custom, hand-shaped surfboard.Built and managed an 8-12 person team of talented young designers; and leading the creative team world travel agenda to build design and creative inspiration. Built the business to $50MM in five years before leaving to return to the U.S.

Sanuk provides creatively inspired, yet distinctively designed, footwear products for the global outdoor community.As partner and designer, developed all creative and advertising campaigns and served as cultural liaison to the outdoor sports community and retail channels.

Captured SIMA’s “Brand of the Year” Award, the most coveted achievement in action sports brand building.Designed the first “No Velcro” board short for men; managing a design team of 8-12.

In 1978, pro surfer Michale Tomson and Joel Cooper launched Gotcha, selling swim trunks from a garage in Laguna Beach, California. By 1982, Gotcha was a household name to surfers worldwide.Johnny brought an attitude with tribal tattoo design to the commercially driven surf and action sports industry; and developed the company-wide merchandising strategy.“What we in the design world are always striving for is simplicity and effectiveness, layered with visual rhythms that make you stop and think. It’s hard to find people who can do that! I have only met a few… Johnny Monson is on that list.” - Michale Tomson, Surf Industry Icon and Founder of Gotcha Sportswear & MCD“I've had the unique experience both observing Johnny Monson's work as a competitor and then eventually working with him. His work at Gotcha and specifically MCD was industry leading when the line originally launched years ago. I hired him to rebuild the brand years later and he didn't disappoint. But rather than simply reliving the past, he was able to recreate the brand, leveraging the identity and heritage while bringing it 20 years forward at the same time. What I've been most impressed with over the years has been Johnny's ability to approach design with an edge. He's an incredibly talented artist and designer but his intimate knowledge of the action sports "hard core" consumer allows him to provide valuable insights into marketing as well; whether it's with advertising concepts or packaging. He can find the sweet spot between great art, youth, performance, style and marketing. The action sports industry is littered with overlapping brands. Johnny has always had the passion and experience to break out of the pack and envision not what the consumer is buying today but what he's going to want a year ahead.” - Seth Ellison, President, Levi Strauss Europe

Career beginnings included graphic design, menswear designer and creative developer; working prior to modern technical advances in computers and software for the design industry.