-Strategic leader overseeing ATOM's strategy setup, client development, and product innovation.Manage and develop ATOM's key AI product profiles: VEDA (data science platform), Dyanmes (Smart CRM), Exia (Smart AI assistant), and more.- Collaborate with a skilled team to enhance and evolve AI products, staying ahead of technological advancements.- Drive AI transformation and use case development with leading clients in various industries (F&B, Hotel, Luxury, Sports, Baby Care, etc.).- Enable businesses to unlock the full potential of AI and data science for tangible business outcomes.

- Manage and develop the digital / social research business in IPSOS from scratch- Report to the president, look after three functions include: business development, research delivery and technology.Social Media Development:- Redefine the scope and concept of social media research - expand the limited content driven (internet word of mounth) to the full cycle of research with a deep connection with traditional research theories. - Developed the methodology and technology of research beyond weibo / BBS channels to the full digital sites. - Developed online reputation system by leveraging online data which helps retail industry. - Developed E-Commerce tracking & deep analytical methodology fof the rpaid growing online retail. - Developed the online SEO / SEM effectiveness tracking theories Digital Audience Measurement development:- Developed the theories of digital touch point effectiveness study such as consumer online touchpoints ranking, reach maximisation model, online consumer decision journey mapping, touch points association model, digital ROI model etc. - Implment big data anlytics technology on the research world to explore the big insight, for example, using SSAS DM/ Mahout for modelling instead of traditional SPSS / SASClient Development: - High close rate on business development side and great expand the revenue size and margin of digital research - Work with client beyond the traditional research offerings and piloting the data integration between external and clients' internal data Technology Development: - Work together with the technology team to achieve the full automation on data and reporting, in order to maximise the effectiveness of researchers- Working on the Chinese text mining engine to achieve a high reliable, fast, smart and continous improving system - Continously drive the implmentation of big data technology to the research field

- Manage Nielsen Online' s Online Research team with service covered on social media research, traditional online quantitative, Ad tracking, Audience Measurement and E-Commerce. - Managing 3 research teams to serve key accounts in FMCG, CPG and IT industries, including Unilever, L'Oreal, J&J, AB-InBev, Intel, Microsoft and many others- Continuously develop new clients to meet and surpass the revenue target - Managing and Training team members from junior analysts to managers, help them to develop both professional and people skills Key Achievements: - Developed the integrated 360 degree online research theory from scratch which successfully help clients to view the digital world in an integrated manner - Designed and developed the new online analytical system which successfully redefined the working process of social media and other research by leveraging the business intelligence functions and big data potentials. This system replaced the global system and also helped researchers/analysts to do much more high quality work in less than 50% of time. - Developed social community analytical and evaluation models for China's unique social media landscape - Developed many algorithms that helps company to meet the continuous growing client requirements, such as ghost follower identifying, tweet reach model- Developed the theory and cross platform measurement benchmarks by leveraging social media buzz tracking, online survey tracking, audience measurement tracking and ad tracking - Developed 3 project teams from scratch and trained them to be most efficient online researchers - Reached company revenue target in the 1st month of the year, retained all the existing clients with revenue tripped from cross selling.

• Manage Nielsen Online's social media team, serve the key clients of Nielsen Online in terms of social media research and consulting • Developed social media data collection methodology that enables Nielsen Online to have the best data coverage and fast social media data rollout in China with less cost• Developed data analysis methodlogy for Nielsen online, switched research methodology from sampling based to massive text mining to deliver more insights to clients with a significant lower cost• Developed relationship data based research theory which fundamentally changed our view to social media research • Developed various social media research metrics / KPIs to meet different needs from clients• Designed Nielsen Online's new analytical system, which integrates, indexes, analyzes, models and reports social media data from various channels automatcially. This new design is able to change researchers' daily work and Nielsen Online's social offering. • Built a research team with 10+ people from scratch and provide training to team members continuously, including team management, project management, analytical skills and most important -- the way how we can think out of the box. • Managed existing clients and developed new clients sucessfully, including L'Oreal, Unilever, Johnson&Johson, Intel, Microsoft, AB-InBev, McKinsey and many others