I enhance digital business growth by addressing client and user challenges and bridging the gap between business goals and User Experience Strategy. I collaborate with teams spanning account management, technology, analytics, creative, and medical to identify and capitalize on opportunities for client business growth. My approach emphasizes human-centered and design-thinking methodologies, transforming empathy, data, and global insights into impactful and user-centric products and experiences. I am dedicated to uncovering innovative business opportunities and actively share these insights with my team and clients. My role is integral in a collaborative effort to drive positive change and value for end-users, clients, and our agency.

• Lead UX design for global pharmaceutical clients, including Gilead, Merck, Pfizer, AstraZeneca, BMS, Genentech, and Takeda, generating strategies and design artifacts to support the launch and growth of ground-breaking therapies such as remdesivir, the Merck diabetes portfolio, immunotherapies, and PrEP• Manage, coach, and develop UX and UI designers, using performance metrics, personal development plans, and continuing education• Lead qualitative and quantitative research, including usability testing, user interviews, and competitive, heuristic, and human factors analyses, to generate and translate insights into strategic design deliverables• Advocate for user priorities with cross-functional partners and stakeholders, including marketing leadership, medical and regulatory teams, and third-party development teams• Identify and evangelize emerging technologies with potential applications to client challenges• Develop organizational curriculum on UX design, UX writing, and emergent digital technology and trends• Advisor to the Digital Leadership Council, identifying opportunities for future organizational and financial growth

• Provided creative leadership, managing a team of 35 employees, for the launch of successful brands across oncology, cardiology, neurology, dermatology, gastroenterology, primary care, and endocrinology• Led creative for business development, winning agency of record for five new brands to generate $26 million in new business revenue, comprising 1/3 of the agency’s annual revenue• Audited agency creative offering and identified the need for a UX department; established the department, managed, and staffed it accordingly

• Oversaw digital design department and frontend developers on the strategy and execution of digital assets across mobile, web, app, social media, and convention experiences• Measurably increased agency-wide digital acumen through the development and delivery of digital curriculum and workshops• Led new business opportunities for digital engagements and provided strategic guidance for digital dimensions of agency of record pitches• Substantially contributed to the refinement of the agency’s digital process

• Defined and championed the business strategy for a new digital service offering to complement existing agency services• Built a new digital design department, hiring a team of 100+ employees over the course of two years• Pitched, won, and launched award-winning digital campaigns for healthcare clients, including Januvia, Atripla, Nuvigil, and Spiriva• Grew millions in digital business, organically, during a recession• Evangelized digital and user-centered design practices across departments, to clients, and verticals

Designed web apps, websites, and content management systems for high-profile entertainment clients, including Def Jam, Island Records, Capitol Records, Method Man, Janet Jackson, Mariah Carey, Elvis Costello, Rihanna, Kanye West, and Johnny CashDrove measurable change in design innovation for the music industry in collaboration with record label executives, artists, and their management

Designed the interface for the cloud-based messaging and file-sharing product that would become Google Talk

Storyboarded and animated main titles for film, video, and commercials

Made daily and weekly updates to the website, photo editing and interface design projects, redesigned the news publication website