John Osis Email & Phone Number

Blue Bell, Pennsylvania, US

• Led account teams in pre-sales and delivery support for Media Measurement initially, later expanding to Media Targeting & Measurement, Payer and Commercial Effectiveness:
• Successfully promoted Media offerings for RFP’s, Symphony University webinars and other sales calls to publishers, agencies, manufacturers and adtech.
• Completed a competitive analysis for Media, gained buy in from senior leadership (and Sales) on strategy and partnered with Product Management, Data Science and Consulting to build appropriate capabilities.
• Developed and led sales training for broader Sales team in a new domain (Media Targeting and Measurement).
• Co-authored standard contract addenda (methodologies) for digital, TV and point of care measurement.
• Mentored direct reports in leadership of Audience and Payer domains, encouraging collaboration and synergies.

Valby, Copenhagen, DK

• Established a foundation in omnichannel analytics for Marketing and next best action for Sales:
• Directed regular digital analytics project planning discussions with agencies and internal support stakeholders including Brand Analytics, Digital Operations and Data Governance.
• Identified creative solutions to develop a comprehensive digital dashboard in only 2 months for monthly insights presentations to the brand. Data sources included display, social, paid search, web traffic, sales calls.
• Partnered with Marketing, agency and Veeva Crossix to identify and leverage patient and HCP level outcomes in negotiations with platforms and publishers, leading to significant savings in ad spend.
• Led development of next best action sales force recommendation engine. Discovered key opportunities and facilitated critical decisions with stakeholders. Programmed difficult triggers like predicted abandonment..
• Successfully recruited and developed a data scientist and data engineer to proficiency in pharma data and analytics. Established a team vision and operational plan, incorporating an Agile framework.

Valby, Copenhagen, DK

• Successfully established a new Payer Analytics team, including a long-term vision and plan, Sales support roles and responsibilities, data infrastructure, KPI’s, BI tools, financial models and reporting across all.
• Developed a long-term vision and plan for Payer Analytics, including data infrastructure, KPI’s, BI, financial models, reporting and strategic analytics across all Lundbeck brands.
• Managed a BI developer team in the design and build of managed markets apps based on various field customer use cases. Delivered launch communications and training resulting in a high rate of utilization.
• Led the refinement and integration of formulary, Rx and claims data under a custom payer hierarchy.
• Modeled and crafted the analytical story for all Lundbeck coupon program decision making. Developed a model for multi-program scenarios (e.g. evoucher + copay card).
• Coached a new manager in the development of a new Managed Markets field support capability.

Blue Bell, Pennsylvania, US

Blue Bell, Pennsylvania, US

• Led engagements involving innovative analyses for pharma managed markets and marketing clients. Defined requirements for analysts, synthesized data and presented findings:
• Won 2014 Consultant of the Year for Managed Markets Consulting (Ranked #2 in 2013).
• Personally grew sales for one key client by over $500,000 in support of specialty launch product. Only Managed Markets consultant to contribute significant (non-data) consulting sales.
• Learned and applied R machine learning classification models and visualizations to fulfill a client request. Developed user-friendly tool to allow client to adjust plan clustering thresholds on the fly.
• Developed prototype and marketing strategy for new cloud-based payer control app.
• Provided strategic guidance on coupon design to all key national clients based on longitudinal patient data and dynamic financial models. Built capabilities presentations and provided training.

Tokyo, JP

• Produced annual Plan and quarterly LBE account-level discount forecasts for several products, working cross functionally with Marketing, Finance and Business Insights & Strategy:
• Established a strong partnership with more senior Takeda Managed Markets and Lundbeck alliance representatives to develop a contracting strategy and discount forecast for launch product. Quickly converted guidance into.
• Led pricing analysis for senior leadership that led to changes in pricing strategies for all products.
• Built first internal patient-based demand and discount forecast for Takeda’s first specialty product while facilitating the establishment of new functional roles and responsibilities.
• Developed the first report to show competitive pricing trends.
• Provided guidance to brands regarding various pricing and payer-related questions such as the impact of the CPI penalty.

Tokyo, JP

• Led semi-annual financial planning processes for Diabetes and Renal Marketing, working cross-functionally with Marketing, Contracts & Pricing, Operations and Business Insights & Strategy:
• Worked with alliance representatives to establish a common process including the first cross-company (and first cross-functional) budget reporting tool.
• Partnered with alliance senior finance manager to establish all salary and fringe rates for cost-sharing.
• Gathered input from brand teams and crafted monthly budget commentary for marketing directors.
• Produced several pipeline product NPVs that were used in strategic decision-making.

Tokyo, JP

• Served as internal consultant to Sales and Marketing:
• Led the development of dashboard to track the performance of multi-million-dollar accounts, integrating share, sales, sales activity and claims data. Designed the content and coded the SAS / VBA.
• Measured patient copay sensitivity using various methodologies including cross sectional and longitudinal share, persistency, copay spread, and a multiple regression.
• Conducted and presented primary market research studies including sales aide message testing.
• Collaborated with account teams on persuasive sales presentations used to discourage payer restrictions
• Developed and maintained a project plan for the Managed Markets Analytics group.

Tokyo, JP

• Served as internal consultant to Sales and Marketing:
• Represented BIS on a team with Sales and Marketing directors to develop a physician targeting scheme. for Actos and Actos FDC products that accounted for new product adoption variables.
• Quantified the impact of various threats such as new branded competitors, OTCs, the Part D coverage gap and re-importation, resulting in a more accurate strategic perspective.
• Partnered with Marketing to develop the annual industry, diabetes and cardiovascular sales forecasts for (annual) Plan and Mid Range Plan.
• Translated the goals of sales directors into motivational presentations for national sales meetings
• Won four Commitment/Circle awards from various Sales and Marketing customers

Mba, Marketing And Finance

B.S., Biotechnology