With a comprehensive track record in marketing management, my work over the years has focused on driving significant revenue growth and efficiency across various channels. At Mood, my efforts increased monthly recurring revenue by a substantial margin, reflecting my capability to enhance media strategies and establish compelling customer value propositions. My mission has always been to embody the values and culture of the organizations I've served, bringing a diverse perspective and a collaborative spirit to the teams I've led.During my tenure at Mood, I led a dedicated team of marketers and partnered with two agencies to overhaul our creative assets and messaging, which resulted in doubling the monthly recurring revenue within just six months. This role capitalized on my strengths in identifying new marketing channels and managing budgets effectively, ensuring congruency across all customer experience touchpoints and contributing to our organization's success.
District Of Columbia
View- Website:
- districtofcolumbia.com.au
- Employees:
- 2
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WashingtonDistrict Of ColumbiaWashington, Dc, Us -
FounderPerformance 360 Marketing Aug 2024 - Presentperformance360marketing.comMarketing consulting services across:- Marketing Strategy- Revenue Optimization- Brand Positioning- Market Research
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Director Of MarketingMood May 2023 - Jun 2024Sheridan, Wyoming, UsHelped increase monthly recurring revenue by 100% over six months by enhancing the media mix, establishing customer value propositions, overhauling creative assets, implementing messaging by audience and working cross functionally to ensure congruency across CX touchpoints.Led a team of five marketers and two agencies. -
Senior Performance Marketing ManagerCerebral May 2022 - Oct 2022Claymont, Delaware, UsImproved Paid Social efficiency by 7% within two weeks by implementing new targets and identifying new audiences for the business. -
Media & Demand Generation ManagerFanduel Dec 2020 - May 2022New York, Ny, UsLed several offline channels for FanDuel Sportbook and served as the media lead for FanDuel Casino.Matured the OOH and Direct Mail channels at FanDuel, delivering first to market live odds creative on DOOH and a $64 CPA on Direct Mail. -
Associate Marketing Manager, Digital MediaWalmart Ecommerce Jun 2019 - Dec 2020Bentonville, Arkansas, UsLed Walmart’s #Walmart2hrExpress branded hashtag challenge on TikTok by partnering with Jason Derulo and TikTok influencers ranking as the most viewed campaign (2.7B views) on the platform to date to connect with the Gen Z audience.Improved Awareness of Walmart Express Delivery by 6.8% and Association to Express Delivery by 4.8% when compared to big box retailcompetitors.Conceptualized digital content strategies in collaboration with our inhouse creative team for Walmart’s owned channels (Facebook, Instagram, Snapchat and TikTok) which exceeded the Video View and Engagement Rate benchmarks by 73%. -
Associate Marketing Manager, Offline MarketingJet Jan 2019 - Jun 2019Hoboken, Nj - New Jersey -
Senior Analyst, Offline MarketingJet May 2017 - Jan 2019Hoboken, Nj - New JerseyManaged campaign implementation, monitoring, creative testing, optimization, and structuring experiments across offline marketing channels to meet advertising goals.Responsible for building out a strategy that hits our CAC goals, with an eye on customer LTV, and executing on the tactical roadmap. -
Account ExecutiveClear Channel Outdoor Aug 2015 - May 2017New York, Ny, UsConceptualized OOH advertising campaign strategies for regional level clients in conjunction with their KPIs, oversaw the production process, and analyzed the campaign execution. -
StudentSeton Hall University Aug 2011 - May 2015South Orange, Nj, UsIntegrated Marketing Communications Plan for Mendham Township Public Library and A Major Party held by the Department of Communications and the Art -
Social Media Marketing InternAdp Oct 2013 - Mar 2014- Created and managed “A Day in The Life” series on the ADP blog by researching guests, facilitating interviews, composing and uploading two final copies- Composed and edited a total of 20 posts for the ADP blog- Assisted the Digital Marketing department in monitoring the ADP brand on its social media platforms through Radian6 and Google Analytics- Performed a global social media audit across all social media platforms in order to unite ADP under a single account across all social media platforms
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Marketing InternGeltrude & Company Feb 2013 - May 2013Nutley, Nj, Us- Assisted the partners with personal social media marketing strategy on LinkedIn and managed the company’s CRM- Provided analysis on company website and content- Performed research on prospective clients and referral sources for lead generation which resulted in over 5000 prospective pension related clients for the company- Led marketing communications including the firm’s web site, social media sites, e-newsletters and direct mail pieces to current and prospective clients- Built The Mike Geltrude Foundation’s presence on Facebook which resulted in 400 likes -
Student AssociateThe Madison Square Garden Company Sep 2012 - Feb 2013New York, Ny, UsMSG NetworksAdvertisement Sales/Traffic- Assisted the media advertisement sales team and traffic department in day-to-day operations.- Completed and analyzed sales reports, organized the filing system for each advertiser, and assisted in administrative office duties.- Participated in calculating revenue growth for the sports teams through advertisement sales in a three year period.- Updated team skims for pre/post/in game for Knicks, Rangers, Islanders, and Devils which included inventory, revenues, advertisers, ratings and demos- Participated in special projects and performed other duties as assigned by direct supervisor. -
Marketing/Sales InternMyv Group Llc Feb 2012 - Apr 2012- Participated in practical sales function within various departments of the myV organization.- Led business development and marketing activities, which expanded the customer base within the target market.- Conducted market research, analyzed customers through consumer behavior, and introduced new marketing strategies.- Created product showings to promote products
John Oliveira Education Details
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Seton Hall UniversityPublic Relations
Frequently Asked Questions about John Oliveira
What company does John Oliveira work for?
John Oliveira works for District Of Columbia
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John Oliveira's current role is Washington.
What schools did John Oliveira attend?
John Oliveira attended Seton Hall University.
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