John Hughes Email and Phone Number
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With more than 20 years of experience in digital marketing, innovation, and growth, I am a passionate and data-driven leader who creates and executes cutting-edge strategies to build and engage audiences, drive revenues, and increase market visibility in the music, film, and entertainment industries. I am currently the President of NearMint, a boutique agency that provides fractional CMO services and specializes in music management and pop culture marketing and content strategy.At NearMint, I leverage my expertise in social media, influencers, podcasts, Web 3.0, and strategic partnerships to deliver impactful results for our clients, such as Chaka Khan, ABC/Martin Fry, Kenny Lattimore, The Ocean Blue, Book of Love, CREEM, Whakoom, and OOD Holdings. I also have a proven track record of leading and growing high-performing teams, managing budgets and P&Ls, and fostering strong relationships with internal and external stakeholders. Some of my achievements include growing label socials reach by 308% YOY, launching Warner Music Group's first fan network and loyalty program, and co-producing and co-hosting the Webby-nominated Rhino Podcast and the Totally 80s podcast.
Nearmint
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FounderNearmint Jan 2022 - PresentLos Angeles, UsExpert in Music Management and Pop Culture Marketing & Content Strategy. Fractional CMO. Clients include:• Chaka Khan• ABC/Martin Fry• Kenny Lattimore• The Ocean Blue - Legendary dreampop band• Book of Love - Groundbreaking dance/synthpop band• CREEM - Consultant for Marketing vision/growth and E-Commerce optimization.Key player in helping re-envision and relaunch the iconic rock brand.• Whakoom - Growth Marketing and Optimization for this popular collectibles app based in Spain to launch in the U.S. Overseeing localization, translation, marketing & experiential events.• OOD Holdings - Strategic Consultant for this emerging platform combining the best of physical collecting with the provenance of the blockchain/Web3.Services include:• Catalog Optimization & Management• Social Media Content & Management• E-mail List Creation and Strategy• Technology Partnerships• Digital Creative Direction & Services• Influencer Relations
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Senior Vice President, Fan Engagement & InnovationRhino Entertainment Nov 2019 - Nov 2021UsResponsible for growing our shallow & deep Global Catalog fanbase through new and innovative methods of content marketing, including social media, influencers, podcasts, Web 3.0, and strategic partnerships. Proven track record of rapidly building highly-targeted, segmented audiences from zero to millions.• Grew label socials reach 308% YOY to 38.4M.• Lead for global catalog's Web 3.0 initiatives, working with multiple blockchain and distribution partners, optimizing the fan selection and maximizing revenue opportunities.• Managed a team of nine content creators, social media and email marketers, front- and back-end coders and graphic designers.• Conceptualized the catalog's first fan network of social media properties, covering targeted music genres and decades, growing it to 8 million fans in less than three years, with an average monthly reach of 12 million.• Oversaw the CRM, marketing and outreach of our Global Catalog D2C properties, including Grateful Dead, Rhino.com, The Monkees and SoulMusic.com.• Launched the company's first fan loyalty program, Rhino Insider, allowing us to segment and target our top Super Fans in a cost-effective manner with high ROI.• Launched, produced and co-hosted the Webby-nominated Rhino Podcast (with 1.8 million downloads to date) and the Totally 80s podcast (with 500k downloads to date). -
Vice President, Global Digital Catalog Strategy & Online MarketingRhino Entertainment Feb 2013 - Nov 2019UsResponsible for marketing the Warner Music Group catalog across the online spectrum. Partnered with the Senior Management and Commerce, bringing creativity, strategic direction, innovation, and best practices to artist & label websites, social media properties and streaming DSPs. Created new partnerships to expose the WMG catalog across all online platforms and digital distribution channels, to include influencers, podcasting, DSPs, and bespoke apps. Lead on YouTube for Global Catalogue, overseeing hundreds of new uploads from the vault and growing the Rhino YouTube Channel from 1M to 3M subscribers.Also responsible for catalog new business, including:• Co-producer of The Monkees' 2016 Billboard Top 15 comeback album, GOOD TIMES.• Reissue producer for The Cars' catalog remaster campaign, working closely with the band on vision, selecting bonus tracks and leading the marketing - the same year saw The Cars inducted into the Rock Hall.
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Senior Director, Online MarketingRhino Entertainment Sep 2009 - Feb 2013UsResponsible for driving direct-to-consumer online marketing efforts for various recording artist e-commerce sites, including official Grateful Dead and Frank Sinatra properties.• Launched first internally driven and managed Search Engine Marketing program in the company, saving thousands of dollars in commissions.• Provided creative direction for all email blasts – implemented best practices and multi-variate testing, resulting in increased open & click-thru rates and 35% channel revenue growth in FY 2010 vs. LY.• Created and grew affiliate marketing base while maintaining brand integrity - after one year, affiliate sales accounted for 6% of all gross revenue.• Spearheaded internal SEO initiatives, resulting in 26% channel revenue growth in FY 2010 vs. LY.• Managed web marketing team, guiding work from conception to implementation, while providing mentoring and succession planning.
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E-Commerce Marketing ManagerGuess Nov 2008 - Sep 2009Los Angeles, Ca, UsResponsible for driving multi-channel online marketing efforts for IR Top 500 e-commerce site and sister sites.• Provide creative direction for all email blasts – resulting in increased open & click-thru rates and 35% channel revenue growth in FY 2010 vs. LY.• Increased unique visitor traffic to GUESS.com 34% FY 2010 vs. LY.• Created and grew affiliate marketing base while maintaining brand integrity, resulting in 123% channel revenue growth in FY 2010 vs. LY.• Spearheaded internal SEO initiatives, resulting in 59% channel revenue growth in FY 2010 vs. LY.• Managed marketing team, guiding work from conception to implementation, while providing mentoring and succession planning. -
Marketing Director - OnlineFye - For Your Entertainment Sep 2002 - Nov 2008Albany, New York, Us• Wrote and provided creative and strategic direction for all banner ads, e-mail blasts, website copy, microsites, and newsletters.• Maintained first-page rankings (natural and sponsored) for relevant keywords on search engines.• Managed creative department of seven web & print graphic designers, copywriters and SEM specialists, guiding work from conception to final proof. -
Copy ManagerPetco Jan 2000 - Sep 2002San Diego, California, UsPrimary custodian of brand voice for all brick & mortar and online marketing. Managed two copywriters as well as agencies/vendors charged with development and implementation of TV, print, and online marketing. Acted as interim Creative Director for seven month period.
John Hughes Skills
John Hughes Education Details
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Cleveland State UniversityCommunications/Marketing
Frequently Asked Questions about John Hughes
What company does John Hughes work for?
John Hughes works for Nearmint
What is John Hughes's role at the current company?
John Hughes's current role is CMO | SVP | Music | VC Music Consultant | Brand Strategy | E-Commerce | Pop Culture | Growth Marketing | Fan-based Content & Community.
What is John Hughes's email address?
John Hughes's email address is jo****@****ino.com
What is John Hughes's direct phone number?
John Hughes's direct phone number is (877) 444*****
What schools did John Hughes attend?
John Hughes attended Cleveland State University.
What are some of John Hughes's interests?
John Hughes has interest in Children.
What skills is John Hughes known for?
John Hughes has skills like Email Marketing, Online Marketing, Digital Media, E Commerce, Digital Marketing, Seo, Social Media Marketing, Marketing, Sem, Social Media, Marketing Strategy, Direct Marketing.
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