John O'Sullivan Email & Phone Number

Troy, Mi, Us

Us

Us

Manage all aspects of corporate and campus marketing efforts including the creation and optimization of lead mix for the overall organization and for 17 campus locations across six unique brands to ensure enrollment and start goals are achieved all while optimizing the financial metrics of cost-per-lead, cost-per-enrollment, and cost-per-start. Develop marketing strategy based on knowledge of current regulations to ensure full compliance with such regulations. Actively manage all facets of the relationship with multiple agency partners and rely heavily on reporting and analysis to provide on-going feedback and identify opportunities to optimize current campaigns. Create annual marketing budget and manage expenses to meet modular goals and quarterly budgeted expenses. • Decreased overall cost per lead in 2013 from 2012, due in part to a large focus on optimizing current lead mix through various sources.• Re-negotiated multiple contracts and campaigns, some of which accounted for a reduction of up to 50% in expenses.• Maintained an overall CPE in 2014 that was flat against 2013’s CPE, while admissions grew net starts 5% year-over-year.• Facilitated call center transition, which resulted in a 10% improvement in KPIs within the first 90 days of implementation.• Oversaw a re-envisioned digital strategy, which led to sustained double-digit lead increases month after month (many in excess of 30% growth over the prior year), while lead/enroll rate also improved.• In conjunction with admissions leadership, posted continuous year-over-year double digit growth in referral leads.• Led a full re-launch of multiple brands, which included marketing partner and budget evaluation, brand identity analysis, and new website development.

New York, Ny, Us

• Directly managed a team of 8 and indirectly managed a team of 15+ sales and marketing professionals in four states throughout the Midwest focused on achieving goals while forging and maintaining strong relationships with key stakeholders within local markets.• Developed and implemented strategic marketing plans designed to increase share and drive overall increases sales and lead performance.• Recruited, trained, and provided on-going development to a field-sales team.

New York, Ny, Us

• Directly managed a team of 5 and indirectly managed a team of 12 sales and marketing professionals focused on achieving goals while forging and maintaining strong relationships with key stakeholders within local markets.• Developed and implemented strategic plans to penetrate new markets for 3 campuses in Northern Michigan that were previously not targeted, leading to increased sales and lead performance.• Strategically managed local inventory and identified strategies to promote a diverse product mix of options delivered through multiple channels.• Identified training needs for field sales team members and implemented mechanisms and measures designed to enhance performance and minimize skill gaps.

New York, Ny, Us

• Achieved 50% year-over-year Lead Generation growth (Ranked #1 of 10 regions) by implementing innovative strategies across 19-unique markets. • Identified markets where strong competitive planning and positioning was needed and worked in collaboration with local teams to develop, implement, and evaluate plans designed to increase sales and market share.• Arranged, developed, and organized tools and resources for Field-based sales & marketing team to aid in the execution of local marketing plans.• Served as a liaison between local markets and members of the National Marketing Team (including Brand Managers) and built strong relationships with key stakeholders to ensure national marketing plans were congruent with and addressed the needs of local markets.

New York, Ny, Us

• Identified and successfully pursued a large, district-wide preparation program with Detroit Public Schools, and successfully serviced the program leading to two subsequent programs booked. • Developed and managed a team of up to 7 direct reports and 60 indirect reports to drive sales, deliver exceptional customer service, and proactively manage expenses in order to meet operating income targets. • Led local and regional initiatives geared towards developing best practices, identifying efficiencies, and improving employee engagement.• Analyzed financial statements through the creation and management of budgets and P&L statements.

New York, Ny, Us

• Ensured the renewal of an Institutional Contract with Greenville Technical College, which accounted for 15% of the market's annual revenue. • Achieved double-digit growth in revenue, operating income, and lead performance in 2005 over prior year.• Received the honor of Business Developer of the Year in 2005 for Sales and Operating Income performance.• Oversaw all operational activities, including service delivery, faculty and staff management, and ensuring the successful execution of the business’ marketing plan.• Tracked and analyzed quantitative data including sales, monthly financial reports, lead reports, student satisfaction surveys, and center ranking reports. • Focused employee training on providing high levels of student service consistently to foster positive word of mouth for future business growth.

Certificate, Digital Marketing

Master Of Business Administration

Bachelor Of Business Administration, Management, Marketing