-Data-based marketing strategy and tactics for Cal Shakes/"At the Bruns" performances and Shakespeare performances, including a top five grossing show "Lear" in the 50 year history of the theater-Launching new "At the Bruns" summer performance series-Rentals/Programming, attend Western Arts Alliance, California Presenters Conference-PR and Publicity

-Collaborated with CBA leadership to create a marketing, PR and publicity plan that exceeded goal by 26%

-As part of the Theatre Resource Group's(TRG) Single Ticket Collective use Cygnet’s data to find and report on opportunities for increasing ticket yield, audience development and creating patron loyalty-Spearhead TRG Pricing Clinic, guiding data-based marketing and measurement of results-Utilize Theatre Manager CRM to create focused, properly segmented targets for email, promotions, direct mail and digital campaigns-Cultivate media relationships for PR and publicity opportunities

-14% increase in earned revenue over previous seasons. 3% increase in booked capacity.-81% of tickets sold for 2016-17, 2017-18 seasons. Exceeded goal for 2017, 2018 galas-Consistently exceeds earned revenue goals for Professional Performance Series 109% for 2016-17 -Achieved the highest grossing show in the 27 year history of the Poway OnStage -Diversified and rebalanced media mix while increasing measurable return on ad spend -Iterative use of CRM systems to find… Show more -14% increase in earned revenue over previous seasons. 3% increase in booked capacity.-81% of tickets sold for 2016-17, 2017-18 seasons. Exceeded goal for 2017, 2018 galas-Consistently exceeds earned revenue goals for Professional Performance Series 109% for 2016-17 -Achieved the highest grossing show in the 27 year history of the Poway OnStage -Diversified and rebalanced media mix while increasing measurable return on ad spend -Iterative use of CRM systems to find, test and exploit opportunities to increase ticket sales & yield-Implemented PR and publicity plan to increase coverage locally, regionally and nationally-Direct content strategy for print, digital, video, photo and experiential initiatives- Responsible for brand management, creation of persuasive creative materials and collateral Show less

-Execute, collaborate and report on all marketing campaign activities-Audience outreach to diverse communities-Experiential Marketing for season and WoW festival-Create reports on sales trends and analyze the effectiveness of completed campaigns-Increase reach of affinity group marketing campaigns for all productions-Supervise fulfillment of the David C. Copley Foundation military outreach grant

-Increased paid attendance 3% from 2012-2013 and earned revenue 1% 2013-2014 season -Formulate strategic and tactical marketing goals and a plan to reach them.-Art Director for key art, photo shoots, producer for video shoots-Creative Development, Copywriter

-Publicized national & southern California events including performing arts, theatre, dance, concerts, arena tours, books, and movies for Cirque du Soleil, Disney, DreamWorks, CAMI, Westbeth, LA Philharmonic - Hollywood Bowl and Reel Talk-Pitched and placed stories in internet, social, print, and broadcast media-Facilitated media days, accompanied talent to interviews and worked red carpets

-Partnership and Promotion for documentry film "El Cap Report."​-Experiential Marketing for Studio MVS: Syfy, Caroline Herrera, 20th Century Fox