Lead strategy and digital for GroupM's bespoke media agency network for luxury, serving LVMH across all markets in APAC, except for China and Japan.

A leader of Morning Studio, SCMP's award-winning branded content team that provides advertisers with integrated marketing solutions. Managed a team of over a dozen talents including specialists in business development, project management, event management, and creative design.* Named one of two winners of the 2019 ContentMoguls50 award for the Agency Partner category in APAC, recognising leading content marketing practitioners in the region

Brought in to spearhead a dynamic creative optimization (DCO) campaign for Cigna and its international markets -- including Hong Kong, India, Indonesia, Singapore, South Korea, Taiwan, and Thailand.

Full-time father to newborn daughter, Emiree. Responsible for diaper changes, baths, and bottle feeds. Successfully became Emiree's undisputed favorite parent for about two years, before ceding the role to her mother.

Part of the leadership team and one of the “cluster leads” in the Ogilvy Hong Kong organization—looking after high-profile and award-winning agency clients that included HSBC, AIA Group, KFC, Pizza Hut, Nike, The North Face, and Hongkong Land. Responsible for all operations and the group’s P&L within the client cluster. Represented client work across all domains and service offerings including brand advertising, influence & reputation, experience & commerce, and media & performance.

GM of the Hong Kong and Greater China operation, representing content marketing services as part of the Isentia group. Led business development and client operations in the region, managing a team of senior staff while tapping resources from Singapore and Sydney.* Brought in and grew local and regional accounts—including long-term engagements with AIA Group, Intel, FedEx, and Alibaba—and expanded their content strategy, content creation, and content amplification capabilities.

Co-founder and Country Head of the Hong Kong business for an award-winning digital marketing and performance agency, later acquired by Japanese Septeni Holdings. Responsible for all company operations in the market—focusing on people, client satisfaction, business development, and financial performance.* Officially kick-started the first year of official operations in HK, building a team of 10 high-performing staff over a period of 12 months, and landing big-name clients—including FWD Hong Kong, The North Face, La Prairie, Moët Hennessy, and Miele—for work across a wide range of digital services.* Successfully shepherded the launch of FWD’s e-commerce platform, and served as lead agency for digital marketing across all channels; improved media efficiency for all insurance products by up to 108% and increased conversions by up to 163% by the end of 2015. Finalist for Marketing Magazine’s Agency of the Year—for Most Outstanding Client/Agency Partnership.* Increased FWD client revenues by more than 65% over 2015 forecast due to solid project delivery and superior client service.

Responsible for the design and delivery of a new industry-changing out-of-home (OOH) media planning and buying software platform called Aureus. Guided country heads in each of the Asia-Pacific offices—China, India, Singapore, Malaysia, Philippines, Thailand, and Indonesia—to develop the best strategy to introduce the product into their respective markets. Ownership of the product roadmap, and led requirements gathering and prioritization of requests for ongoing enhancements. Headed up business development for the product by evaluating new business opportunities and recommending ways to leverage the suite of media planning tools to deliver added value. Managed a team of systems support analysts for data collection and user training for all of our markets. Led sales and post-sales support of users in our markets, and regularly conducted live demos of the product to prospective customers and business partners.

Managed digital development, strategy, and marketing for SCMP Hearst’s portfolio of products: Cosmopolitan, Cosmo Bride, CosmoGIRL!, and Harper’s Bazaar. Collaborated with internal teams—including print editorial, digital content, marketing, sales, circulation, design, IT development—and various third-party vendors to conceptualize, execute, and launch a range of digital products.

Led digital marketing strategy and served as client partner on a number of local and international accounts. Clients serviced include Procter & Gamble, Swire Properties, Swire Hotels, The Peninsula Hotels, The Mira Hotel, and Pernod Ricard. Developed long-term value and managed full-service digital projects—including website builds, search engine marketing, social media marketing, online media and e-mail campaigns, CRM and loyalty programs, and web analytics. Was responsible for project scoping, pricing, and scheduling; successfully led projects to profitability and customer satisfaction. Served as product manager and agency partner for Sitecore CMS.

Managed products and features for four medical information sites targeted to healthcare professionals: Medscape.com, eMedicine.com, theHeart.org, and Medsite.com; served as business point of contact for prioritizing new projects and change requests that maintained or enhanced operational efficiency. Worked cross-functionally with other interdisciplinary teams to help define and author product specifications; wrote functional requirements and prepared use cases for technical implementation. Led all search engine optimization efforts across professional network of sites; established SEO best practices, optimizing content to increase rankings and traffic organically.

Upon the client’s request, continued project ownership immediately after Arc Worldwide lost the Philip Morris USA business during an open pitch—ensuring a smooth transition of knowledge between agencies. Oversaw delivery and execution of maintenance projects on PM USA’s Internet website; served as primary point of contact for routine site updates and daily management of client deliverables. Managed all site projects and streams of work which required tight timelines and quick turnarounds. Served as production project manager, directing launch phase of all PMUSA.com work efforts, liaising with the IT and IS teams at PM USA and coordinating business approvals to go live.

Managed site maintenance projects and e-mail campaigns for a number of clients, including Philip Morris USA, Aflac, and Redken. Served as resource manager for all departments, coordinating work schedules and calculating billable hours against projects.

Served as technical lead for production team. Produced all interactive content on Medscape.com—including programs with question-and-answer functionality, polling capabilities, and other multimedia features. Collaborated with editorial group in tailoring content to best utilize site capabilities, functionality, and display; created document templates for production. Performed QA and published journal articles, both original and third-party; worked with producers and production coordinators to adhere to timelines and service level agreements.