John Hughes Email & Phone Number

Los Angeles, Us

Expert in Music Management and Pop Culture Marketing & Content Strategy. Fractional CMO. Clients include:• Chaka Khan• ABC/Martin Fry• Kenny Lattimore• The Ocean Blue - Legendary dreampop band• Book of Love - Groundbreaking dance/synthpop band• CREEM - Consultant for Marketing vision/growth and E-Commerce optimization.Key player in helping re-envision and relaunch the iconic rock brand.• Whakoom - Growth Marketing and Optimization for this popular collectibles app based in Spain to launch in the U.S. Overseeing localization, translation, marketing & experiential events.• OOD Holdings - Strategic Consultant for this emerging platform combining the best of physical collecting with the provenance of the blockchain/Web3.Services include:• Catalog Optimization & Management• Social Media Content & Management• E-mail List Creation and Strategy• Technology Partnerships• Digital Creative Direction & Services• Influencer Relations

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Responsible for growing our shallow & deep Global Catalog fanbase through new and innovative methods of content marketing, including social media, influencers, podcasts, Web 3.0, and strategic partnerships. Proven track record of rapidly building highly-targeted, segmented audiences from zero to millions.• Grew label socials reach 308% YOY to 38.4M.• Lead for global catalog's Web 3.0 initiatives, working with multiple blockchain and distribution partners, optimizing the fan selection and maximizing revenue opportunities.• Managed a team of nine content creators, social media and email marketers, front- and back-end coders and graphic designers.• Conceptualized the catalog's first fan network of social media properties, covering targeted music genres and decades, growing it to 8 million fans in less than three years, with an average monthly reach of 12 million.• Oversaw the CRM, marketing and outreach of our Global Catalog D2C properties, including Grateful Dead, Rhino.com, The Monkees and SoulMusic.com.• Launched the company's first fan loyalty program, Rhino Insider, allowing us to segment and target our top Super Fans in a cost-effective manner with high ROI.• Launched, produced and co-hosted the Webby-nominated Rhino Podcast (with 1.8 million downloads to date) and the Totally 80s podcast (with 500k downloads to date).

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Responsible for marketing the Warner Music Group catalog across the online spectrum. Partnered with the Senior Management and Commerce, bringing creativity, strategic direction, innovation, and best practices to artist & label websites, social media properties and streaming DSPs. Created new partnerships to expose the WMG catalog across all online platforms and digital distribution channels, to include influencers, podcasting, DSPs, and bespoke apps. Lead on YouTube for Global Catalogue, overseeing hundreds of new uploads from the vault and growing the Rhino YouTube Channel from 1M to 3M subscribers.Also responsible for catalog new business, including:• Co-producer of The Monkees' 2016 Billboard Top 15 comeback album, GOOD TIMES.• Reissue producer for The Cars' catalog remaster campaign, working closely with the band on vision, selecting bonus tracks and leading the marketing - the same year saw The Cars inducted into the Rock Hall.

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Responsible for driving direct-to-consumer online marketing efforts for various recording artist e-commerce sites, including official Grateful Dead and Frank Sinatra properties.• Launched first internally driven and managed Search Engine Marketing program in the company, saving thousands of dollars in commissions.• Provided creative direction for all email blasts – implemented best practices and multi-variate testing, resulting in increased open & click-thru rates and 35% channel revenue growth in FY 2010 vs. LY.• Created and grew affiliate marketing base while maintaining brand integrity - after one year, affiliate sales accounted for 6% of all gross revenue.• Spearheaded internal SEO initiatives, resulting in 26% channel revenue growth in FY 2010 vs. LY.• Managed web marketing team, guiding work from conception to implementation, while providing mentoring and succession planning.

Los Angeles, Ca, Us

Responsible for driving multi-channel online marketing efforts for IR Top 500 e-commerce site and sister sites.• Provide creative direction for all email blasts – resulting in increased open & click-thru rates and 35% channel revenue growth in FY 2010 vs. LY.• Increased unique visitor traffic to GUESS.com 34% FY 2010 vs. LY.• Created and grew affiliate marketing base while maintaining brand integrity, resulting in 123% channel revenue growth in FY 2010 vs. LY.• Spearheaded internal SEO initiatives, resulting in 59% channel revenue growth in FY 2010 vs. LY.• Managed marketing team, guiding work from conception to implementation, while providing mentoring and succession planning.

Albany, New York, Us

• Wrote and provided creative and strategic direction for all banner ads, e-mail blasts, website copy, microsites, and newsletters.• Maintained first-page rankings (natural and sponsored) for relevant keywords on search engines.• Managed creative department of seven web & print graphic designers, copywriters and SEM specialists, guiding work from conception to final proof.

San Diego, California, Us

Primary custodian of brand voice for all brick & mortar and online marketing. Managed two copywriters as well as agencies/vendors charged with development and implementation of TV, print, and online marketing. Acted as interim Creative Director for seven month period.