Johnny Russo Email & Phone Number

Montreal, Quebec, CA

• Lead Digital and Ecommerce growth at Lamour for numerous brands, including Thorlo, Crooks & Castles, Terramar Sports, Social Citizen, and Papi Underwear, among other digitally-native brands
• Build Direct-to-Consumer division for one of the largest sock, underwear and hosiery producers in North America
• Develop 3-year plan for strategic brand growth, with a focus on scale and expansion, talent development and retention, profitability, and customer experience success.
• Launch B2B online platform for selling socks for Fruit of the Loom license
• Oversee marketing for wholesale division, working with key license partners like New Balance, Fruit of the Loom, Pajar, Eddie Bauer, Keds, and many others
• Create and launch a new brand, Within, that houses all Lamour licenses and brands on the same Ecommerce site. Within is a basics marketplace, selling socks, underwear, thermals, and kids pajamas

New York, New York, US

Ville St. Laurent, Quebec, CA

• Build and lead new direct-to-consumer (D2C) and Ecommerce division for 40-year old wholesale business, with 4 key brands in children’s sleepwear, family sleepwear, and men’s and women’s loungewear
• Develop portfolio of house brands, including go-to market strategy and brand DNA for Jellifish Kids, Jammin’ Jammies, Sleep Riot and Fox + Badger
• Grow Ecommerce sales on 4 proprietary sites, as well as on Amazon and Walmart Marketplaces
• Launched market research study for the kids and adults sleepwear market to gain powerful insights
• Hire and mentor team ready to ignite and disrupt a purely wholesale business and prepare them for a Brand and Digital Transformation
• Solidify partnerships and grow opportunities with retailers such as Walmart US, Walmart Canada, Amazon, Costco, HBC, Target, Winners, Kohl’s, and Belk, among other North American retailers

Calgary, Alberta, CA

• Grew YoY Ecom sales by 70%
• Implemented new Email program, driving Email channel growth by 300% within 6 months of launch
• Managed the launch of a new affiliate program, growing the program into the top 5 of Canadian retail affiliate sales within 2 months.
• Led company-wide, quarterly Digital education sessions, where Digital Marketing and Ecommerce team would help other departments adapt for the quickly changing digital landscape.
• Grew team from 9 to 18 team members
• Had industry-leading conversion rate over Black Friday and Cyber Monday of 2016.

Montreal, Quebec, CA

• Developed omni-channel strategy to deliver total retail results through digital, mobile, tablet, and across 300+ stores.
• Managed end-to-end re-launch of Ecommerce site on Magento platform, including full integration with ERP system (SAP), driving YoY traffic and sales increase of more than 100% 4 week after re-launch.
• Built Ecommerce, Digital Marketing, Operations, and Customer Experience team to grow a digital hub within Bentley, the largest Canadian back-to-school and travel merchandise retailer.
• Launched several digital marketing channels, improving ROAS by as much as 14x in paid search and affiliates.
• Improved revenues from Email channel from 3% to 21% within 1 year; grew database by 350%
• Leveraged new and existing relationships to drive down P&L costs and increase output.

Montréal, Québec, CA

• Directed and inspired internal team and vendors, while looking after Ecommerce, digital marketing, mobile and tablet optimization, social media, email marketing, logistics, and customer care.
• Drove sales growth by over 300% in first 6 months.
• Increased conversions by 40%, re-designing checkout, increasing size and placement of call-to-actions, and optimizing landing pages and AdWords strategy.
• Drafted quarterly business plan with aggressive KPIs; build ROI and business cases for large projects
• Identified new opportunities for revenue growth and acquisition.
• Oversaw 3rd Party Logistics vendor to ensure orders are shipped in accordance with SLAs.

Montreal, Quebec, CA

• Oversaw launch of new website with new Ecommerce platform and a greater focus on growing sales; increased YOY sales by 106%, and augmented YOY traffic by 140%.
• Managed growing team of 8 full-time Ecommerce employees and 2 interns, including design, analytics, social media, and customer service team members.
• Created and optimized customer acquisition, retention, and growth strategies.
• Ran online marketing activities to increase revenue and traffic in the U.S. and Canada, including PPC, SEO, SEM, re-targeting, affiliates, social media, and display advertising.
• Developed and executed e-commerce promotional calendar.
• Established segmentation (based on buyer behaviours, location, gender, age, etc) and testing in email sends.

• Created marketing communications plan for Mobile Data Intelligence start-up.
• Directed launch of new website, with a completely fresh design and new messaging.
• Analyzed website statistics and presented findings and outcomes to senior management on a weekly basis.
• Introduced marketing automation tool in order to provide greater segmentation in e-mail sends, more streamlined integration with salesforce, and tracking parameters to flag when prospects and competitors visited our.
• Launched internal blog.
• Drafted content calendar for blog, and also wrote and published content on a weekly basis.

St-Laurent, Quebec, CA

• Launch re-design of corporate website and maintain growing product management community site (GrandView).
• Deploy social media plan to enage with community on LinkedIn, Twitter, YouTube, and Slideshare.
• Direct launch of Grandview Linkedin Group and GrandView community blog.
• Lead PR initiatives.
• Employ search engine optimization (SEO) strategies to improve rankings on search engines.
• Prepare all marketing and communications content for sales and product teams.

Lachine, Quebec, CA

• Create marketing plan with set budgets and timelines; ensure milestones are met, and keep senior management updated on status of all marketing projects.
• Manage and train Graphic Designer and Market Research Analyst.
• Direct entire website re-launch process; site is scheduled for launch week of October 1, 2010.
• Prepare social media PR plan.
• Implement and rollout new brand (logo and tagline), ensuring strong brand identity and consistency.
• Oversee relations with vendors, including website developers, photographers, and printing specialists.

Pickering, Ontario, CA

• Coordinate marketing and communication initiatives on a national and corporate level.
• Launched and operate corporate Web site, responding to all E-mails, uploading photos, and publishing press releases; maintain marketing library intranet.
• Develop PowerPoint presentations for meetings with industry-leading clients such as McDonald’s Canada, Enterprise-Rent-A-Car, TD Canada Trust, Lexus, Holiday Inn, Shell, and Bell.
• Prepare divisional presentations in conjunction with senior management for quarterly meetings.
• Work alongside 50-plus sales executives to create and edit sales sheets and marketing materials.
• Monitor industry intelligence and write monthly report for senior management.

Ottawa, Ontario, CA

• Spoke to CEOs of multi-million dollar companies on a daily basis, and explained how OnPath could generate more leads for their salesforce; handled Yellow Pages, Esso, and Petro-Canada accounts.
• Recruited qualified prospects for client seminars, including Cognos; increased seminar participation 150%.
• Utilized Hoover’s and Dun and Bradstreet sites to gain market intelligence.

Montréal, Québec, CA

• Wrote online articles and headlines for Canadiens.com, the official website of the Montreal Canadiens Hockey Club.
• Interviewed Canadiens' junior prospects.
• Drafted game previews and recaps.
• Provided quick analysis of game and player statistics.

Certificate, Driving Growth With Retail Analytics

Certificate In Web Marketing & E-Business

Ba, Specialization - Journalism

Dec, Communications: Art, Media, Theatre