Johnny Russo Email and Phone Number
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A passionate leader who thrives in motivating and building teams for growth, Johnny has worked with retailers to drive global Ecommerce sales in excess of $500 million with over 2 billion website visits and industry-leading conversion rates for leading retailers like Mark’s, Canadian Tire, Bentley, Mexx, and Buffalo, while also overseeing the Omni-Channel and Customer Experience aspects of the organizations. Johnny Russo joined Lamour as the Chief Digital Officer in December 2021, where he leads the Direct to Consumer division for 7 Ecommerce brands, including Crooks N Castles, Thorlo and a new basics marketplace called Within. Previous to Lamour, Johnny was at The Kersheh Group as the Vice President of Ecommerce and Marketing in May 2019. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family and have a wide portfolio of licensed sleepwear and underwear, including Superman, Batman, Star Wars, The Lion King, and Peppa Pig properties, as well as the NHL. Johnny is responsible for building the direct to consumer division for various brands, including Jellifish Kids, Jammin’ Jammies, Sleep Riot, and Fox + Badger. Prior to joining The Kersheh Group, he was with Mark’s, one of the largest apparel retailers in Canada and a part of the Canadian Tire Corporation, as the Associate Vice President of Digital Marketing and Ecommerce in January 2016.Johnny is a published author. His book, Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be, was published in October 2022. Johnny’s work in the Marketing, Digital, and Ecommerce fields has been recognized with awards in website experience, Ecommerce, branding, paid search, and email. Johnny has also been nominated for Avenue Magazine’s Top 40 Under 40. Johnny is a public speaker, having spoken at over 30 events on various Leadership and Marketing topics. He also blogs about Leadership, Marketing, Ecommerce, Retail, and Digital Transformation. His blog can be found at www.johnnyrusso.com/blogA graduate of Concordia University, Johnny has continued to supplement his education and continuous learning, with certificates from The University of Toronto and The Kellogg School of Management at Northwestern University. As an avid competitor, Johnny has represented Team Canada 4 times at the World Ball Hockey Championships, winning gold twice.
Lamour
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Chief Digital Officer (Cdo)Lamour Dec 2021 - PresentMontreal, Quebec, Ca• Lead Digital and Ecommerce growth at Lamour for numerous brands, including Thorlo, Crooks & Castles, Terramar Sports, Social Citizen, and Papi Underwear, among other digitally-native brands• Build Direct-to-Consumer division for one of the largest sock, underwear and hosiery producers in North America• Develop 3-year plan for strategic brand growth, with a focus on scale and expansion, talent development and retention, profitability, and customer experience success.• Launch B2B online platform for selling socks for Fruit of the Loom license• Oversee marketing for wholesale division, working with key license partners like New Balance, Fruit of the Loom, Pajar, Eddie Bauer, Keds, and many others• Create and launch a new brand, Within, that houses all Lamour licenses and brands on the same Ecommerce site. Within is a basics marketplace, selling socks, underwear, thermals, and kids pajamas
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Board Of AdvisorsEtail™ Jul 2024 - PresentNew York, New York, Us -
Board Member And InvestorInvicta Commerce Ventures Jan 2021 - Present -
Vice President, Marketing & EcommerceThe Kersheh Group May 2019 - Dec 2021Ville St. Laurent, Quebec, Ca• Build and lead new direct-to-consumer (D2C) and Ecommerce division for 40-year old wholesale business, with 4 key brands in children’s sleepwear, family sleepwear, and men’s and women’s loungewear• Develop portfolio of house brands, including go-to market strategy and brand DNA for Jellifish Kids, Jammin’ Jammies, Sleep Riot and Fox + Badger• Grow Ecommerce sales on 4 proprietary sites, as well as on Amazon and Walmart Marketplaces• Launched market research study for the kids and adults sleepwear market to gain powerful insights• Hire and mentor team ready to ignite and disrupt a purely wholesale business and prepare them for a Brand and Digital Transformation• Solidify partnerships and grow opportunities with retailers such as Walmart US, Walmart Canada, Amazon, Costco, HBC, Target, Winners, Kohl’s, and Belk, among other North American retailers• Work with licensing team to grow alliances with movie and entertainment partners Disney, Universal, Warner Bros., Mattel, and Hasbro, as well as strengthen portfolio of gaming licenses.• Oversee Social Media planning and channel strategy • Manage selection and recruitment of technology ecosystem, including Ecommerce platforms, Marketing Technology, and Order, Product, and Inventory management systems.• Draft 3-year direct-to-consumer plan to enable the business to build, grow, and flourish in a scalable, strategic and profitable way• Optimized the freight business to save 40% on shipping and packaging rates -
Associate Vice-President, Ecommerce And Digital MarketingMark'S (Mark'S Work Wearhouse), A Canadian Tire Company Jan 2016 - May 2019Calgary, Alberta, Ca• Grew YoY Ecom sales by 70%• Implemented new Email program, driving Email channel growth by 300% within 6 months of launch• Managed the launch of a new affiliate program, growing the program into the top 5 of Canadian retail affiliate sales within 2 months.• Led company-wide, quarterly Digital education sessions, where Digital Marketing and Ecommerce team would help other departments adapt for the quickly changing digital landscape.• Grew team from 9 to 18 team members• Had industry-leading conversion rate over Black Friday and Cyber Monday of 2016.• Develop agile Omni-Channel Marketing strategy and roadmap -
Director, Ecommerce And Digital MarketingBentley Leathers Inc. Dec 2014 - Jan 2016Montreal, Quebec, Ca• Developed omni-channel strategy to deliver total retail results through digital, mobile, tablet, and across 300+ stores.• Managed end-to-end re-launch of Ecommerce site on Magento platform, including full integration with ERP system (SAP), driving YoY traffic and sales increase of more than 100% 4 week after re-launch.• Built Ecommerce, Digital Marketing, Operations, and Customer Experience team to grow a digital hub within Bentley, the largest Canadian back-to-school and travel merchandise retailer.• Launched several digital marketing channels, improving ROAS by as much as 14x in paid search and affiliates.• Improved revenues from Email channel from 3% to 21% within 1 year; grew database by 350% • Leveraged new and existing relationships to drive down P&L costs and increase output.• Mapped out all Ecommerce processes to ensure seamless follow-through by each cross functional team. -
Director, Ecommerce And Digital MarketingMexx Canada Company May 2013 - Dec 2014Montréal, Québec, Ca• Directed and inspired internal team and vendors, while looking after Ecommerce, digital marketing, mobile and tablet optimization, social media, email marketing, logistics, and customer care.• Drove sales growth by over 300% in first 6 months.• Increased conversions by 40%, re-designing checkout, increasing size and placement of call-to-actions, and optimizing landing pages and AdWords strategy.• Drafted quarterly business plan with aggressive KPIs; build ROI and business cases for large projects• Identified new opportunities for revenue growth and acquisition.• Oversaw 3rd Party Logistics vendor to ensure orders are shipped in accordance with SLAs.• Managed call center relationship and launch processes to improve customer satisfaction, such as launching outbound call programs for recent purchases and returns.• Partnered with cross-functional teams across finance, retail marketing, distribution, allocation, planning, and IT to ensure the organization’s strategies and E-commerce needs are aligned.• Evaluated underlying business processes and systems to ensure that the E-commerce business is scalable for rapid growth in Canada and abroad. -
Ecommerce And Web Marketing ManagerBuffalo David Bitton Oct 2011 - May 2013Montreal, Quebec, Ca• Oversaw launch of new website with new Ecommerce platform and a greater focus on growing sales; increased YOY sales by 106%, and augmented YOY traffic by 140%.• Managed growing team of 8 full-time Ecommerce employees and 2 interns, including design, analytics, social media, and customer service team members.• Created and optimized customer acquisition, retention, and growth strategies.• Ran online marketing activities to increase revenue and traffic in the U.S. and Canada, including PPC, SEO, SEM, re-targeting, affiliates, social media, and display advertising.• Developed and executed e-commerce promotional calendar.• Established segmentation (based on buyer behaviours, location, gender, age, etc) and testing in email sends.• Introduced marketing automation tool to help with email sends and tracking, surveys, contests, forms, and subscription lists.• Tracked and analyzed website statistics and e-commerce sales.• Optimized website to ensure positive user experience.• Developed social media strategy for growing online presence on various social media channels, including Facebook, Twitter, YouTube, Flickr.• Managed relationships with vendors and bloggers.• Tested various programs and vendors to obtain greatest ROI. -
Marketing Communications ManagerNeuralitic Systems May 2011 - Oct 2011• Created marketing communications plan for Mobile Data Intelligence start-up.• Directed launch of new website, with a completely fresh design and new messaging.• Analyzed website statistics and presented findings and outcomes to senior management on a weekly basis.• Introduced marketing automation tool in order to provide greater segmentation in e-mail sends, more streamlined integration with salesforce, and tracking parameters to flag when prospects and competitors visited our site.• Launched internal blog.• Drafted content calendar for blog, and also wrote and published content on a weekly basis.• Led social media presence, including creation of social media plan, @Neuralitic Twitter channel, and growing presence on LinkedIn.• Liaison with PR agency to garner positive coverage in telecom community.• Ensured growing publicity of the term and message of Mobile Date Intelligence (MDI) in all our marketing, communications, and PR efforts.
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Marketing Communications SpecialistRyma Technology Solutions Sep 2010 - May 2011St-Laurent, Quebec, Ca• Launch re-design of corporate website and maintain growing product management community site (GrandView).• Deploy social media plan to enage with community on LinkedIn, Twitter, YouTube, and Slideshare.• Direct launch of Grandview Linkedin Group and GrandView community blog.• Lead PR initiatives.• Employ search engine optimization (SEO) strategies to improve rankings on search engines. • Prepare all marketing and communications content for sales and product teams. -
Marketing CoordinatorHardt Equipment Dec 2009 - Sep 2010Lachine, Quebec, Ca• Create marketing plan with set budgets and timelines; ensure milestones are met, and keep senior management updated on status of all marketing projects.• Manage and train Graphic Designer and Market Research Analyst.• Direct entire website re-launch process; site is scheduled for launch week of October 1, 2010.• Prepare social media PR plan.• Implement and rollout new brand (logo and tagline), ensuring strong brand identity and consistency.• Oversee relations with vendors, including website developers, photographers, and printing specialists. • Plan tradeshow events, and oversee pre-show and post-show online and print campaigns.• Lead new product launches, organizing all launch kit tools and content for website, brochure, mailers, E-mails, product work-aids, and technical manuals. -
National Marketing And Communication CoordinatorPattison Sign Group Oct 2006 - Jan 2010Pickering, Ontario, Ca• Coordinate marketing and communication initiatives on a national and corporate level.• Launched and operate corporate Web site, responding to all E-mails, uploading photos, and publishing press releases; maintain marketing library intranet.• Develop PowerPoint presentations for meetings with industry-leading clients such as McDonald’s Canada, Enterprise-Rent-A-Car, TD Canada Trust, Lexus, Holiday Inn, Shell, and Bell. • Prepare divisional presentations in conjunction with senior management for quarterly meetings.• Work alongside 50-plus sales executives to create and edit sales sheets and marketing materials. • Monitor industry intelligence and write monthly report for senior management.• Draft company press releases in English and French• Implement company-wide communication programs in English and French for 800-plus employees.• Respond to Requests for Proposals, Requests for Information, and Pre-Qualification Requests.• Appointed member of PSG’s Environmental Green Team in order to create internal and external communication plans. Created brand for the initiative - Think Green. Be Green. -
Business And Marketing Development RepresentativeOnpath Business Solutions Sep 2004 - Apr 2006Ottawa, Ontario, Ca• Spoke to CEOs of multi-million dollar companies on a daily basis, and explained how OnPath could generate more leads for their salesforce; handled Yellow Pages, Esso, and Petro-Canada accounts.• Recruited qualified prospects for client seminars, including Cognos; increased seminar participation 150%.• Utilized Hoover’s and Dun and Bradstreet sites to gain market intelligence. -
Internet Feature WriterCanadiens De Montréal Nov 2001 - Apr 2003Montréal, Québec, Ca• Wrote online articles and headlines for Canadiens.com, the official website of the Montreal Canadiens Hockey Club.• Interviewed Canadiens' junior prospects.• Drafted game previews and recaps.• Provided quick analysis of game and player statistics.
Johnny Russo Skills
Johnny Russo Education Details
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Northwestern University - Kellogg School Of ManagementDriving Growth With Retail Analytics -
University Of TorontoCertificate In Web Marketing & E-Business
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Concordia UniversitySpecialization - Journalism
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Vanier CollegeTheatre
Frequently Asked Questions about Johnny Russo
What company does Johnny Russo work for?
Johnny Russo works for Lamour
What is Johnny Russo's role at the current company?
Johnny Russo's current role is Chief Digital Officer at Lamour and MLG Brands – Ecommerce, Digital, and Marketing Growth Leader and Learner. Author and Speaker..
What is Johnny Russo's email address?
Johnny Russo's email address is jo****@****ahoo.ca
What is Johnny Russo's direct phone number?
Johnny Russo's direct phone number is +151488*****
What schools did Johnny Russo attend?
Johnny Russo attended Northwestern University - Kellogg School Of Management, University Of Toronto, Concordia University, Vanier College.
What skills is Johnny Russo known for?
Johnny Russo has skills like Online Marketing, Digital Marketing, E Commerce, Social Media Marketing, Email Marketing, Marketing Strategy, Web Analytics, Online Advertising, Marketing, Marketing Communications, Social Media, Sem.
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