John Ottman is an integrated marketing professional with broad leadership experience developing and driving brand consideration, sales, activation, engagement and retention strategies across the customer life-cycle. He is an insightful developer of products, campaigns, target segments and sales channels with a passion for leveraging market intelligence, research and analytics that improve decision-making, results and measurement.In addition to financial services experience in banking, insurance, investments and financial advice, John has held account management roles with advertising agencies J. Walter Thompson (Burger King) and D’Arcy Masius Benton & Bowles (Whirlpool Appliances and General Motors).Specialties: • Strategic Marketing• Brand & Product Positioning• Market Segmentation & Messaging • Customer Acquisition, Engagement & Retention• Customer Experience Management• Campaign Development, Launch & Measurement• Product Development & Launch• Business Intelligence• Market Research• Data Analytics• Behavior-Triggers Technology• Team Leadership • Project Management