John Hughes Email & Phone Number

Los Angeles, US

• Expert in Music Management and Pop Culture Marketing & Content Strategy. Fractional CMO. Clients include:
• Chaka Khan
• ABC/Martin Fry
• Kenny Lattimore
• The Ocean Blue - Legendary dreampop band
• Book of Love - Groundbreaking dance/synthpop band

US

• Responsible for growing our shallow & deep Global Catalog fanbase through new and innovative methods of content marketing, including social media, influencers, podcasts, Web 3.0, and strategic partnerships. Proven.
• Grew label socials reach 308% YOY to 38.4M.
• Lead for global catalog's Web 3.0 initiatives, working with multiple blockchain and distribution partners, optimizing the fan selection and maximizing revenue opportunities.
• Managed a team of nine content creators, social media and email marketers, front- and back-end coders and graphic designers.
• Conceptualized the catalog's first fan network of social media properties, covering targeted music genres and decades, growing it to 8 million fans in less than three years, with an average monthly reach of 12 million.
• Oversaw the CRM, marketing and outreach of our Global Catalog D2C properties, including Grateful Dead, Rhino.com, The Monkees and SoulMusic.com.

US

• Responsible for marketing the Warner Music Group catalog across the online spectrum. Partnered with the Senior Management and Commerce, bringing creativity, strategic direction, innovation, and best practices to artist.
• Co-producer of The Monkees' 2016 Billboard Top 15 comeback album, GOOD TIMES.
• Reissue producer for The Cars' catalog remaster campaign, working closely with the band on vision, selecting bonus tracks and leading the marketing - the same year saw The Cars inducted into the Rock Hall.

US

• Responsible for driving direct-to-consumer online marketing efforts for various recording artist e-commerce sites, including official Grateful Dead and Frank Sinatra properties.
• Launched first internally driven and managed Search Engine Marketing program in the company, saving thousands of dollars in commissions.
• Provided creative direction for all email blasts – implemented best practices and multi-variate testing, resulting in increased open & click-thru rates and 35% channel revenue growth in FY 2010 vs. LY.
• Created and grew affiliate marketing base while maintaining brand integrity - after one year, affiliate sales accounted for 6% of all gross revenue.
• Spearheaded internal SEO initiatives, resulting in 26% channel revenue growth in FY 2010 vs. LY.
• Managed web marketing team, guiding work from conception to implementation, while providing mentoring and succession planning.

Los Angeles, CA, US

• Responsible for driving multi-channel online marketing efforts for IR Top 500 e-commerce site and sister sites.
• Provide creative direction for all email blasts – resulting in increased open & click-thru rates and 35% channel revenue growth in FY 2010 vs. LY.
• Increased unique visitor traffic to GUESS.com 34% FY 2010 vs. LY.
• Created and grew affiliate marketing base while maintaining brand integrity, resulting in 123% channel revenue growth in FY 2010 vs. LY.
• Spearheaded internal SEO initiatives, resulting in 59% channel revenue growth in FY 2010 vs. LY.
• Managed marketing team, guiding work from conception to implementation, while providing mentoring and succession planning.

Albany, New York, US

• Wrote and provided creative and strategic direction for all banner ads, e-mail blasts, website copy, microsites, and newsletters.
• Maintained first-page rankings (natural and sponsored) for relevant keywords on search engines.
• Managed creative department of seven web & print graphic designers, copywriters and SEM specialists, guiding work from conception to final proof.

San Diego, California, US

Primary custodian of brand voice for all brick & mortar and online marketing. Managed two copywriters as well as agencies/vendors charged with development and implementation of TV, print, and online marketing. Acted as interim Creative Director for seven month period.